Resident Assistant Creative Program Advertising can make or break a program. Using some creativity will catch a students eye and increase the chance of them attending the program.
2. Start with the
BasicsO Who
O What
O When
O Where
O Why
Advertising is very important because without
publicity and good advertising you might
develop a great program that no one attends.
The more creative and unusual your
advertising, the better. Students are more
inclined to take notice of
eye-catching innovative advertisements.
18. Word of Mouth
Word of mouth is great, but don’t rely on it!
Use it in combination with other
advertising.
19. Let’s Review
O Keep the message brief
and to the point
O Always include dates,
times, location
O Be Creative and Unique!
Editor's Notes
This is something you could decide to do as a hall! Pick a spot where your residents can always look for the upcoming events. You could just always list the whole building information in one location. Or even create a week or month long calendar so residents can easily see and understand the information.
When using social media it is important to get straight to the point. For example with twitter you have to get your whole exciting message jam packed into 140 characters. You must also make sure you message is clear because you have such little space to provide details to your residents. There are marketing professionals whose entire job is to create and maintain a social media presence. So expect to re-post your message often to make sure that it reaches everyone in your intended audiences feed.