HOW DO WE HELP BRANDS? PARTNERSHIPS / SPONSORSHIPS / EVENTS / AMBASSADORS Choose the right partners, sponsors, events and ambassadors for your brand or your campaigns. • Discover the affinity of your audience with other brands, items or events to make smart partnerships and sponsoring decisions. • Attract other brands to work with you. Show insights to your future partners and sponsors of why they should work with your brand. • Make smart decisions concerning event planning. Know what Festival, cultural or sport events you have to invest in. • Choose the right ambassadors for a product or campaign. Know what personalities (actors, social media influencers, musicians, athletes, artists...) your audience are interested in.

1. The Market Research Platform
for Modern Marketeers
Content marketing | Media planning | Sponsorship | Ambassadors | Strategic segment
Crafted with  by Social Karma

2. HOW DO WE HELP BRANDS?
Solve business challenges with social media intelligence:
CONTENT MARKETING
Create relevant and attractive content for your audience based
on their lifestyle and behavior.
• Find the right content specific to your customers or your potential
customers and back-up your content decisions with real data.
• Discover unique elements specific to your audience to come up
with out-of-the box ideas.
• Make a complete content strategy and create the perfect story
for your audience.
MEDIA PLANNING
Make the right channel choices to deliver the message to your audience
• Make online/offline media-mix decisions based on real data for all media available today.
• Get to know the media preferences of any audience in any country.
Example: A headquarter in France wants to launch a new product in Singapore. They can have the international and
national media preferences of their strategic target living in Singapore within a few hours.
• Discover:
- The Magazines and Newspapers your audience likes to read.
- The TV channels and TV shows your audience likes to watch.
- The Radio channels or online streaming platforms your audience likes to listen to.
- The Social Media your audience are active on.
- Bloggers, Websites and Influencers interesting for your audience.
© Social Karma 2017 3

3. HOW DO WE HELP BRANDS?
PARTNERSHIPS / SPONSORSHIPS / EVENTS / AMBASSADORS
Choose the right partners, sponsors, events and ambassadors
for your brand or your campaigns.
• Discover the affinity of your audience with other brands,
items or events to make smart partnerships and
sponsoring decisions.
• Attract other brands to work with you. Show insights to your
future partners and sponsors of why they should work with
your brand.
• Make smart decisions concerning event planning. Know what Festival, cultural or sport events
you have to invest in.
• Choose the right ambassadors for a product or campaign. Know what personalities (actors,
social media influencers, musicians, athletes, artists…) your audience are interested in.
STRATEGIC AUDIENCE DEFINITION
Create or complete a persona of your desired audience
• Receive a 360° degree persona of your strategic audience.
• Verify and challenge your existing persona and discover new
characteristics from more than 6000 insights of your audience.
• Identify the country-specific elements for the personas created
(media, personalities, brands, sport teams, events…).
• Analyze any strategic audience with or without database.
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4. STEP 1: DEFINE THE RIGHT AUDIENCE TO ANALYZE
Define the people that matter to your brand!
Every brand has different needs. Therefore it is important to define the right audience that you
want to know more about. Launching multiple studies is easy, but choosing the right audience to
analyse is difficult. You can almost analyse any audience that you want:
Your Customers
Using email addresses or phone numbers from
your internal database.
Your Website Visitors
People visiting your website or a specific page of your website.
Requires the implementation of a Facebook Pixel.
• All visitors
• Visitors of a specific page/section
Your Social Media Audience
• Your Facebook fans
• People that attended one of your events
• People engaging with your content
• People watching video
Any Audience
• Analyse any group based on age, location and interests.
• People interested in your competitors
(ex: People 18-25 interested in BMW)
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5. Here is a list of the different possibilities to create an audience. You will be able to run a study on any of
the possibilities listed below.
Based on Internal Database:
• Email and / or phone numbers
Based on Website Visitors:
• All the website visitors
• Page specific visitors
Based on an Audience created by yourself:
• Based on the socio-demographics + interest categorization of FB.
Explanation: you can combine different elements of the socio-demographics and interests to create the ideal
audience that you want to analyze. Often used to analyze the competitors, to recreate a persona or to analyze
potential clients (examples: analyze the Gin-Lovers, analyze the parents, analyze the environmentalists, … ).
Based on FB fans:
• People that like your FB page
• Friends of people that like your FB page
Based on people that engaged with your Content:
• People that reacted on a created event on FB
• People who watched the video of a campaign more than X seconds on Facebook
• People who opened or completed a form in your lead ads on Facebook
• People who have opened your canvas on Facebook
• Anyone who visited your page in the past X days
• People who engaged with any post or ad in the past X days
• People who clicked on any CTA button in the past X days
• People who sent a message to your page in the past X days
• People who saved you page or any post in the past X days
Based on a Lookalike group:
• Create lookalike of your internal database
• Create lookalike of your website visitors
Explanation: often used to analyze similar people to your current customers or to analyze the potential
customers and have the ability to retarget them afterwards with the right marketing.
DEFINE YOUR TARGET AUDIENCE
Crafted with  by Social Karma

6. STEP 2: RECEIVE MARKET STUDY RESULTS
Get a full understanding of the people that matter to your brand!
More than 6000 qualification criteria are available and hundreds of them (Media, Actors, TV
Shows, etc) are specific to the location in which you launch the the analysis.
Socio-Demographics
Arts entertainment
Brands affinities
Hobbies and activities
Media preferences
Custom criteria
Technologies
Age
Arts
Products Fashion Banks
Movies Life events TV
Sports
TV channel
Whenever you identify interesting
criteria for your business and they
are not available in the already
existing criteria tree, you have the
possibility to add them manually.
Mobile devices
iOS
Radio channel
Home garden
Newspapers
Android
Primary browser
Digital activities
Social Networks
Magazines
Travel
Outdoor recreation
Shopping Pets
Technology
Genre Teams Athletes
Industries
Games
Electronics
Retail stores
Energy
E-commerce
Transport Services
Automotive
Food drinks
Genre
TV shows
Bands singersMusic
Reading TV presenters
Education Family status
Relationship status
Gender Geo-localisation
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7. STEP 3: RECEIVE AND CREATE YOUR PERSONAS
Get a 360° Persona with actionable Insights
Our solution features an Advanced Persona Generation feature. We automatically generate
Personas based on Profiler Data and you have the ability to customize it based on your needs.
You can use persona templates created by Social Karma based on Content marketing,
Media planning, Sponsorships, Ambassadors, Event Planning and many more or create
your own dashboard.
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8. For more info or a free demo just leave a note:
info@mc-advisory.nl
or get in touch with:
Rob Oostdam +31621564672
A Social Karma Partner