Innovation in Education Social Media in Schools Presentation
Developing a social media strategy
Where to start• You’ve already decided that you need to incorporate social media into your esafety procedures• You want to reach students and parents where they already spend time• There is a need to market the school to the wider public
What will you need to consider?• Opportunities• Concerns and fears• Past experiences• Training needs
Negative comments Staff safety Child safety Training needs Cyber bullying Time wasting Resources CriticismBad press
Openness• Criticism happens, digital media helps you get involved with or ahead of the conversation• Cyber bullying is a concern and will happen. A policy will help you create solutions• Confidence is key
What have you tried?• What has worked for you in the past?• Are there things you would like to try but you’re just not sure how to go about it or if it’s possible?• Have any of your staff had negative / positive experiences with social media?
Solutions• Where do the expertise lie at the moment?• Where are the gaps?• Create a steering group of enthusiasts• Don’t be afraid to bring onboard the most resistant staff – their concerns are legitimate• Check your infrastructure!
Top tips to get you started• Don’t be afraid to admit you don’t understand• Don’t be afraid of negativity online• Just because a platform is built for one purpose doesn’t mean you can’t use it for another• Don’t feel you have to be everywhere• Ask questions, experiment and have fun!
Jennifer D Begg@firstname.lastname@example.org