This presentation provides an in-depth analysis of the operations and strategy of McDonald's. It examines the company's foreign strategy, competitive dynamics, and organizational structure. Additionally, it explores McDonald's knowledge management and innovation initiatives, shedding light on how the company maintains its market position as a leader in the fast-food industry. This presentation serves as a valuable resource for anyone interested in learning more about McDonald's operations and business strategy. For education purpose only

1. McDonalds
Student Name
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2. Aim of the PPT
● To analyse the operations of McDonalds
● To determine the foreign strategy of McDonalds
● To understand the competitive dynamics of McDonalds
● To examine the organisational structure of McDonalds
● To understand the knowledge management and innovation
of McDonalds

3. About McDonalds
● McDonald’s, one of the most successful and renowned fast
food chains across the globe
● McDonald’s has 30, 000 franchising stores in over 120
nations,

4. Foreign Entry Strategy
The foreign entry strategy of McDonalds include-
● Direct Investments
● Franchising
● Licensing

6. Competitive Dynamics
● Mcdonalds faces stiff competition from many established
brands.
● Competitors of the firm include Starbucks, CCD, Burger
King etc.
● Besides these international food chains, the company also
competes with many local retailers of the food products

7. Porter’s Five Forces Model
● Threat of new entry: High
● Competitive rivalry: High
● Threat of substitutes: Low
● Consumer power: High
● Supplier power: Low

9. Organisational Structure
● Divisional Organisational Structure
● McDonald’s keeps evolving and transforming its operations
● Due to its organisational structure, the company addresses
any issues related to the current and emerging markets.

11. Benefits of Organisational Structure
● The characteristics of the organisational structure of
McDonald’s include global hierarchy, function-based groups
and performance-based divisions.
● McDonalds is able to maintain efficient global operations.

12. Knowledge Management
● As part of the knowledge management, the managers at
McDonalds determine the problem and then carry out
meetings to find solutions for the problems.
● The managers encourage the employees to provide their
suggestions and ideas for minimising the problems.

13. Innovation
● Happy Meal Toys
● Developing innovative recipes for the consumers’
● Eco-friendly strategies within operations, packaging and
distribution

14. Innovation at McDonalds

15. Conclusion
● It can be indicated that McDonald's operates in a
competitive fast food industry.
● The fast food giant has influenced the global food industry
effectively with its efficient foreign entry.

16. References
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with customer satisfaction as a mediator in Mcdonald’s. Jurnal Manajemen dan Kewirausahaan, 14(1), 63-
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Fifield, P. 2012. Marketing strategy. Routledge.
Ghobadian, A., & O’Regan, N. 2014. A case study and interview with Jill McDonald CEO and President of
McDonald's Northern Europe Division. Journal of Strategy and Management.
Hanson, D., Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. 2016. Strategic management: Competitiveness
and globalisation. Cengage AU.
Vrontis, D., & Pavlou, P. 2008. The external environment and its effect on strategic marketing planning: a
case study for McDonald's. Journal for International Business and Entrepreneurship Development, 3(3-4),
289-307.