Was The Transition From Alcohol To Coffee Affected...

Was The Transition From Alcohol To Coffee Affected...
Coffee was already popular in the Arab world since the mid 1500s when Europeans smuggled in
coffee beans from an Arab port. The role of coffeehouses as meeting places sources of news was
also adopted by Europeans, and the respectable, intellectual, and non–alcoholic environment
associated with coffeehouses helped coffee spread into Britain, Italy and France.
The transition from alcohol to coffee impacted Europe's development because it greatly increased
people's productivity. While alcohol compromised people's ability to think clearly and comprehend
things, caffeine sharpened the drinker's mind and allowed people to stay more alert, and therefore
more productive.
The massive demand for coffee–beans created competition between many different
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The History of Women´s Right
Before the 19th century women suffered a great deal of abhorrence, relegation, discrimination and
subjugation. The traditional woman roles were limited to the categorical imperatives of society.
Women lacked equality and humanistic significance based on these roles as a domesticated woman.
The types of jobs accessible were being a housewife, producing children, being maids, a secretary,
and anything else considered an inferior occupation subjected under the dominated males,
particularly in the European and American societies. The sheer scope of American social patterns
and local policies separated men and women; but the ones that suffered the consequences of those
outlooks were women. There was the recurrent mental and physical maltreatment and ill–willed
abuse, which was complicated for women to oppose because society conditioned women to be
vulnerable. Additionally, perhaps many women feared the possible consequences to their opposition,
such as total isolation from male members of the family, possible religious punishment, and social
shunning. Fortunately, there was a revolutionary movement that altered the benign traditional roles
that brought much profit, which enabled women to step out of the traditional gender roles and into
androgynous roles; that movement was worldly known as the Enlightenment era. The Enlightenment
was a cultural movement of reasoning and intellect which began in the late 17th century in Europe
emphasizing individualism and reasoning rather than

The Consumptions Of The Coffeehouse
Coffee is a widely consumed non–alcoholic beverage prepared from the roasted seeds commonly
called the beans of the coffee plant (Rojo, 2012). The love for caffeine is the reason why people are
attracted to café houses and this is precisely, why coffee is such a booming and huge business today.
In practically all civilized places today, a cup of piping hot coffee is always close by and especially
in urban environments; it is difficult to walk even for five minutes without encountering a vendor. A
coffeehouse, coffee shop, or café is an establishment which primarily serves hot coffee, related
coffee beverages (e.g., café latte, cappuccino, espresso, tea, and other hot beverages). Many cafés
also serve some type of food, such as light snacks, muffins, or pastries. Coffeehouses range from
owner–operated small businesses to large multinational corporations. From a cultural standpoint,
coffeehouses largely serve as centers of social interaction: the coffeehouse provides patrons with a
place to congregate, talk, read, write, entertain one another, or pass the time, whether individually or
in small groups. Since the development of Wi–Fi, coffeehouses with this capability have also
become places for patrons to access the Internet on their laptops, tablet computers or mobile phones
(Duncan, 2016). ... Show more content on Helpwriting.net ...
Specialist coffee shops certainly are becoming more and more popular by the day, creating a novel
social tradition and altering the manner in which the world drinks. The cafes are always so popular
because they are able to win over customers' loyalty and taste buds. They are used to working
efficiently and quickly and you would always find long lines moving incredibly fast. There is a
variety of beverages and plenty of snacks that seem to fly off shelf in no time. No wonder cafes
across the world are doing a booming

Organizational Culture Has Been Driven And Empowered By...
Organizational culture is the set of shared, taken for granted implicit assumptions that a group holds
and that determines how it perceives, thinks about, and reacts to its various environments (Barney,
1986). In this paper, I will examine the elements of Starbuck's organizational culture that contributed
to its success in a global economy, assess the effectiveness of its management decisions in providing
innovative offerings for its customers, determine one key management competency, and speculate
on whether the company would achieve long–term sustainability as a global leader in the coffee
industry without the organization's CEO, Howard Shultz.
In the case of the success of Starbucks, its organizational culture has been driven and ... Show more
content on Helpwriting.net ...
"Human skill is the manager's ability to work with and through other people and to work effectively
as a group member." (Daft, 2012) As the top level manager of the company Howard Shultz has been
known for his excellent conceptual skills, as he is able to see the organizational as a whole and be
able to develop relationships.
The key elements of its organizational culture has derived from the managerial approach and
concepts of Howard Schultz in making the company appeal as a global entity, while holding true to
its values and mission statement. The Starbucks Mission statement is "to inspire and nurture the
human spirit– one person one cup, and one neighborhood at a time. The company's approach is to
provide quality coffee, embrace diversity, connect with customers, improve their stores, be good
neighbors, and reward their shareholders." (Starbucks Coffee Company, 2013)
Howard Shultz's business model has been maintained in its values. These values are visible in every
corner of the organization and extend outside of the organization through communities. Internally,
Starbucks has always believed in empowering its employees to share ideas and knowledge to
management. They have always taken an effort to train their employees with the best knowledge and
competency in its product in order to provide excellent customer service. The company extends its
reach to local communities by taking a stand on environmental

The Is A Caffeinated Nation
Ours is a caffeinated nation. We purchase more coffee than most other nations in the word – almost
a third of the planet's supply – and consume roughly one hundred billions cups of coffee per year
(Clark 2007:7). Coffee is the second–most–traded physical commodity in the world, with four out of
every five North American adults drinking the beverage on a regular basis (Clark 2007:7).
Throughout history, all civilized societies have had places in which people could get together and
socializes, share gossip, discuss ideas, or just unwind. These public gathering places are vital to a
culture's health, and they have always reflected the diverse character of their patronage: London has
it boisterous pubs, Beijing its formal and proper teahouses, and Paris its relaxed style sidewalk cafes
(Clark 2007:2). Currently, in North America, we have the cozy, indulgent coffeehouses as our social
hub, and Tim Hortons is a company that has taken this kind of communal place, standardized it,
branded it, and sold it to a large amount of devoted consumers (Clark 2007:12–13). Customers all
over Canada and the United States have seized onto the chain and made it such an entrenched part of
their lives. Tim Hortons has found a way to provide and promote feelings of social connections and
safe refuge – two things that people desperately crave. Due to this fact, I decided to examine a local
Tim Hortons coffee shop located at the intersection of Ellesmere Road and Neilson Road and
provide a detailed

How Did Coffeehouse Influence The French Revolution
Coffee played a pivotal role in the scientific and "financial" revolution because the dissemination of
scientific knowledge through London's coffeehouses led to a series of lectures on mathematics and
astronomy in coffeehouses and seamen and merchants realized that science could contribute to
improvements in navigation, and hence to commercial success. Coffeehouses gave rise to new
business models in the form of innumerable novel variations on insurance, lottery, or joint–stock
schemes.
Coffee played a pivotal role in the French revolution because coffeehouses was where you have the
right to read all the papers for and against the government, so people would come to coffeehouses
and coffeehouses became centers of revolutionary ferment. The French Revolution was set in
motion when Camille ... Show more content on Helpwriting.net ...
Tea's impact on commerce inside Britain was the popularity of tea boosted the demand for crockery
and bringing into being a flourishing new industry.
Tea was connected to the opium trade because the East India Company had to pay in silver but the
price of silver was rising more than the price of tea so the East India Company used opium as silver
to buy tea. Tea is connected to the Opium War of 1838 –1842 because Chinese and British
merchants were trading tea and opium, thousands of addicts and blighted countless lives merely to
maintain Britain's supply of tea and after laws had little effect, Chinese officials destroyed stocks of
opium which started the Opium War. The role tea trade and tea production play in British rule over
India is that Britain relied on India rather than China for tea, India cost of tea was the same as China,
and the cost to transport tea to Britain was reduced resulting the Chinese export producers to be

Taking a Look at Starbucks Coffee
The first "Starbucks Coffee, Tea and Spice" store was opened in 1971 in Pikes Place Market in
Seattle by three academics; History teacher, English teacher and writer Zev Siegel, Jerry Baldwin
and Gordon Bowker respectively. Apparently the name Starbucks came from Moby Dick, an
American classic novel about the whaling industry in the nineteenth century, by Herman Melville.
Instead of selling the drink that they are famous for today, Sarbucks initially only sold coffee
making equipment and coffee beans. The rather brilliant idea and decision to sell drinks rather than
just machines and beans was brought up by Howard Schultz who was then the Director of Retail
Operations for the company after 10 years of operation. However, his idea wasn't in favour of the
company entrepreneur as he wasn't successful in convincing them about the "crazy" idea. Hence in
1986, he started a chain of coffee bars which he called II Giornale as he went his own way. Just over
a year after that, Siegel and the other two sold Starbucks to Howard Schultz who then renamed his
coffee bar chain to Starbucks and swiftly started expanding. The Coffeehouse chain started
spreading across the United States of America after conqueting Seattle and then internationally.
Tokyo, Japan was the first destination outside North America that Starbucks had ventured
internationally (Coffee.org, 2014).
The first company logo was an image of a two–tailed mermaid on a wood–cut style design. Over the
years, several

High School Coffeehouse Research
Holiday Coffeehouse Review The annual Flower Mound High School Holiday Coffeehouse started
out with a bang. The first song that Azure, the women's jazz and pop a cappella group, performed
was the popular tune Tainted Love. Even though they've performed this song at multiple other
concerts, this rendition was no disappointment. Azure also sang The Sound of Silence, another hit
that they've sang at previous concerts. After these two selections, they performed two Christmas
carols. It was obvious that these were far less prepared than the other two pieces. There were
numerous minor issues in both songs, but thankfully neither song had a 'crash a burn' moment.
Following the performance of Azure, Hannah Hyden, accompanied by Doctor Rohwer, sang

Starbucks Corporation, An American Coffeehouse And Coffee...
External Analysis
Executive Summary
Introduction
Starbucks Corporation, an American coffeehouse and coffee company, was founded in Seattle, WA
in 1971. Starbucks has become an industry leader in the roasting, marketing of specialty coffees, and
retailing of their various coffee and tea products and accessories around world. Starbucks employs
approximately 182,000 people of all walks of life across 21,366 company operated & licensed stores
in 65 countries worldwide. Their unique product lines include high quality, hand roasted moderately
priced coffees, teas, and numerous fresh food options throughout their stores and other retail outlets,
such as grocery stores and specialty shops.
External Environment of the Coffeehouse Industry
Starbucks operates and competes primarily in the retail coffee and snacks store industry. This
industry experienced a major slump during the economic crisis beginning in 2009, where tastes
changed significantly and people were not spending money on specialty items, such as higher priced
coffee and snacks like before. Luxuries of eating out were replaced with lower priced items to fit
into a shrinking budget of most Americans. Prior to this, the industry had a decade of growth
consistent. The retail value of all U.S. coffee sales in 2001 was $18.5 billion, a one–third increase
from 1995. In 2002, the coffee market in the U.S. was comprised of 79 percent of adults over the
age of 18, including both daily and occasional drinkers. Daily coffee

Summary Of Uncle Calvin 's Cafe Essay
Dallas, unlike Seattle, isn 't exactly known for its coffee. However, each of these choices seem to
stand out from among a bevy of lesser candidates. These Dallas–area coffeehouses were all chosen
on the basis of style and atmosphere and all–around good service; not to mention their great coffee
offerings. All three of these coffeehouses offer a delightful selection of beverages. Two of them are
more conventional coffeehouse choices, while the third offers Asian bubble tea lattes and coffee
drinks.These are my absolute favorite coffeehouses. The next time you 're in Dallas, I highly
recommend giving them all a try. First, we have Uncle Calvin ' s Coffeehouse. Uncle Calvin 's has
been providing great coffee and good music for more than 20 years. The weekend live shows are
always chock full of terrific artists, good eats, great atmosphere and wonderful people. Prices range
from low to mid–level with all proceeds going to either the artist or to fund the mission. Uncle
Calvin 's Coffeehouse is located within the fellowship hall of North Presbyterian Church at 9555 N.
Central Expressway in Dallas. It 's open every Friday night; exceptions being Wildflower Festival,
Woody Guthrie Festival and the Kerrville Folk Festival. Don 't be turned off becuase it 's in a
church. Calvin 's regularly puts up name acts like Adrian Legg and the atmosphere is anything but
stuffy. Next, we have New Amsterdam Coffeehaus, located at 831 Exposition Ave. in Dallas. This
coffeehouse offers a truly

Case Study Of Costa And Starbucks
Introduction Consumption of coffee in the world has been on the rise and so has it in the United
Kingdom. Producers of coffee are mainly African countries (Kenya and Ethiopia) and Brazil in
South America. Coffees from those countries are exported to countries like England and the rest
where they are refined to meet the client's expectation as far as taste is concerned. Here in United
Kingdom there are many coffee brands and shops/stores, but in this paper only Costa and Starbuck
will be discussed. The basis of the discussion is to find out consumer preference over each other and
why exactly. Costa is a British multinational coffee house with approximately 1,755 outlets in the
United Kingdom and 1,106 outlets in other countries. Starbuck is still a multinational coffeehouse
based in the United States of America. It has 12, 356 stores world, but fifty percent of the stores are
found in the united states, in United Kingdom there are only 808 stores as per early January 2015.
The paper will determine the superior rival among the two coffeehouses. Research question/topic
Costa and Starbuck coffeehouse have been operational for long and still there are rivals but manage
to deliver quality service to their respective clients. The basis of this research set a question that
needs to be addressed only through the research. The research question is to determine ... Show
more content on Helpwriting.net ...
The factor resulting to this final conclusion lies in the accessibility of store for the two coffeehouses.
It can therefore, be concluded preference over the two coffeehouses solely depends on accessibility,
service level, and coffee taste. From this research conducted in London it can be concluded that
Costa Coffeehouse is preferred by most inhabitants in

Alcoholic Drinks Research Paper
Comparing the impact of alcoholic drinks and caffeinated drinks Both alcoholic and caffeinated
drinks played important roles in history, and both continue to do the same now. However, the
positions they play are unsurprisingly contrasting. In this essay I will be elaborating on one
similarity and two differences between alcoholic and caffeinated drinks. Alcoholic drinks and
caffeinated drinks were both cherished during get togethers. For example, in ancient Greece when
symposiums were being held, wine was often served after the food and an essential ceremony was
held before drinking could begin. Wine, just like beer and spirits, were key factors during incomplex
meetings, rituals, and parties. Similar to alcoholic beverages, caffeinated beverages were often
consumed while people came together for philosophical discussions and simple chit chat. This can
be seen around 1750 when enlightenment was prospering all throughout France because of an
abundance of coffeehouses. While rumors, news, ideas, and gossip spread like wildfire between all
kinds of different people, coffee was being enjoyed at the same time. Despite these similarities,
there are apparent differences between these two. ... Show more content on Helpwriting.net ...
This severe intoxication can cause unwanted behavior that many people see as unacceptable and
wrong. This is actually one of the main reasons Muslims view alcohol consumption as absolutely
appalling. Muhammad said that wine is an abomination devised by Satan after a fight between two
of his disciples broke out during a drinking a party. Based off of this, they believed that no Muslim
should ever consume alcohol and it was banned for awhile. Caffeinated beverages on the other hand
do not create these effects that alcoholic beverages do. Instead of intoxicating, they are for sobering.
Caffeinated beverages seem to be good for the brain and induce alertness and

Starbucks : An American Coffeehouse Chain
Starbucks Introduction Starbucks Corporation is an American coffeehouse chain, founded in Seattle,
Washington in 1971. It operates worldwide and has been experiencing revitalized prosperity. They
have grown to more than 23,043 stores in over 68 countries and have about 238,000 employees.
(Appendix 1) At that time the company was a single store and offered one of the world's finest fresh
roasted while bean coffees. Now, Starbucks also offers a selection of premium teas, fine pastries and
other delectable treats to please the taste buds. They are committed to creating global social impact
in neighborhoods around the world. From the start, it set out to be a different kind of company. One
that not only celebrated coffee and the rich tradition, but that also brought a feeling of connection.
(Bain, 2016) Mission/Vision Starbucks mission is to establish a coffee shop with the finest coffee in
the world, while maintaining their principles while they still grow. They also have a mission to
inspire and nurture the human spirit – one person, one cup, and one neighborhood at a time. At
every store you can expect more than just coffee! People come in to chat, meet up or to work. Every
location offers fast Wi–Fi connection, as they believe that coffee brings people together and having
internet connection will help keep people connected. And the music you hear in store is chosen for
its artistry and appeal. (Starbucks, 2016) With their partners, coffee and their customers at their

Strength And Weakness Of Starbucks
Strength
Starbucks Coffee is very popular all over the world as it the number 1 brand coffeehouse chain. It is
known based on their brand and quality .Therefore strong brand image can be categorized under one
of the strength of Starbucks (Lombardo,2015). In addition to that, the firm has a large global
network of suppliers. Starbucks operates in about 20000 coffeehouses in about 60 countries which
make Starbucks the largest coffeehouse chain in the world (Jurevicius,2013). The Coffeehouse also
has good employee management compare to its competitors because it offers high salary and
benefits to its employees. The experience Starbucks provide to its customers is incomparable with
its competitors. This is because the experience the Starbucks gives to its customers with friendly
staff, best music, warm atmosphere together with the coffee that results in first class of customer
service (Jurevicius, 2013).
Weakness
The Starbucks profit is very much influence by coffee beans price. This is because Starbucks profit
and its coffee price are ... Show more content on Helpwriting.net ...
As Starbucks doesn't grow its own coffee bean but always buy the coffee bean from different
suppliers which are mainly from Arabia, Africa and South America. It is very important for
Starbucks to expand their supplier network so that it is able to reduce the dependence of bad or good
harvest in South America and Africa and also to make sure / ensure critical suppliers for its
operation in Asia .By extending its supplier network, Starbucks is able to save on their shipping cost
(Jurevicius,2013).
Next, opportunity is expand Starbucks to emerging economics. This is because there are great
chance for coffeehouse in India and China (Jurevicius, 2013).In addition to that, Starbucks has huge
opportunity to expand their business in Asia, Africa and middle east where it has minimal presence
there. In Asia, the economic growth rates are high in which it is easy for them to expand there

Coffeehouses During The French Revolution
Social: Coffee contained caffeine which gave a boost to the mind compared to the alcoholic drinks
that drowned workers down. The gloomy taverns were replaced with coffeehouses where people can
come in and socialize. They also talked about intellectual subjects that invented and raised many
questions that were answered and boosted the overall intelligence level of the era. The coffeehouses
were the sprout of many well know ideas. There were comparison on how much freedom is given in
the French and English houses which played a part in starting the French Revolution.
Political: workers drank coffee to have better concentration and improve the mind and perks their
ability to work. There were differences in the coffeehouses of the French and English. ... Show more
They stated that if you spent most of your time in a coffeehouse you would probably get the
education you need without going to a university. Many new idea blossomed there, one of the ideas
was that planets circle the sun because of gravity and if that force was not there we would all crash
into one another. New progresses were also made in subject like philosophy. There was also the
Scientific Revolution that occurred during this period, which was a fury of intellectual activity.
There was also the Age of Reason that occurred which led people to shed the old world limits and in
an intellectual counterpoint to the geographic expansion of the Age of Exploration.
Technology: There were new ideas that were formed because of the intellectual environment that
existed in the coffeehouses. This improved the way of life in general, because during this time there
was the Age of Reason. During this time there was no new inventions as much as there were new
discoveries from the age of exploration. The sailors used navigation tools like compass, maps and
many other to help them sail and reach their proper destination without getting lost. The Age of
Exploration really advanced because of this new technology causing an expand of

How Does Starbucks Affect Australia
With little to no previous research done on the Australian coffee culture, uneducated international
chain management and the trying takeover of the Australian coffee industry Starbucks has seen the
downfall in a large number of its Australian stores. With Starbucks doing little to no research before
opening up its Australian stores, it stuck with its 'American' style coffeehouse and relied on its
worldwide reputation to hold it a–float. When opening its Australian stores locals had rather go
down the road for the local taste, rather than the foreign one. Starbuck's inability and unwillingness
to change its taste backfired and aided towards the stores downfall. By changing its taste to a local
one, Starbucks could have flourished in the Australian

Major Coffee House Chain Starbucks Corporation
Major coffee house chain Starbucks Corporation was founded 1971 in Seattle Washington. Since
then the CEO Howard Shultz has successfully made the company to multibillion dollar corporate,
and one of world's most known brand. Starbucks Corporation went public in 1992 and grew rapidly
throughout international market. The company had Solid growth, and by 2006 it had 12,440 stores,
with net revenue of $7.8 Billion and net earnings of $564million. Since the year 2000, the company
has been opening around 1000 new store each year, and 85% of store were owned by them, instead
of franchising. The Starbucks Corporation is known for their great employee benefits. They offer
benefits such as healthcare coverage for any employee including the part ... Show more content on
Helpwriting.net ...
Also Starbucks currently has Number 1 share in coffeehouse market, where their brand valuing them
at $4 billion. This tells that Starbucks has a strong brand reputation which is associated with quality
of coffee they provide and excellent customer service. Its brand is the most valuable strength they
have over the other competitors in market. Their financial status is also a strength they possess.
Starbucks profitability has consistently been on the rise for the past 4 years and is now 14%. The
company also outmatches its nearest competitors such as Peet's Coffee and Tea, with 24.5% ROI.
Starbucks also possess largest coffeehouse chain internationally. Starbucks manages around 20,000
coffeehouses in over 60 countries, making it the largest coffeehouse chain in the world. Starbucks
employee benefits and care are one of the best in the world. The company offers its employees wide
range of benefits regardless of their status, and has higher wage than most of its competitors.
Starbucks is a very successful company but, there are several weakness in its aspect. First of all
Starbucks cannot estimate the price of its coffee and company's profitability. This is because
Starbucks have large dependency on supplies of coffee beans from out of country plantations. This
is a commodity and factor that cannot be controlled by the

Starbucks Corporation and Brand Loyalty
Starbucks Corporation and Brand Loyalty
In today's highly competitive business markets, a consumer's loyalty to a brand often adds
reassurance to the company's stable and lasting position in the marketing world. As the new year
continues to unravel, brands must maintain strong marketing strategies in order to keep their current
buyers interested as well as capture the eye of new buyers. Brand loyalty after all, is the consumer's
conscious and unconscious decision, expressed through intention or behavior, to repurchase
products from a brand continually. It occurs when the consumer perceives that the brand offers the
right product features, image, or level of quality at the right price. One of the industry's most
successful ... Show more content on Helpwriting.net ...
This blog is written by various Starbucks employees and discusses how the brand is incorporating
the ideas submitted by users on MyStarbucksIdea.com. The blog keeps customers in the company
loop by keeping them informed regarding what is happening with their ideas. This strategy helps to
increase the loyalty of consumers to the brand as well as showing potential customers, "Hey, we care
about what YOU have to say".
Free Samples: On Tuesday, January 12, 2012, Starbucks Coffee released a new roast of its famous
coffee, the "Blonde Roast". To help introduce customers to its new lighter roast product, the
company offered free samples of its brews during a 3–hour event each day, for two days. The
research from tasting event called the, "Find the Roast You Love Most", showed that more than 54
million U.S. coffee drinker said they prefer the lighter–roast coffee. Customers who came for the
sampling were also given free samples of the light roast to brew at home and a $1 off coupon off a
pound of any Starbucks coffee. By offered free samples of their new product to the public,
Starbucks was able to draw forth brand loyal consumers as well as other coffee lovers.
Today, Starbucks Corporation is one of the most successful and admired companies in the world.
Since the company opened its first coffee shop in Seattle, Washington in 1971, it has expanded into
a billon–dollar international brand. From its tasty

Starbucks Chap 7 Malhotra
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ONLINE VIDEO CASE 7.1
Naresh K. Malhotra, Basic Marketing Research: Integration of Social Media, 4e. Copyright © 2012
Pearson Education, Inc. Publishing as Prentice Hall.
STARBUCKS: Staying Local While Going Global Through Marketing Research
Named after the first mate in the novel Moby–Dick, Starbucks is the largest coffeehouse company in
the world. As of 2010, there were more than 16,700 stores in over
50 countries including more than 8,850 company–operated stores and more than
7,850 licensed stores. The company's objective is to establish Starbucks as the most recognized and
respected brand in the world. It expects to achieve this by continuing with rapid expansion of retail
stores ... Show more content on Helpwriting.net ...
Growing a brand overseas, however, can be different from doing so in Starbucks' home market.
According to Thomas Yang, former senior VP of International Marketing, this difference in growth
behavior in different countries can be attributed to Starbucks' different stages of development in the
United States and different parts of the world. In international markets,
Starbucks is at the brand development and establishment stage, allowing consumers to discover
what the brand is about and what the Starbucks experience is about. In contrast, Starbucks has had a
presence in North America since 1971. In the United States, the Starbucks experience is pretty well–
known and understood, and thus it is in a different stage.
Starbucks has been extremely successful in achieving its objectives. It has been able to maintain a
local feel despite massive growth around the globe. It has done this by stressing its culture and
placing the focus on its employees and customers through marketing research. Starbucks hopes to
continue staying local while going global through marketing research.
Conclusion
Starbucks has gone from a small local coffee startup in the 1970s to the largest coffeehouse

company in the world. This success has largely been due to the strong connection it has been able to
foster with its consumers and to

Not Just a Cup of Joe: Starbucks‚Äô a Successful...
Warner 1 Trae Warner Professor Shepersky Management 2000 11 May 2011 Not Just a Cup of Joe:
Starbucks' A Successful Organizational Culture The Starbucks story began in 1971 in Seattle's Pike
Place Market, selling high–quality dark–roasted coffee in small batches. The bean roaster and retail
store was originally started by three partners, Jerry Baldwin, Zev Siegel, and Gordon Bowker. The
three later sold the company to Howard Schultz in 1987. Howard Schultz had a strategy and a vision
for the company that established its as one of the major corporate success stories of the late 20th
century. The vision of founder Howard Schultz was inspired by Italian coffee bars/beverage retailer.
Having experienced the espresso and coffeehouse ... Show more content on Helpwriting.net ...
Making a connection with customers at a store level is the job of the barista. Baristas are the face of
Starbucks. They create uplifting experience for the people who visit Starbucks stores and make
perfect beverages – one drink and one person at a time (Starbucks, Retail Careers) which relates to
the company's vision. Employees and customers at Starbucks are very involved. Schultz developed a
program that gets customer feedback which holds employees accountable and creates consistency
through promotions and compensation. Customers are also encouraged to create their own drinks
which in turn employees have to adapt and make custom order beverages. Keeping customers
desires and expectations in mind is part of the coffee house experience. Starbucks also gets
employees involved through stock options opportunities. Suppliers and partners are also responsible
for the organizational success of Starbucks. Successful companies appreciate that a important
distinctions between a Warner 3 transaction is a true relationship. Starbucks prefers to maintain a
long term relationship with its vendors and suppliers. Starbucks is looking for quality then service
and last cost when considering a partner relationship with a supplier. Starbucks only partners with
companies that can adapt and grow with it. These companies need to provide quality consistently
and at a pace that is able to meet the needs

The Presence Of Females Within The Coffeehouse
Coffeehouses were crucial arenas for the reformation of manners, and the expression of public
opinion. Periodicals like The Spectator, Tatler, and The London Spy use public spaces like the
coffeehouse to present desirable characteristics that defined feminine and masculine ideals. One
particular formulation of femininity meant that women were encouraged to reside in their domestic
sphere, and discouraged from occupying the public realm as they interfered with the coffee men's
manners and behaviours which periodicals were working hard to reform. Men were also discouraged
from entertaining trades women, particularly because periodicals constantly played on the stereotype
that women of trade were women of sin, thus deterring any kind of ... Show more content on
Helpwriting.net ...
Demonstrated in No.73 of The Spectator, ideal representations of female roles are closely tied in
with the 'care of their families, and love for their husbands, which [were] great qualities and
achievements of womankind' . The good female characters were those who willingly confined
themselves to the concerns of their families– characteristics that came to be idealised by the
spectator, thus causing the private sphere of the home and family to assume a privileged position.
However, excessively worldly women whose interests and unconventional occupations ranged
beyond the private household present a kind of bad femininity, which periodicals do their very best
to exploit and discourage in order to subject women to domestic realms and dissuade them from
entering and working in spaces of trade like the coffeehouse. It became instrumental for periodicals
like The Spectator to form a female reading audience organised around the literary representations
of women as writing subjects, and textual figures situated within the reformist discourse designed to
instruct and influence their behaviours. This can be evidenced in The Spectator No.155 where
female readers are presented with a letter from the 'idol' , who shares her 'unhappy circumstances'
due to working in the coffeehouse. Whilst men gawk, and offer the

Coffeehouses In North America
In the past, coffeehouses have been providers of numerous necessities. In England they were places
of business where anybody could gather and discuss. In North America, they were similar but also
held protests and social events. Over time coffeehouses have changed from the places of intellectual
discussion and politics to places for friends and family, including women, to gather for fun or to take
advantage of the free internet. The rise of coffeehouses in Europe began in the early 1600s. They
spread across Italy, France, and England before arriving in North America in the 1680s. Unlike the
pubs of the day coffeehouses were distinguished by being more focused on business. They were also
unique in their accessibility since they were available to the public but were distinguished like a
gentleman's club. Early coffeehouses placed bans on gambling, swearing, and alcohol but they were
quickly lifted. Women worked and sometimes owned coffeehouses but they were establishments
exclusively for men.
Coffeehouses often required fees but that was because they offered newspapers and books for
people to peruse freely earning them the name "penny universities." The fees, along with revenue
for coffee and food, helped pay for the books, journals, and newspapers. What was available
depended on where you were. For ... Show more content on Helpwriting.net ...
Investors, especially of merchants and maritime insurers, used coffeehouses as a place to conduct
business. Coffeehouses could be found all over in North America from major cities to small towns.
As a result, they varied depending on when and where they were built. Some were so big they could
be used for major social events such and included a ballroom! Coffeehouses in major cities did try to
look like the popular ones of England but they still supported the public protests and patriotic
meetings that often took place in coffeehouses as much as the more regionally styled

Starbucks: the Keys to Creating Value
Starbucks: the keys to creating value
Starbucks is probably one of the biggest names in the coffee business and they have a clear mission.
Their mission is to inspire and nurture the human spirit: one person, one cup and one neighborhood
at a time (Starbucks, 2011). Therefore the enterprise value of Starbucks is divided in two main parts.
They want to offer the best quality coffee and they want to create a unique customer experience. The
value of quality is offered by serving great Starbucks coffee made from the best coffee beans,
roasted with great care. Only the best coffee is good enough. The value of experience is given by the
unique Starbucks coffeehouses. Starbucks calls it their 'coffeehouse music and Wi–Fi community'.
Every ... Show more content on Helpwriting.net ...
Besides the fact that Starbucks offers free Wi–Fi to attract more customers in off peak moments,
they also sell coffee beans, coffee machines, and other products related to coffee, which contribute
to the maximization of their sales and profit. Resource utilization is the third value driver. The most
important and costly resources of Starbucks are the location and the employees (Wikiinvest, 2010).
Considering the variable deployment of the personnel, this is where Starbucks has to focus on
obtaining maximal resource utilization. This is the main problem Starbucks is facing during the off–
peak hours. To attract more customers at those times, they are offering free Wi–Fi and are
experimenting with other initiatives as well (such as free music, access to different journals, etc). In
this way Starbucks is trying to better deploy their resources (personnel and building), which are
independent of the number of customers present.
The illustration below is an example of Starbuck's command line. They try to make the service time
as lean as possible by letting customers take their own lids, sugar and milk, etc.
(Koch, 2010) To conclude, in off–peak moments the focus clearly lies on creating the ultimate
coffeehouse experience. But this could be a disadvantage in peak moments because this can reduce
the throughput due to seat–squatters.

Marketing Plan The Home Depot
Marketing Plan: Phase IIntroductionThe Home Depot is a well respected company leading the do–
it–yourself home repair market. In the demand for better service, Team A has identified a potential
project to augment the services provided to customers. This paper will identify the Home Depot
Company and its values; define the proposed project; examine SWOTT analysis for implementing
the project, and develop a marketing plan.
Organizational overviewBeginning in 1978, The Home Depot was founded by Bernie Marcus and
Arthur Blank. , the founders' vision of one–stop shopping for the do–it–yourselfer came to fruition
with the help of investment banker Ken Langone and merchandising guru Pat Farrah. The first two
Home Depot stores opened on June 22, ... Show more content on Helpwriting.net ...
(The Home Depot, Inc, 2006) Customer service at home depot is one of the most important
priorities. What better than enhancing customer service than providing a small coffee shop in the
store for our early risers? The benefits of this service will make it convenient. Most of The Home
Depot early risers are contractors who purchase their materials early to start their projects for the
day. Having a small coffee shop in the location will save the customer time by not having to stop
elsewhere for a quick breakfast before a long day at work.
SWOTT AnalysisStrengths (internal)The Home Depot is a large organization that focuses on two
major buying segments. The self employed general contractor who can go to The Home Depot for
all their buying needs and secondly the weekend warriors. Those would be the average working
person who likes to do things and build things themselves. This has been a strength and staple for
The Home Depot from its infancy as an organization.
Adding in a coffee shop to The Home Depot mix could be a strength. In the early morning hours, the
coffee shop could focus on the always–on–the–go contractors who need a quick cup of coffee and a
hearty breakfast sandwich to keep them going until the early afternoon. This would cut down on
stops for the contractors and the convenience of it would allow The Home Depot to charge a
premium.
During the later part of the day and on the weekends the

The Impact Of Coffeehouse Culture On The Development Of...
From the early sixteenth century to the Industrial Revolution, coffee–houses spread from the Middle
East throughout Europe and grew into important political, economic, and social institutions. This
paper will be about the role that coffeehouses played in developing and promoting these concepts
and compare the ways in which they gave rise to organizations such as the London Stock Exchange
and Lloyd's of London. This paper pays specific attention to the impact of coffeehouse culture on
the development of these concepts. Great Introduction.
English coffeehouses in the 17th and 18th centuries were public social places where [who?] would
meet for conversation and commerce while drinking coffee. For the price of a penny, customers
purchased a cup of coffee and admission. Travelers introduced coffee as a beverage to England
during the mid–17th century; previously it had been consumed mainly for its supposed medicinal
properties. The historian Brian Cowan describes English coffeehouses as "places where people
gathered to drink coffee, learn the news of the day, and perhaps to meet with other local residents
and discuss matters of mutual concern." (insert citation)
Coffeehouses also played an important role in the development of financial markets and
newspapers. Historians often associate English coffeehouses, during the 17th and 18th centuries,
with the intellectual and cultural history of the Age of Enlightenment: they were an "alternate
sphere", supplementary to the university.

Coffeehouse Tears ( Goodbye )
Coffeehouse Tears (Goodbye) He walks up to the coffee shop. It's a breezy autumn evening, the kind
of weather that made him feel warm inside. He looks inside the shop, there are a few people inside;
they're studying, talking, and sipping on their beverages. There are a few local college kids in the
corner intensely studying, presumably for a big exam. They have four text books open and they are
writing fervently all in their individual notebooks. They each have headphones inserted into their
ears, ignoring each other, but not out of maliciousness, but rather they 're just intently focused on
their school work. To their left he sees a young lady reading a book while drinking her coffee. She
looks relaxed and tranquil, like she's disconnected herself from the outside world and is completely
engulfed in her cup of coffee and her novel. The baristas and the waitress are laughing with each
other at the register, which leads him to think that it's a pretty slow day. He pulls his phone out to
check the time; he's early as he usually is. He's afraid to go inside. He doesn't see his friend so he
knows she hasn't arrived yet, but he has second thoughts about being there himself. He hadn't
spoken to her in such a long time, and he knew she was hurt by his decision and he was hurt too. He
missed her so much, but had no idea what to say to make things better. He takes a deep breath,
opens the door of the coffee shop, and walks in. Waiting outside for a few minutes gave

Starbucks Case Study
Starbucks Case Study Overview Starbucks Corporation is an international coffeehouse chain based
in Seattle, Washington. Starbucks is the largest coffeehouse company in the world. Starbucks sells
drip brewed coffee, espresso–based hot drinks, other hot and cold drinks, snacks, and items such as
mugs and coffee beans. Many of the company's products are seasonal or specific to the locality of
the store. Starbucks–brand ice cream and coffee are also offered at grocery stores. Starbucks' Italian
style coffee, espresso beverages, teas, pastries and confections had made Starbucks one of the
greatest retailing stories of recent history and world's biggest specialty coffee chain. Starbuck's
vision statement is to establish Starbucks as the ... Show more content on Helpwriting.net ...
Starbucks has become a victim of over–saturation. The abundance of stores available is partially to
blame for altering the consumer's view of Starbucks as a quality of coffee shop. A brand seen as a
luxury item in the coffee industry has now become rather accessible to consumers. This increase in
availability of Starbucks brand and products provided is responsible for the decrease in appreciation
consumers had for the corporation. Consumers are also taking into consideration their trips to
Starbucks are no longer special experiences due to the rise in their availability. There is also a
growing enthusiasm from health consciousness consumers in the United States and more people are
cutting down on caffeine. Course of Action Starbucks Corporation could continue their expansion
into international markets. Currently operating in 44 countries, they should continue to focus on
these markets and while opening into new markets. Domestically, Starbucks has become over–
saturated, causing their product to lose value. The corporation should narrow their focus on the US
market and shift their primary focus internationally. This alternative could increase the product
value in America, increase international sales, introduce new markets, and gain new consumers. The
success of this alternative also has potential to raise the stock prices for Starbucks Corporation.
Considering Americans are over familiarized with their brand,

Biggby Market Segmentation
The hot drinks market consists of the retail sales of coffee, tea and other hot drinks (including
chocolate–based hot drinks, malt–based hot drinks, etc.). Growth within the Canadian hot drinks
market has broadly decelerated in recent years, experiencing moderate growth overall. This trend is
set to continue over the forecast period with further deceleration in growth to 2018. The global
coffee growing region sits within a 'bean belt' between the Tropics of Cancer and Capricorn. The
two main commercial types of coffee bean, Arabica and Robusta, account for approximately 70%
and 30% of harvests, respectively (Marketline – Canada, 2014, p1). The Canadian hot drinks market
had total revenues of $1,120.0m in 2013, representing a compound annual ... Show more content on
Helpwriting.net ...
As stated above, we learned that Canadians were not only big time coffee drinkers, but they also
enjoyed the specialty type of coffee that Biggby provides. According to the Five Tasks of Foreign
Market Attractiveness Assessment, we were able to clearly deduce the strengths and weaknesses
entering into the Canadian market. Using this, we first screened Canada's readiness for foreign entry
and decided Biggby had a large market potential due to the large coffee consumption and growth
rate. Additionally, we evaluated the industry with Porter's Five Forces and established our
competitive advantages between our competitors and new entrants. Based off of these facts, we
recommend that Biggby continues to use franchising because it allows the business to emerge
themselves into the culture and uses the same business strategy that Biggby currently employs in the
United States. Lastly, Biggby has a high sales potential in Canada because of their competitive
advantages and industry growth rates. Therefore, we recommend that Biggby enters the Canadian
market with a large selection of specialty coffee, green products, and through

Building Your Team Case Study
Building Your Team
Benjamin F. Smith
Franklin University
ENTR395–F2WW–Foundations of Entrepreneurship
Professor Timothy McCafferty
October 15, 2017
Building Your Team
Introduction
A business venture is a piece of art, it is a pile of mud and as the mud begins to take shape, the
possibility of Michelangelo's David becomes a reality. The unfortunate risk is that instead of
"David", the mud may form into Benjamin Smith's childhood playdough figures (not a pretty sight).
A lot of risk is associated with the startup of a business venture, but a good idea with a great plan
could become the worst decision ever made if the execution of the idea and plan are mismanaged.
The importance placed on putting together a team of ... Show more content on Helpwriting.net ...
He understands that employees need a means of supporting themselves and their families. For this
reason, he often overlooks or gives repeated opportunities to employees. It is his belief though that
managing a company of his own, and the success of the business being a means of his own family's
livelihood will address this issue. Benjamin and his younger brother both have a general knowledge
of accounting, but someone with more experience may be consulted from time to time. The
weaknesses of the ownership group will be evaluated and if necessary, will be addressed through the
hiring of employees with the strengths to fill voids.
The Managers Ultimately the venture will require two managers, one for the pub side and one for
the coffee house side. The managers will possibly be made up of a cousin of the owners who has a
communication degree, and has a passion for coffee and baking. Her job would be to manage the
coffeehouse side of the business venture. The other manager would possibly be a beer representative
from Miller–Coors who shares a passion for beer and entertainment. His job would be to manage the
pub side of the venture. If these two options do not work then people with similar skill sets would be
sought. The idea is to employ individuals who provide strengths in the venture and share the same
values as the ownership group. Managers who could help fill areas of concern, such as accounting,
or employee performance would be

The Potential Benefits And Limitations Of Strategic...
Critically evaluate the potential benefits and limitations that strategic management plays in a
business or organizations that you are familiar with
Strategic management plays a adverse role for organizations in todays life.
Strategic management involves the formulation and implementation of the major goals and
initiatives taken by a company 's top management on behalf of owners, based on assessment of the
internal and external environments in which the organization competes. It can be told as "the
determination of the basic long–term goals of an enterprise, and the adoption of courses of action
and the allocation of resources necessary for carrying out these goals. Strategies are established to
set direction, focus effort, define or clarify the organization, and provide consistency or guidance in
response to the environment. Starbucks Corporation, working together as Starbucks Coffee, is an
American worldwide espresso organization and coffeehouse chain situated in Seattle, Washington.
Starbucks is the biggest coffeehouse organization .
STARBUCKS' VISION, OBJECTIVES AND MISSION
Vision Statement
Starbucks vision statement is
" To establish Starbucks as the most recognized and respected brand in the world and become a
national company with values and guiding principles that employee could be proud of " The vision
statement clearly describes the dream or the future of the company that is to be the world's most
well

Essay about Mgt 500
Starbucks' Strategy
Assignment 1
By:
Allen Jones Luna
28 October 2013
MGT 500: Modern Management
Professor: Dr. Tony Muscia
Suggest the key elements of Starbucks' Organizational Culture that contribute to its success in a
global economy. Indicate management's role with creating and sustaining the organizational culture.
Organizational culture has a significant impact on the overall performance of a company.
Organizational culture is "the set of shared, taken–for–granted implicit assumptions that a group
holds and that determines how it perceives, thinks about, and reacts to its various environments"
(Barney, 1986). In this paper, I will examine the elements of Starbucks' ... Show more content on
Helpwriting.net ...
"Human skill is the manager's ability to work with and through other people and to work effectively
as a group member." (Daft, 2012) As the top level manager of the company Howard Shultz has been
known for his excellent conceptual skills, as he is able to see the organizational as a whole and be
able to develop relationships. The key elements of its organizational culture has derived from the
managerial approach and concepts of Howard Schultz in making the company appeal as a global
entity, while holding true to its values and mission statement. The Starbucks Mission statement is
"to inspire and nurture the human spirit– one person one cup, and one neighborhood at a time. The
company's approach is to provide quality coffee, embrace diversity, connect with customers,
improve their stores, be good neighbors, and reward their shareholders." (Starbucks Coffee
Company, 2013) Howard Shultz's business model has been maintained in its values. These values
are visible in every corner of the organization and extend outside of the organization through
communities. Internally, Starbucks has always believed in empowering its employees to share ideas
and knowledge to management. They have always taken an effort to train their employees with the
best knowledge and competency in its product in order to provide excellent customer service. The
company extends its reach to local communities by taking a stand on

New Service / Product Idea
4. New Service/Product Idea
The intended service/product is a standalone coffee outlet offering customized coffee products. The
name of the intended coffeehouse is Aavishkar Café and its tagline is "You design, we serve". Both
name and tagline are in sync with the idea of customized coffee.
4.1 Product Idea
The café will offer an interactive counter, helping the customer to creatively design their own drink
in sync with the baristas. The 7–steps towards designing customized coffee–
Step–1: Select the size of the drink – 10 oz, 14 oz, 20 oz, 24 oz
Step–2: Choose milk – non–fat, 2%, full strength, soy, non–milk
Step–3: Pick coffee beans and shot of espresso/decaf/rum
Step–4: Sugar content– diet/normal
Step–5: Choose syrup among standard flavours
Step–6: Fun stuff– Drizzle/chocolate chips/ whipped cream
Step–7: Packaging – Serve/take away
The coffee drink will be accompanied by ready–to–eat snacks, comprising of standard meals. The
menu of snack will be customized considering region and occasion. The statistics shows that 95% of
Indian consumers prefer drink–on–site rather than take away. So, ambience offered will be of prime
importance to customer. The coffeehouse will have all the latest entertainment facilities along with
Wi–Fi and comfortable sitting area.
Cost Analysis:
Cost distribution (in percentage) for a standard coffee mug The major cost is of rent or the retail
space. This is one of the key challenge faced by the coffeehouse industry. The next two significant

Starbucks : A Single Coffeehouse Essay
The organization that I have chosen to analyze in this paper is Starbucks. Starting as just a single
coffeehouse in Seattle in 1971, Starbucks has now grown into a multinational corporation with over
23,000 stores worldwide. (Smith) With a vision that stemmed from Italian coffeehouse tradition,
Starbucks set out to become more than just an average coffeehouse, they wanted to provide their
customers with excellent coffee but also a personable connection. Their mission is "to inspire and
nurture the human spirit–one person, one cup and one neighborhood at a time" (Starbucks). At the
top of their priority list is quality however Starbucks is also passionate about ethically sourcing only
the finest of coffee beans, roasting them perfectly and the most important part being improving the
lives of the people who grow the beans.
I view Starbucks from a Heterodox perspective, they are innovative and are constantly creating the
newest technology in the quick serve market in order to pull ahead of their competition. For
example; Starbucks created a mobile ordering app in order to allow consumers the ability to order,
purchase and select a time for their product to be ready for them to pick it up in store. This app is in
conjunction with their loyalty program where you earn stars for every dollar you spend, leading you
to rewards based on the amount of stars you collect. Although Starbucks started off as a partnership
between Gordon Bowkey, Jerry Balwin and Zev Siegl, it quickly

Starbucks International Operations
Starbucks International Operations
Starbucks started to decide on expansion by about the mid 1990 's, when the market became
saturated. Market saturation is when a company or firm has covered an area so thoroughly with its
presence, that it can no longer experience growth. Because of the market saturation, there were
declining sales throughout stores. The company 's original marketing strategy was to blanket a
region with new stores. The idea behind this was to reduce a customer 's wait in lines, while also
reducing the company 's distribution costs. Revenues from stores were actually beginning to decline
because stores were in such close proximity to one another. Although Starbucks was still ahead of
their competitors, they were ... Show more content on Helpwriting.net ...
Starbucks would then open up stores in trendier areas of a country, most likely geared toward a
youthful image. In addition to these strategies Starbucks decided not to compromise on its basic
principles of offering quality coffee of similar origins, and offering a non–smoking environment
across the globe (Starbucks International Operations 5).
With their strategies in place, Starbucks decided to enter the Asia Pacific rim markets first. These
markets include countries like Japan, Philippines, Indonesia, Taiwan, Malaysia New Zealand, and
Australia (4). There was growing consumerism in the Asia Pacific markets with the younger
generations interested in Western lifestyles and culture (4). In 1998, Starbucks opened its first store
in England, and soon expanded to Switzerland, Germany, and Greece (Planet Starbucks 7). Soon,
Starbucks would be operating close to 3,000 coffeehouses throughout 37 countries (8).
However, despite Starbucks seemingly quick success, there were barriers to quicker and more
successful expansion. There was a strong coffee drinking culture in Europe that could offer
opportunities as well as threats for the coffee giant. Because of the apparent market for coffee, it
seemed like Europe would welcome new coffeehouses into the mix. There were also rising tensions
in certain political environments that did not want any American presence new regions. In addition,

Starbucks Case Study : Starbucks Hotel International...
OTAGO POLYTECHNIC AUCKLAND INTERNATIONAL CAMPUS
ASSESSMENT– 2
INTERNATIONAL MARKETING (BX770007)
GROUP ASSIGNMENT (COHORT–1)
STARBUCKS A FAILURE IN AUSTRALIA
GROUP MEMBER–
KanishkaGoel – 1000029559 RubicaKapoor– 1000028596 TirathKaur – 1000025360 TABLE OF
CONTENT
Introduction.................................................................................................... 3
Body of Report...............................................................................................
Question–1....................................................................................................... 3
Question–2....................................................................................................... 5
Question–3....................................................................................................... 7
Question–4....................................................................................................... 9
Conclusion...................................................................................................... 10
References....................................................................................................... 11
INTRODUCTION
At the point when the declaration was made in mid 2008 that Starbucks would be shutting about
seventy five percent of its 84 Australian stores there was mixed response. A few individuals were
stunned, others were successful. Columnists utilized each

Opening a Coffee Shop
OPENING A COFFEE SHOP WITH LIBRARY
Abstract
This paper focuses on presenting the steps for starting a coffee shop and ensuring its successful
functioning. The paper presents an analysis of the target segment of customers and the coffee shop's
specific features, continuing with the project's objectives. The paper sets few recommendations
aiming at presenting ideas that will ensure the coffee shop's success in the medium term and long
term. The results were positive, which means that opening a coffee shop with library will probably
be a good idea and will be a good business investment.
Table of Contents 1. Introduction 4 2. Methods 7 2.1. Survey 7 2.1.1. Group of people who filled the
survey 7 2.1.2. What kind of questions ... Show more content on Helpwriting.net ...
2. Methods
2.1. Survey
2.1.1. Group of people who filled the survey
Conducting a survey was one of the ways to get in touch with our possible future clients and also
buyers. We wanted to find out what do people think about our project, would it be successful or not.
Our target were people over fifteen years old, because we asumed that children under fifteen don't
drink coffee. We conducted the survey at Zagreb School of Economics and Management and in
many bars in Zagreb.
2.1.2. What kind of questions we asked
The examinees of our survey had to answer on thirthteen questions. We wanted to know examinees'
age and their gender to see which generations would visite our coffee shop the most. We want to
find out the habit of drinking coffee– how often do people in Croatia drink coffee and if they are
interested in trying new types of coffee.
There are so many cafés in Zagreb, so we asked people if they are satisfied with the offer of various
kinds of coffee in them. We also asked them if they like reading books and magazines and surfing
on the Internet while drinking coffee. We were interested in what people think about representation
of

Relationship Between The Enlightenment And Coffee Essay
The Enlightenment and Coffee
In morning rituals throughout the world half–awake people reach for that first cup of coffee to begin
the day. For many, it's the elixir of choice and celebrated as a miracle brew with popular memes
dedicated to it, such as "Instant human; just add coffee". We hang out at our local Starbucks while
we read the paper, discuss current events, and spar ideas with friends while we consume copious
quantities of the dark matter in various forms.
Coffeehouses are the staple of our modern world. It's easy to assume that coffeehouses are a modern
phenomenon. However, McKay et al., tells us that the "Coffeehouses that first appeared in the
seventeenth century became meccas for of philosophical discussions" (505).
Before coffee became the beverage of choice for the philosophers, the beverage that ... Show more
So, basically, the entire continent of Europe was drunk all day long. It's not a coincidence that the
Enlightenment coincided with the introduction of coffee into Europe, considering alcohol is a
depressant and coffee is a stimulant. For the educated elite, the daily drunken stupor was replaced
with a daily dose of a caffeine buzz that fueled intellectual productivity. Tori Avery, food historian
and author of The Caffeinated History of Coffee, states that "Famed French writer and philosopher
Voltaire was rumored to have drunk 40 to 50 cups [of coffee] per day" (10).
As the intellectuals of the day were fueled by coffee, coffeehouses began to emerge throughout
Europe. They became what Johnson describes as "liquid networks" (103). He goes on to say that
"Men of learning would gather in these intellectual hubs and have free–floating conversations, but
they were also networks of differing people with differing perspectives all coming together"

The History of the World in Six Glasses
A History of the World in 6 Glasses (Questions/Answers)
Spirits
1) From which advanced civilization did Europeans get the 'science' of how to make spirits?
A) The Arabs, who first started distilling wine and other substances for their experiments.
2) In what ways was the discovery and use of distillation important to the rebirth of science in
Europe?
A) Distillation and distilled wine were considered a therapeutic and medicinal miracle. It went hand
in hand with the infant science of perfume making and helped the rebirth of science in Europe by
introducing new chemistry principals and by translating texts into many different languages. Ancient
texts from Greece, India, and Persia were all centralized and translated in to Arabic, and ... Show
more content on Helpwriting.net ...
Coffee
1) Who did the Europeans get coffee from and how did it spread to Europe?
A) Coffee originated in Yemen, Arabia where it was viewed as a religious beverage. Over time it
spread to Mecca and Cairo, where it became a recreational drink to be drunk in a social manner in
large coffee houses. It also became a popular substitute for alcohol, which was banned under Islam.
Europeans traveling in the Middle East came upon coffee and coffeehouses and commented on their
popularity. But it wasn't until 1652, when an Armenian servant named Pasqua Rosee opened the first
coffee house in London, that coffee transformed from a little known novelty into a wide spread
phenomenon. When, in 1658, Cromwell died and public opinion swung in the favor of a new
monarchy, coffee houses became central in political debates and commercial business. The trend
quickly caught on and coffee houses became fashionable throughout Europe. 2) Why was it so
important to Europe's development that many people's beverage of choice switched from alcohol to
coffee?
A) Unlike alcohol's intoxicating effect, which made people sleepy and dulled their minds, coffee
woke people up and made scientists, clerks, merchants and other businessmen more alert throughout
the long workday. Coffeehouses also became places for people to exchange and listen to new ideas
and theories in areas such as natural history, chemistry,

are coffee houses considered habermas sphere
Aryeh Istrin
CUOT 1010
Professor Levin
10 November, 2014
Do Contemporary Coffeehouses Function as a Habermasian "Public Sphere"? In the mid 1700 's
coffeehouses began to be a place where many people could come and gather not only to sit and
drink coffee but rather to socialize, carry out business , talk politics, and current events. The English
coffeehouses were a prime example of what Jurgen Habermas 's had in mind of what is a public
sphere. According to Habermas, a public sphere is a place where one can have the freedom to speak
his mind and everyone is accepted regardless of their rank. Another idea of Habermas 's public
sphere was to be able to talk politics in freedom, therefore the English coffeehouse were a perfect ...
Show more content on Helpwriting.net ...
This in reality makes for coffee shops today be a better public sphere than the England 17th century
model because it allows for even more people to be accepted and enjoy the cultures of coffeehouses.
Contemporary coffee shops today differ slightly from the public sphere due to the fact that political
policy and politics in general are not talked about in a coffeehouse. Back in the English
coffeehouses many of the royalties in the government would go to the coffee shops to talk political
policies. For example, Theodor Johann Quistorp said in Leipzig 1743 "A coffeehouse is like a
political stock exchange, where the most gallant and wittiest heads of every estate come together.
They engage in wide–ranging and edifying talk, issue well–founded judgments on matters
concerning the political and the scholarly world, converse sagaciously about the most secret news
from all courts and states, and unveil the most hidden truths." From this statement one can fully
understand the extent of politics that were talked about in the coffeehouse. This is one of the main
differences that coffeehouses now a days have with regard to the public sphere. Simply put, one
does not see a head of state like our president or governors meet in a Starbucks to talk politics like
they did back in English coffeehouses. This shows how the coffee shops in England were more
within Habermas 's view with respect to politics and a difference in today 's coffee shops. Another

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