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Customer Persona Planning

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TwoBees: Digital Media Training & Consultancy
TwoBees: Digital Media Training & Consultancy

Use this sheet to help you do your target audience research. From your research you should be able to create a clear Customer Profile. The more detailed you are, the easiest it will be to target them with relevant content on social media.

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CUSTOMER PERSONA PLANNING Target Audience & Platform What do you know about your current audience? What’s important to them? Where are they spending their time online? WHAT HAVE YOU LEARNED? Data Source Check Email Database Facebook Insights Twitter Analytics SocialRank Follower data Instagram Analytics LinkedIn Contacts Google Analytics (Popular content, Channels etc) Customer sales data Notes about what you’ve learned from your current audience research:
WHO ARE YOUR IDEAL CUSTOMERS? Name: Location Age (range) Family Education Socio-economic Group Job Title Industry News Sources TV / Movies Interests Notes (extras) Now that you’ve learned a bit more about your current customer community, let’s outline who you would like to target. There may be a few differences between your current and target audiences. Use this template to clarify as much detail as possible about your target audience. Check where your audience are spending time online:

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Customer Persona Planning

  • 1. CUSTOMER PERSONA PLANNING Target Audience & Platform What do you know about your current audience? What’s important to them? Where are they spending their time online? WHAT HAVE YOU LEARNED? Data Source Check Email Database Facebook Insights Twitter Analytics SocialRank Follower data Instagram Analytics LinkedIn Contacts Google Analytics (Popular content, Channels etc) Customer sales data Notes about what you’ve learned from your current audience research:
  • 2. WHO ARE YOUR IDEAL CUSTOMERS? Name: Location Age (range) Family Education Socio-economic Group Job Title Industry News Sources TV / Movies Interests Notes (extras) Now that you’ve learned a bit more about your current customer community, let’s outline who you would like to target. There may be a few differences between your current and target audiences. Use this template to clarify as much detail as possible about your target audience. Check where your audience are spending time online: