2. Introduction
DeGrandis Sporting Goods Project Portfolio:
Success of the project can be developed through ensuring strategic management. The
process needed to be done through maintaining the ethical standards of the project.
Hence, the management of the project needs to evaluate project presentation through
understanding market variables. The following discussion is dealing with the mentioned
factor with respect to DeGrandis Sports goods. The discussion especially concentrating
on projects of the company like running shoes by DeGrandis, partnership development
with AOC (Australian Olympic Committee), and apparel by ladybird sporting.
3. DeGrandis Strategic Goals
Key Strategic Goals:
1:The strategic goal for this project is to outplay the international rival entities by
offering clients a better performing and comfortable shoes for running. Besides this, the
management has goals to improve their revenue amount (has increased over by $ 5
million). Strategy is to involve media for better advertisements.
2: Offer adequate sports equipment to the Olympic athletics and developing developing
a solely controlled sporting supply company are the potential goals. The goals further
continues, as the management engages high rank officials from AOC for ensuring supply
contract
3: Strategic goal is to involve companies like Ladybird for designing environmentally-
friendly apparel in sports for international athletics.
4. DeGrandis Ethical Standards
• Key Ethical Standards:
Project 1: the ethical standard is to develop the standards of international sports through
offering a better quality sports goods
Project 2: high quality sports goods are to be supplied in international market, especially for
Olympic athletics for enhancing their performances in world stage
Project 3: environmentally friendly sports apparel branding introduced within the company
for developing the quality and standards of existing products of the parent company.
5. Project A: Strategy & Ethics
• Alignment with strategy:
• Management of De Grandis Company introduces private label running shoes within their company.
This can be achieved through gaining sole cushioning technology competency for the mentioned
company. Make the strategy real, the management also includes Chinese suppliers, as they can offer
great number of material supply in real time for their labor strength.
• Alignment with ethics:
However, the ethics of the has been found to be breached, as the management involves Chinese suppliers,
which uses child labor, and the ethical standard has been affected by the management, as they do not
inform board of directors of the company regarding their collaboration with Chinese suppliers.
6. Project A: PPS Snapshot
Dimension Score Explanation
Stakeholders
1/5 • the involvement of stakeholders is low as
this breaches the ethical standard of the
company and company business
transparency
Project Process 3/5 • the process is effective, as large number
of products can be generated in real time.
Innovation and
Learning
4/5 • the involvement of cushioning
technologies for designing shoes for comfort
and better service
Quality 5/5 • the product can absorb the shocks while
running
Benefit 4.5/5 • running of individual can be upgraded
Use
4/5 • the use of the product is high, as the
company ensures almost $ 5 million
improvement in revenue
7. Project A: Conclusion
Based on the mentioned factors, it can be evaluated that the De Grandis Company has
implemented a business strategy to develop their product quality and supply in the
international market. The management has included Chinese supplier for developing
the supply ratio and technology usage. Management ensures expected project
outcomes, however; the management had not been informed. Besides this, the usage of
child labor also affects the ethical standards of the project in negative manner.
8. Project A: Recommendations
1. Management of the mentioned sports company would like to inform their board of
members regarding their business extensions and other actions like collaboration with
international suppliers.
2. The business standards and the process of legislative implication by the supplier company
needs to be analysed priory to develop business deals for managing ethical standards.
3. Customer feedback needed to be gathered besides the media report for in-depth analysis of
product quality and make relevant alterations in quality.
9. Project B: Strategy & Ethics
• Alignment with strategy:
• Management develops their interaction with the hierarchy of AOC for developing their
partnership with them. The main strategy of the company is to develop their supply to
Olympic athletes for ensuring improvement in revenue.
• Alignment with ethics:
• Ethics of the company has found to be breached, as the management offers bribe to the
executive officials of AOC for gaining the contract, which is unethical under the
Corporation Act 2001 (Bird and Gilligan, 2016, p. 347).
10. Project B: PPS Snapshot
Dimension Score Explanation
Stakeholders
3/5 • the stakeholders are factors, through
which nation can gain competency in
world sports
Project Process 1/5 • the process to involve in project is
unethical by the Australian law of business
Innovation and
Learning
3/5 • learning can be gained that bribe in
business deal is not ethical with respect to
business standard
Quality 1/5 • the project has exceeded the expected
time to deliver products
Benefit 2/5 •Benefit has been affected as the project has
been running late
Use 1/5 • the use of business deal is unethical
11. Project B: Conclusion
• After gathering information from currently analysed project, it can be identified that De
Grandis Company has selected strategy for gaining the contract to supply sports goods to
AOC institute. The aim of this project is to develop their supply of products in international
sports market. However, the ethical standard of the project has been decreased, as
management offers bribe to higher officials of AOC to gain the contract.
12. Project B: Recommendations
1. The management needs to apply for the tender for being the main supplier in sports
equipment offering in AOC institute
2. The quality of the products needed to be informed to the AOC officials for transparent
gaining of contract
3. Higher officials need to monitoring actions of their subordinate officials to restrict them
from receiving bribe
13. Project C: Strategy & Ethics
• Alignment with strategy:
• The collaboration with globally known company ladybird sporting for developing the
quality of their existing apparel of the company. This has been done by the
management through identification of Ladybird company’s market strengths.
• Alignment with ethics:
• The ethics of the globally known company, as the apparel product quality is low.
However; the ethical standard of De Grandis Company’s management has been
protected, as they ceased their ordering in quick note.
14. Project C: PPS Snapshot
Dimension Score Explanation
Stakeholders 4/5 • the quality of the products by the
stakeholder is high and globally known
Project Process
2/5 • the process is not up to the mark, as the
management has not cross check the quality of
raw materials
Innovation and
Learning
1/5 • innovation has been affected as the quality
of raw material is low
Quality 1/5 • the quality of raw material is low
Benefit 1/5 • benefits by the product has been affected in
a negative manner
Use 1/5 • the users cannot use the products due to its
low quality
15. Project C: Conclusion
• After analysing the project aspects, it can be identified that the management of De Grandis
Company has generated a collaborative business with Ladybird Company to offer world class
sports equipment.
• The progress of the project has been found to be done by the management of the parent
company, the budget of the project has met
• However, the new clothing line has failed to attract customer base, as it is found that the
material of the apparel is low in nature. Hence, the users have been launching their complaints
against the product, and management ceased the contract from contracted company.
16. Project C: Recommendations
1. The management of the parent sports company would like to analyse the customer review
regarding the company and their products in details before developing any business contract.
The market stability needs to be followed in this process for better success
2. Raw material’s quality needs to be examined specifically by the management before
producing new set of products in international market. This reduces the complaints of the
busers regarding quality.
3. Governing bodies of the concerned country or region needed to be involved within the
working process of the companies which have international collaboration in business. This
ensures better stability in product quality.
17. Project Portfolio summary:
After analysing the above mentioned factors, it can be identified that the companies like De
Grandis Sports has intended to set up their business processes with various sports companies
and associations in Australia. The mentioned factors also indicate that the company
management has failed to do their business deals effectively for their improper management
skills and understanding of business trends. In the above discussion, certain
recommendations have been offered for the affected management to regain their business
strength as they expect from their business outcomes. The quality ranking for overall project
process has been analysed through out the discussion for helping the management to develop
better future plans in business. Hence, the concerned study effectively identifies the strategic
management styles in project.
18. References:
Barker, G., 2016. Managing Your Quality System. The Journal for Quality and Participation, 39(3), p.38.
Baxter, M., 2018. Product design. UK: CRC Press.
Bird, H. and Gilligan, G., 2016. Deterring corporate wrongdoing: penalties, financial services misconduct
and the Corporations Act 2001 (Cth). Company and Securities Law Journal, 34(5), pp.332-359.
Blake, A., 2016. Dynamic directors: Aligning board structure for business success. UK: Springer.
Fabijan, A., Olsson, H.H. and Bosch, J., 2015, June. Customer feedback and data collection techniques in
software R&D: a literature review. In International Conference of Software Business (pp. 139-153).
Springer, Cham.
Hess, T., Matt, C., Benlian, A. and Wiesböck, F., 2016. Options for formulating a digital transformation
strategy. MIS Quarterly Executive, 15(2).
Koc, E., Ulukoy, M., Kilic, R., Yumusak, S. and Bahar, R., 2017. The influence of customer participation
on service failure perceptions. Total Quality Management & Business Excellence, 28(3-4), pp.390-404.
Kon, A.A., Davidson, J.E., Morrison, W., Danis, M. and White, D.B., 2016. Shared decision making in
intensive care units: an American College of Critical Care Medicine and American Thoracic Society policy
statement. Critical care medicine, 44(1), p.188.
Olsson, H.H. and Bosch, J., 2015, June. Towards continuous customer validation: A conceptual model for
combining qualitative customer feedback with quantitative customer observation. In International
Conference of Software Business (pp. 154-166). UK: Springer, Cham.
Sadgrove, K., 2016. The complete guide to business risk management. Abingdon: Routledge.
Editor's Notes
Success of the project can be developed through ensuring strategic management. The process needed to be done through maintaining the ethical standards of the project. Hence, the management of the project needs to evaluate project presentation through understanding market variables. The following discussion is dealing with the mentioned factor with respect to DeGrandis Sports goods. The discussion especially concentrating on projects of the company like running shoes by DeGrandis, partnership development with AOC (Australian Olympic Committee), and apparel by ladybird sporting.
Based on the provided case scenarios, it can be identified that the fundamental goal of the company is to offer greater sports equipment to the athletics for ensuring their career success. However, after detailed identification of the projects, it can be identified that company has specific strategic goals for each of their projects, like
Project A:
The strategic goal for this project is to outplay the international rival entities by offering clients a better performing and comfortable shoes for running. Besides this, the management has goals to improve their revenue amount (has increased over by $ 5 million). Strategy is to involve media for better advertisements.
Project B:
Offer adequate sports equipment to the Olympic athletics and developing developing a solely controlled sporting supply company are the potential goals. The goals further continues, as the management engages high rank officials from AOC for ensuring supply contract
Project C:
Strategic goal is to involve companies like Ladybird for designing environmentally-friendly apparel in sports for international athletics.
Project 1: the ethical standard is to develop the standards of international sports through offering a better quality sports goods
Project 2: high quality sports goods are to be supplied in international market, especially for Olympic athletics for enhancing their performances in world stage
Project 3: environmentally friendly sports apparel branding introduced within the company for developing the quality and standards of existing products of the parent company.
Strategy alignment
Management of De Grandis Company introduces private label running shoes within their company. This can be achieved through gaining sole cushioning technology competency for the mentioned company. Make the strategy real, the management also includes Chinese suppliers, as they can offer great number of material supply in real time for their labor strength.
Ethics alignment
However, the ethics of the has been found to be breached, as the management involves Chinese suppliers, which uses child labor, and the ethical standard has been affected by the management, as they do not inform board of directors of the company regarding their collaboration with Chinese suppliers.
1/5
• the involvement of stakeholders is low as this breaches the ethical standard of the company and company business transparency
3/5
• the process is effective, as large number of products can be generated in real time.
4/5
• the involvement of cushioning technologies for designing shoes for comfort and better service
5/5
• the product can absorb the shocks while running
4.5/5
• running of individual can be upgraded
4/5
• the use of the product is high, as the company ensures almost $ 5 million improvement in revenue
Based on the mentioned factors, it can be evaluated that the De Grandis Company has implemented a business strategy to develop their product quality and supply in the international market. The management has included Chinese supplier for developing the supply ratio and technology usage. Management ensures expected project outcomes, however; the management had not been informed. Besides this, the usage of child labor also affects the ethical standards of the project in negative manner.
1. Management of the mentioned sports company would like to inform their board of members regarding their business extensions and other actions like collaboration with international suppliers.
2. The business standards and the process of legislative implication by the supplier company needs to be analysed priory to develop business deals for managing ethical standards.
3. Customer feedback needed to be gathered besides the media report for in-depth analysis of product quality and make relevant alterations in quality.
3/5
• the stakeholders are factors, through which nation can gain competency in world sports
1/5
• the process to involve in project is unethical by the Australian law of business
3/5
• learning can be gained that bribe in business deal is not ethical with respect to business standard
1/5
• the project has exceeded the expected time to deliver products
2/5
Benefit has been affected as the project has been running late
1/5
• the use of business deal is unethical
After gathering information from currently analysed project, it can be identified that De Grandis Company has selected strategy for gaining the contract to supply sports goods to AOC institute. The aim of this project is to develop their supply of products in international sports market. However, the ethical standard of the project has been decreased, as management offers bribe to higher officials of AOC to gain the contract.
1. The management needs to apply for the tender for being the main supplier in sports equipment offering in AOC institute
2. The quality of the products needed to be informed to the AOC officials for transparent gaining of contract
3. Higher officials need to monitoring actions of their subordinate officials to restrict them from receiving bribe
Strategy
The collaboration with globally known company ladybird sporting for developing the quality of their existing apparel of the company. This has been done by the management through identification of Ladybird company’s market strengths.
Ethic
The ethics of the globally known company, as the apparel product quality is low. However; the ethical standard of De Grandis Company’s management has been protected, as they ceased their ordering in quick note.
Dimension
Score
Explanation
Stakeholders
4/5
• the quality of the products by the stakeholder is high and globally known
Project Process
2/5
• the process is not up to the mark, as the management has not cross check the quality of raw materials
Innovation and Learning
1/5
• innovation has been affected as the quality of raw material is low
Quality
1/5
• the quality of raw material is low
Benefit
1/5
• benefits by the product has been affected in a negative manner
Use
1/5
• the users cannot use the products due to its low quality
After analysing the project aspects, it can be identified that the management of De Grandis Company has generated a collaborative business with Ladybird Company to offer world class sports equipment.
The progress of the project has been found to be done by the management of the parent company, the budget of the project has met
However, the new clothing line has failed to attract customer base, as it is found that the material of the apparel is low in nature. Hence, the users have been launching their complaints against the product, and management ceased the contract from contracted company.
1. The management of the parent sports company would like to analyse the customer review regarding the company and their products in details before developing any business contract. The market stability needs to be followed in this process for better success
2. Raw material’s quality needs to be examined specifically by the management before producing new set of products in international market. This reduces the complaints of the busers regarding quality.
3. Governing bodies of the concerned country or region needed to be involved within the working process of the companies which have international collaboration in business. This ensures better stability in product quality.
After analysing the above mentioned factors, it can be identified that the companies like De Grandis Sports has intended to set up their business processes with various sports companies and associations in Australia. The mentioned factors also indicate that the company management has failed to do their business deals effectively for their improper management skills and understanding of business trends. In the above discussion, certain recommendations have been offered for the affected management to regain their business strength as they expect from their business outcomes. The quality ranking for overall project process has been analysed through out the discussion for helping the management to develop better future plans in business. Hence, the concerned study effectively identifies the strategic management styles in project.