evaluation question 3 a level media find frank

1. What have you learned from
your audience feedback?
By Liza Saich

2. Why do a survey on your focus group?
It is important to do a survey on your focus group
before the general release as it allows time for
amendments and it shows how the public may react to
the film when it is released.

3. http://en.wikipedia.org/wiki/Film_screening
Focus group screening;
• Focus group screenings are formal test screenings of a film with
very detailed documentation of audience responses. Target
audience members answer survey questionnaires and are usually
interviewed, sometimes on video. Group discussions following a
film with 25-30 viewers are common. Focus audiences may be
required not to discuss the film. Their opinion may be recorded by
pressing buttons during screening to indicate approval or
disapproval. Viewers' faces may be videotaped during the
screening. Their involuntary responses may be recorded
using galvanic skin response, EKG, or fMRI. Focus group screenings
are expensive to run due to the equipment required and large
amount of data recorded, so are performed less frequently than
informal test screenings. Fully equipped permanent focus-group
screening rooms simplify the process, but restrict the location of
tests.

4. Our focus group
The focus group for our movie ‘Find Frank’ is 15-25 year
old, mixed gender, working class people.
We thought our film would appeal to both a male and
female audience as it has a strong female lead and an
underlying romance story which would typically appeal
to a female audience. But it also has a lot of violence
and action in it like any crime film which would appeal
to a male audience.

5. Questions
• When creating our survey we took into account a lot of things
about the types of questions we were going to ask.
• There are two types of questions; open questions, which
allow the person taking part in the survey to write whatever
they want, and closed questions, which means the person has
too choose a multiple choice answer.
• Pros and Cons. Open questions allow a more accurate and
truthful response but the responses are harder to collate.
Whereas closed questions allow easy analysis but the answers
may be prone to bias.

6. Results
17
18
19
|||||- 5
|||||-5
|-1
Male
Female
||||||- 6
|||||- 5
Yes
||||||-6
No
Occasionally
Other
|||||-5
From these results from our survey we can tell that the audience we asked
our questions to were nearly all 17 and 18 year olds, with a fairly equal male to female
ratio. All of the people we asked liked or occasionally liked crime films.
This is good feedback as our target audience is a male and female audience from the age
range 15+. It also helps that they like crime films.

7. Easy to
follow
Interesting
Dull
Confusing
Other
||||||-6
|||- 3
0
||- 2
|- 1
Other – a bit cliché, maybe there should have been more
about how she trained rather than the relationship.
Characters
Music
Mise-enscene
Narrative
Camera
angles
Other
||- 2
||||-4
||||||- 6
|||- 3
|- 1
|- 1
Other- fast paced shots.
1
2
3
4
5
0
|- 2
||||- 4
|||- 3
|||- 3
Mainstream
Indie
Both
Neither
|||-3
|||||||-7
|-1
0
From these responses we learn that a majority of the audience found our film easy to follow and interesting.
The most popular elements from our trailer was the mise en scene used and the music.
Music choice averaged at an okay level and the audience it would appeal to would be indie which is great as this is who
we were appealing to.

8. Yes
No
||||- 4
|||||-5
Responses to ‘Why?’ – Yes- 1. ‘looks interesting/ different’
Yes- 2. ‘an intriguing story revolved
around finding a person in
an unknown place.’
No- 1. ‘I don’t think the narrative was appealing enough
from the trailer.’
2. ‘didn’t interest me, looks confusing’
3. ‘it did not appeal to me’
4. ‘seems like a very simple plot line. Not very complex.’
Responses to what did you enjoy the most?
o Use of props
o It looks like it has a lot of action in it which I like
o Good quality shots and angles, editing was professional but
could have done with different font, colour, scheme and mise en scene.
o I liked the music and how the blue titles come up. Props were good.
o The boxing/ time remapping scene was done really well.
o The change in mood and atmosphere when the music changes.
o The fact it was different and used comic features.
o Music
o The comic book style of it.
o I liked how it went from cartoon to real life and the ending when the title came in.
o Really liked the graphic novel effects and the music.
Responses to what did you enjoy the least?
o I didn’t like the fact that you never got a glimpse of the antagonist.
o It looked more ‘chick flick’ than a crime genre at some points.
o Acting also who was the villain?
o Love hearts.
o It was very similar throughout the trailer
o No sign of the antagonist
o The drawing effect and the page turn transitions used as I think they were unnecessary.
o Colours and type of font
o Wasn’t too sure about the beginning music, but the second was good and well-timed.
Yes
No
||||||||- 8
||- 2
We learn from these responses that unfortunately the majority of the people we
asked wouldn’t go and watch our film. For reasons such as not appealing to them
and looking confusing.

9. Reflecting on our feedback
Receiving positive feedback from the surveys on our film trailer has been useful as it
shows that the research that we did and the decisions we were unsure of that we
made have worked. We experimented a lot with the typical conventions of crime films
by adding the boundary pushing narratives such as the strong female lead and comic
book styling, the positive feedback has reassured us that putting a quirky postmodern
edge on our film was the right decision.
There are parts of the film that I think the audience struggled to understand what our
intentions were. From the feedback a lot of people answered with ‘looks confusing’,
‘looked more chick flick’ and two people answered the question ‘do you think the
narrative was…’ with ‘confusing’. I think that the audience may have struggled with
understanding it because of the love scene we put in there. Because we knew what
the story was I think we didn’t try hard enough to portray it to the audience enough,
making the narrative a bit unclear and confusing. Some good constructive criticism we
received was ‘I didn’t like the fact that you never got a glimpse of the antagonist’. If we
were to reshoot the trailer again I think it would be better if we did show the main
antagonist.