Analyse the operations of McDonalds, determine the foreign strategy, understand the competitive dynamics, examine the organisational structure, understand the knowledge management and innovation of McDonald's

1. McDonalds
Student Name
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2. Aim of the PPT
● To analyse the operations of McDonalds
● To determine the foreign strategy of McDonalds
● To understand the competitive dynamics of McDonalds
● To examine the organisational structure of McDonalds
● To understand the knowledge management and innovation
of McDonalds

3. About McDonalds
● McDonald’s, one of the most successful and renowned fast
food chains across the globe
● McDonald’s has 30, 000 franchising stores in over 120
nations,

4. Foreign Entry Strategy
The foreign entry strategy of McDonalds include-
● Direct Investments
● Franchising
● Licensing

6. Competitive Dynamics
● Mcdonalds faces stiff competition from many established
brands.
● Competitors of the firm include Starbucks, CCD, Burger
King etc.
● Besides these international food chains, the company also
competes with many local retailers of the food products

7. Porter’s Five Forces Model
● Threat of new entry: High
● Competitive rivalry: High
● Threat of substitutes: Low
● Consumer power: High
● Supplier power: Low

9. Organisational Structure
● Divisional Organisational Structure
● McDonald’s keeps evolving and transforming its operations
● Due to its organisational structure, the company addresses
any issues related to the current and emerging markets.

11. Benefits of Organisational Structure
● The characteristics of the organisational structure of
McDonald’s include global hierarchy, function-based groups
and performance-based divisions.
● McDonalds is able to maintain efficient global operations.

12. Knowledge Management
● As part of the knowledge management, the managers at
McDonalds determine the problem and then carry out
meetings to find solutions for the problems.
● The managers encourage the employees to provide their
suggestions and ideas for minimising the problems.

13. Innovation
● Happy Meal Toys
● Developing innovative recipes for the consumers’
● Eco-friendly strategies within operations, packaging and
distribution

14. Innovation at McDonalds

15. Conclusion
● It can be indicated that McDonald's operates in a
competitive fast food industry.
● The fast food giant has influenced the global food industry
effectively with its efficient foreign entry.

16. References
Andreani, F., Taniaji, T. L., & Puspitasari, R. N. M. 2012. The impact of brand image, customer loyalty
with customer satisfaction as a mediator in Mcdonald’s. Jurnal Manajemen dan Kewirausahaan, 14(1), 63-
70
Fifield, P. 2012. Marketing strategy. Routledge.
Ghobadian, A., & O’Regan, N. 2014. A case study and interview with Jill McDonald CEO and President of
McDonald's Northern Europe Division. Journal of Strategy and Management.
Hanson, D., Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. 2016. Strategic management: Competitiveness
and globalisation. Cengage AU.
Vrontis, D., & Pavlou, P. 2008. The external environment and its effect on strategic marketing planning: a
case study for McDonald's. Journal for International Business and Entrepreneurship Development, 3(3-4),
289-307.