Star Alliance Case Study: Benefits of Airline Strategic Alliances

Case Study Of Star Alliance
Executive summary
Since the 1990s the alliances in the airline industries is common and there are three major airline
alliances which are present in the world are OneWorld, SkyTeam and Star Alliance. These alliances
of airlines have covered almost two third of world air traffic industry and the major contribution in
this is Star Alliance. The strategic alliances on the part of the airlines are done because of many
advantages which not only organizations reap but also the other stakeholders which are involved in
this type of alliances. This research paper is evaluation of why the strategic alliances are important
and why the organizations go into the strategic alliances the case study of star alliance was taken as
the reference and the circumstances ... Show more content on Helpwriting.net ...
Learning, specialization and fix cost distribution can spread over larger output with economies of
scales (Albers, Koch and Ruff, 2005). Three strategies were opted as motivation by the airlines to
create an alliance (i) mergers and acquisitions, (ii) setting up low–cost carriers and (iii) air alliances.
Air alliance was considered as the most sustainable strategy by the Star airline. Through the
strategic alliance, the airline had an opportunity to expand and become large but at the same time
they can lower their cost by creating the competitive advantage that is why Start Alliance opted for
this option (Cojohari, 2015).
2.2 Marketing and Branding
Airline behavior could not be explained effectively with changing cost structure. In the bottom line
of any alliance marketing strategies and demand response are important. With Star Alliance, the
airline can offer their consumers large and denser global network of airlines with smooth
connections among airlines. Airlines have demands with competitive prices in Star Alliance due to
economies of scope, scale and density. In Star Alliance partners are able to offer better products and
services due to airlines increased capacity to retain and generate passengers (Cullen, Johnson and
Sakano, 2000).
2.3 Financial
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The Global Airline Alliances : An Important Part Of The...
The Global Airline Alliances is an important part of the airline business industry in the 21st century,
this includes: the increase of airline performances, provides great benefits for the employees,
customers and for the marketing industry. There are three main alliances in aviation today, this
includes, Star Alliance, Oneworld and Skyteam.
Firstly, the definition of an alliance is referred by the Federal Aviation Administration (FAA) as "A
merging of resources, operations, or financial interests between one corporation and another",
(Global Alliances, 2014). The alliances are coordinated in a variety of ways, depending on their
purposes. The Airline alliances work together with different airlines from different countries that are
being strict with laws and regulations that they have to accept. The three most significant alliances
that are still operating today are: Star Alliance, Oneworld and Skyteam. According to Fernandez de
la Torre & Pablo E. (1999). The main purpose of alliance would be, "The alliances main objective is
the increase of market coverage, through the strengthening of market position on certain routes and
the reduction of costs are additional sources of competitive advantage they provide to the
participating airlines." Alliances also assist by helping the smaller airline carriers in difficult
financial circumstances. The Airline alliances are competing every day, it is alliance versus alliance,
and to get things straight the airlines in an alliance do

Core Competencies Of Virgin Atlantic
In July 2017, news headlines hit the airwaves and the internet regarding Sir Richard Branson giving
up control of the 33 years old airline, Virgin Atlantic (Bkaskara, 2017). Apparently, the air carrier
industry has experienced increased competitiveness. Low cost rivals are putting pressure on
traditional transatlantic carriers, which has made Virgin Atlantic, once a trailblazing carrier, to
struggle. In 2012, Delta Air Lines came to the rescue of the carrier in a joint venture, taking up 49
percent of the company (Stothard, 2017). Even so, in the July 2017 alliance, Branson, according to
Stothard (2017) gave up his control as a part of a wide–ranging disturbance of the airline carrier
industry that will see Delta Air Lines, Air France–KLM, and China Eastern intensify their alliances.
The aim of the airline is 'to embrace the human spirit and let it fly' (Virgin Atlantic, 2016). Its main
focus has been on services such as safety and security, for its 5.4 million customers flown in 2016
(Virgin Atlantic, 2016). To enhance its efficiency, Virgin Atlantic has implemented various strategic
management practices to achieve competitive advantage and growth.
Virgin Atlantic Analysis
Core Competency Virgin Atlantic has various strengths and opportunities, as well as weaknesses
and threats within the airline carrier industry. Virgin Atlantic has a strong brand reputation. It has
modernized fleet with among the largest technological adoptions in the aviation industry. For
instance,

United Airlines And Merger With Continental Airlines Essay
ABSTRACT
UAL Corp.'s United Airlines announced merger with Continental Airlines Inc. on May 3, 2010 and
became the world's largest airline. This $3 billion merger between the two airline companies lifted
the beigest regulatory hurdle ever in the international aviation sector. In this paper, I will review
through the timeline that covers from the announcement of the merger to the completion with major
milestones noted and what role the Federal Trade Commission (FTC) was playing in this merger.
TIMELINE
June 2008: CEOs of both United Airlines and Continental Airlines signed and alliance pact. The
alliance is an agreement to link international networks and share technology and passenger perks.
This agreement is basically a "virtual merger" that includes many of the benefits of a merger without
the actual costs and restructuring involved. The alliance took effect about a year after Delta Air
Lines and Northwest Airlines completed their merger, as that released Continental from the
SkyTeam contract and allowed for the required nine–month notice. Additionally, Continental joined
the Star Alliance, as Delta and Northwest merged.
April 2010: United Airlines was reported to be in serious merger discussion with US Airways.
May 2, 2010: The board of Directors at Continental and United Airlines approved a stock–swap deal
that would combine them into the world's largest airline. Both airlines have taken losses in the
recession and expect the merger to generate savings of more than $1

Al Frameworks For An Organization Successful
al frameworks needed to make an organization successful. The objective of this particular
assignment is to survey Delta Airlines, Inc. to gather an understanding of the company's
management system. The survey is also intended to allow the student to learn how the company's
management system influences and motivates its employees. The management system at Delta
Airlines has always been founded on a "family–oriented" approach; with an emphasis of long–term
job security in exchange for employee loyalty. In an attempt to recover from significant revenue
losses, the company was forced to turn away from the family business approach during the financial
turmoil which affected the entire airline industry in the early 1990s. This change was very
disconcerting for the employees, who began exploring options to unionize. Fortunately, the
company returned to a business model which 1) restored employee confidence; and 2) provided
employees with the opportunity to become emotionally invested in the future success of the
organization.
Although this new partnership approach is credited with giving Delta Airlines a competitive
advantage in the industry, we believe that the lynchpin for success has been a commitment to the
following fundamental core values; effective communications, stress management, a universal
understanding of how people learn; and an integrative performance management system which. This
document intends to highlight key components of each core value as they relate to

Delta Airlines
Strengths
1. Strong market position and wide global presence enhances the market share
Delta has a strong market position in the airline industry worldwide. The company serves more than
180 million customers annually. It is one of the largest and admired airlines in the world. For
example, in 2017, Delta was named to Fortune magazine's top 50 World's Most Admired Companies
in addition to being named the most admired airline for the sixth time in seven years. Additionally,
Delta has ranked number one in the Business Travel News Annual Airline survey for the sixth year
in a row.
Moreover the company has a diversified geographical presence. The company offers customers
more than 15,000 daily flights with key hubs and markets in Atlanta, London–Heathrow, ... Show
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A significant portion of the company's assets are subject to lien. Delta's total long–term debt was
$8,100 million, including $4,000 million of fixed–rate long–term debt and $4,100 million of
variable–rate long–term debt, in FY2015. Total net interest expense on these debts was $481 million
during the year. This may limit the financial and operating activities of the company. Adversely
impacting its ability to obtain additional financing on acceptable terms for its future liquidity needs,
make the company more vulnerable to economic downturns, limit its ability to withstand
competitive pressures and its flexibility in responding to changing business and economic

Delta Air Line Essay
DELTAAIR LINES RESEARCH
Lemeka Fields
Michael Green
Alana Ireland
Justin Latimore
MGNT 3165–1
June 13, 2012
DELTAAIRLINES RESEARCH BY:
Fields, Lameka N. Green, Michael A. Ireland, Alana. Latimore, Justin
Abstract
Delta Air Linesheadquartered in Atlanta Georgia, in the United States. Delta Airlines operates
extensive domestic and international network serving all continents except Antarctica. Delta is the
sixth–oldest operating airline by foundation date, and the oldest airline still operating in the United
States. Delta Air Lines is one of the four founding members of the Sky team airline alliance, the
other three being Korean Air France Air andAeromexico. The loyalty program for Delta Air Lines is
Sky Miles. ... Show more content on Helpwriting.net ...
Delta has been on a fast track to rebuild and restructure our cargo division around the things the
customer cares about: the accurate and reliable movement of both freight and information. We are
investing in our people, with a new executive leadership team with a proven track record of
performance. We are reorganizing our sales organization in Europe around Delta personnel, and
have recruited new cargo operations talent with a strong process track record.
We are investing in our processes with the re–engineering of the Atlanta Gateway. We're
implementing new scanning features to bring you up–to–date information concerning your
shipments and adding new product offerings, such as Cool Chain. We will bring a total transparency
into the way we handle our business.
We are investing in our facilities with the overhaul of the Atlanta Gateway. We have adopted
Envirotainers™ and are building a fully integrated perishables center. We are also pursuing a new,
state–of–the–art facility in New York's JFK airport.
We continue to look for ways to be the best in the industry. We want to ensure that Delta Cargo
doesn't just serve the customers' needs, it serves them well.
"Delta's ability to operate service to more worldwide destinations than any other airline has created
a strong platform from which to build Delta Cargo into one of the world's most extensive

Comparison Of Oneworld : Alliances In The International...
Alliances Comparison
Three major airline alliances now exist, bringing together between 15 and 27 airlines to reach over a
thousand destinations scattered all across the globe (Hill, 2014).
Oneworld
Oneworld was the second of the three major alliances to be born, launched two years after its rival
Star Alliance. The founding members were all long–established, well–respected airlines such as
British Airways, American Airlines and Qantas, who were soon joined by two more highly regarded
European carriers, FinnAir and Iberia. LanChile then came on board to provide coverage of Latin
America, followed by Royal Jordanian in 2005, the first Middle Eastern carrier to join any alliance
(Hill, 2014). Other significant airlines that have joined the alliance ever since includes Japan
Airlines and Malaysia Airlines, strengthening the alliance extensive coverage of Asia. Oneworld
aims to forge relationships with "frequent international travelers," particularly from the corporate
and business world, a goal reflected in its HQ location on Park Avenue, NY. It serves just under
1000 destination airports in over 150 countries – substantially fewer than either of its rivals, but
carefully targeted to appeal to its business clientele (oneworld, 2015). Oneworld was the first global
alliance to introduce interline ticketing between member airlines, which means you enjoy smooth
transfers and greater flexibility across the entire network, and offers the widest range of alliance
fares, making it

Discussion Surrounding Global Alliances Operating in the...
The international aviation industry is arguably one of the most competitive and cut–throat
businesses in the world today. Characterised by high revenue but notoriously thin profit margins,
modern international airlines are constantly searching for methods to gain advantages over their
competitors and attract new customers. One of these methods which has become popular since the
late 1990s is that of the global airline alliance. Today there are three major alliances in operation,
each containing different member airlines. These alliances offer airline customers various
advantages over travel with a traditional carrier. Nevertheless, these advantages have been criticised
by some as being anti–competitive, there are several examples of ... Show more content on
Helpwriting.net ...
Another major airline alliance operating today is the Oneworld alliance. Founded on 1 February
1999 by giants such as British Airways, Cathay Pacific, and Qantas, it has expanded to include
twelve member airlines, and has an additional twenty non–voting affiliate members, such as
QantasLink, subsidiary of Qantas, and Dragonair, subsidiary of Cathay Pacific. Oneworld also won
the Skytrax award for best airline alliance in 2010, and has won more international awards than the
other two main alliances (Oneworld, 2011). However, some may argue that the quantity of awards
received is irrelevant, and the awards by Skytrax are recognised by many as the leading airline
awards. Oneworld is also a useful alliance for New Zealand based travellers, as Qantas' membership
allows frequent travellers access to the benefits of this alliance.
Skyteam was the last of the three major airline alliances to be founded, in June 2000. According to
Rodrigue (2005), the Skyteam alliance holds 21 per cent of the market share, when measured by
traffic, making it the second largest airline alliance operating today, after Star Alliance but before
Oneworld. Skyteam is made up of airline heavyweights such as the merged Air France–KLM, in
addition to Delta Airlines, Korean Air, and China Southern Airlines. Whilst the Skyteam alliance is
large, it has also failed to secure any Skytrax airline alliance awards (Skytrax, 2011). This combined
with the fact that there are currently no

Airline Industry : Delta Airlines
Though Delta Airlines which is my choice of Airline does not operate solely as cargo carrier
but as both passengers and Cargo carrier. Usually people ask where the difference between
passengers and cargo carrier lies and the difference is simply the schedule and types of aircrafts
used in each operation. For cargo only freighters there is no need for windows, seats and other
comforts usually expected by customers. But operating a combined passenger/cargo aircraft,
most basic requirements must be met when it comes to customer's comfort and that is where
Delta Airlines falls in this category.
Introduction:
Delta Air Lines' long history of service actually began in agriculture, when the company was
founded in 1924 as the world's first aerial crop dusting organization called Huff Daland Dusters.
In fact, if the boll weevil had not marched out of Mexico prior to the turn of this century to
devastate the cotton fields of the South, there might not have been a Delta Air Lines. When the
weevil's relentless destruction reached the Mississippi Valley, such a serious economic threat
faced the South that the Bureau of Entomology operated a laboratory in Tallulah, Louisiana, as
the base for an intensified cotton insect investigation. Directing the activities at the laboratory
was Dr. B. R. Extension Department of Coad, assisted by a young district agent with the
Louisiana State University, C. E. Woolman. Woolman, an agricultural engineering graduate of

Garuda Indonesia Case Study
1. Garuda Indonesia
Garuda Indonesia Airlines is Indonesia's largest commercial aviation and part of State–Owned
Companies in Indonesia or as known as Badan Usaha Milik Negara Indonesia. In 2014, Garuda
Indonesia Airlines became a member of The SkyTeam Alliance. Therefore, PT. Garuda Indonesia
(Persero) does not only provide services on aircraft but also it has several subsidiaries as part of
Garuda Indonesia Group, which are PT. Aero Wisata, PT. Abacus Distribution Systems Indonesia,
PT. Garuda Maintenance Facility Aero Asia dan PT. Aero Systems Indonesia (Garuda Indonesia
n.d).
2. Tender Scenario
As known, Garuda Indonesia is a big company, so they need multifarious goods and services. Based
on official website they provided the E–procurement ... Show more content on Helpwriting.net ...
This is why Garuda Indonesia using the closed–tender method. Moreover, in closed–tender it means
is a restricted procedure.
2.3 Executive Lounge at Terminal 2 Soekarno Hatta International Airport
To keep the quality and to balance as part of SkyTeam member, Garuda Indonesia want to improve
the facilitate for their passengers. Garuda Indonesia Executive Lounge is benefits for the passengers
of the airlines; it is available for business class, first class passengers, GFF Platinum members and
GFF Gold members. Thus make this project as a high–end project.
2.4 Pre–qualification in Indonesia
There are two regulations for pre–qualification tender in Indonesia from the government. Firstly,
pre–qualification processes to assess competently and the ability of the vendor also for satisfying the
document requirements before entering the project also the offer from the bidders. Secondly, in
general, the pre–qualification process including the announcement of pre–qualification, pre–
qualification document retrieval, pre–qualification document entry, evaluation of the document,
determination of potential bidders and publication of the pre–qualification results. (Universitas
Sumatera Utara

Jet Blue vs Delta
Analysis of the Force
Overall, the five forces model suggests that the overall intensity of competition in the airline
industry is likely to be severe. Back in the early 1980 's competition was very intense. During the
late 1980 's the monopolization of major routes by a few major carriers, the limited availability of
free landing spots at major hubs and the emergence of limited brand loyalty and tacit price
agreements have all helped reduce the intensity of competition. However, as already mentioned,
slumping demand in the early 1990 's plunged the industry once more into a severe price war.
Airline travel is a commodity–type product, with limited potential for differentiation.
Rivalry among Firms: High
Rivalry among firms within ... Show more content on Helpwriting.net ...
Because it 's relatively easy for weaker airlines to obtain credit, the industry has become saturated.
Brand identity is important in the airline industry, and benefits larger airlines. Major carriers allocate
considerable resources to marketing efforts. Frequent flier programs and other incentives have been
successful in enticing travelers to fly with certain carriers. The frequent flyer incentive can often be
strong enough to cause a customer to choose one carrier over another –– even when the other carrier
offers a lower fare.
Barriers to entry are also heightened by the hub system in the airline industry. Carriers can offer
travelers more choices while tying up less capital through their hubs. As a result, the hub system
creates market power for large carriers.
Threat of Substitutes: Low
There are several substitutes to air travel, but over long distances and flying between continents,
there are no real substitutes that can bring humans face to face with speed. The decision to use
automobiles or trains is influenced by time, money, personal preference and convenience. Video
conferencing takes away the one on one human contact and socialization that air travel allows you
to reach.
JetBlue – Discount Carrier
In the six years since its launch, JetBlue Airways has focused on creating a new airline category ––
an airline that offers value, service and style. Based out of New York

Delta Airlines Financial Analysis
"Delta Tops Airline Performance Ranking", according to Justin Worland's 2014 article in TIME
magazine. The article continues about how Airfare watchdog's annual rankings raised Deltas
performance from sixth place in 2013 to king of the airways in 2104. Delta Airlines Inc.'s
performance is the best option for fliers; provide Delta service their region, which is highly probable
(Worland, 2014).
To receive such an accolade there must be supportive data for researches to quantify. According to
the article, the data used in the ranking contained: flight cancellations, on–time arrivals, baggage
mishandling, denied boarding's, and customer satisfaction. Even though this collection of data is
vital for performance ratings, is there more data ... Show more content on Helpwriting.net ...
Synergy with other Sky Team members that stretch out to all corners of the globe while sharing best
practices enhances the company's performance (Canadean, 2015). The 20–team members include
Aeroflot, Aerolineas Argentinas, AeroMexico, Air Europa, Air France, Alitalia, China Airlines,
China Eastern, China Southern, Czech Airlines, Delta, Garuda Indonesia, Kenya Airways, KLM,
Korean Air, Middle Eastern Airlines, Saudia, Tarom, Vietnam Airlines, and Xiamen Airlines (Sky–
Team, 2015).
Finally, in the strengths category, Delta has a strong market posture. Delta is an established leader in
the airline carrier commerce. Deltas brand image is complemented by the multiple prestigious
awards in its portfolio, for example, Travel + Leisure's Social Media in Travel & Tourism Award
(SMITTYS) for 'Best Single Social Media Promotion for a US Airline' for its 'Behind–The–Scenes:
Your Bag's Journey On Delta' video in 2012. Other key awards received in the 2012 include the 'Top
Tech–Friendly U.S. Airline' by PC World Magazine, and was awarded Gold DC Ad Club's ADDY
Award for the Delta app, Windows version (World Market,

Strengths And Weaknesses Of Delta Airlines
Delta Airlines In 1924, what is know as Delta Airlines today, began as an agricultural crop–dusting
flying company called The Huff Daland Duster (1). At this point in time the company had eighteen
planes. Today they have over 850 aircrafts in service (2). They carry approximately 180 million
passengers each year (3). With over 5,400 flights per day, Delta provides quick and safe transport
for both their passengers and cargo all over the world. While traveling, customers can choose from a
variety of different experiences such as First Class, Main Cabin and Basic Economy. Delta's prices
very depending on prices of fuel, distance traveled, the time of year, class choice and other
amenities offered. Prices can be fluctuated with discounts and ... Show more content on
Helpwriting.net ...
Business Insider ranked Delta the second best airline in the United States (11). They have many
major hubs and routs in Northern America as well as other global flights. With the second biggest
air craft fleet they have up to 5,000 flights everyday(13). Delta has a strong brand that is well known
and draws customers to them. They offer excellent flight and customer service making their airline
more desirable to travel through. Thy have built a loyal customer base by offering different reward
programs and flights at a low

How Kenya Airways Limited Has Used Information Technology...
HOW KENYAAIRWAYS LIMITED HAS USED INFORMATION TECHNOLOGY TO
INCREASE ITS MARKET SHARE WHILE ENHANCING QUALITY BY (MBA/GC/355/11/12)
MARTIN KETIENYA COURSE CODE: CMM 510 COURSE TITLE: MANAGEMENT
INFORMATION SYSTEMS MAY 2012 ABSTRACT Kenya Airways was at a crossroads in 2006.
A hunger for new markets prompted air carriers from the Middle East and Asia to expand
aggressively into Africa. So Kenya Airways executives responded–putting in place an expansion
plan of their own, designed to make the company the leader in intra–Africa air traffic by 2009. But
the managers included an important stipulation–find a way to fuel growth without significantly
expanding back–office operations, particularly in the finance, human resources, and supply ... Show
Virgin Atlantic cited that its decision to stop flying the route was due to a difficult operating
environment as a result of increasing costs and a weakening European economy. The airline will
stop flying the route in September, five years after it made its maiden flight. This decision alone saw
the Kenya Airways share value rise from KES 14.70 to 16.35 on the day of the announcement
indicating increased investor confidence. 2.0 Information Technology effectively employed at
Kenya airways In September 2007, Kenya Airways implemented the first phase of the Oracle
Enterprise Resource Planning solution. Prior to this the company was using separate systems for its
different divisions, such as finance, HR and payroll, supply chain and others. The business was
willing to surrender existing business processes in lieu of packaged processes from a competent
Enterprise Resource Planning (ERP) solution that would offer something better. The business
environment had become very competitive and in order to maintain its position as a market leader,
operations needed to be much more efficient, reduce costs, and liberate internal resources to achieve
higher levels of business activity. In brief the Oracle modules that were candidates for
implementation included: a) Core Financials b) Treasury, c) i–Expenses & Internal Controls
Manager, d) HR, Payroll, Time and Labor, i–Recruitment & HR Intelligence e) Purchasing,

Research Paper About Garuda Indonesia
About Garuda Indonesia
Garuda Indonesia (GIA) is Indonesian national airline. On December 28, 1949, Garuda Indonesia
officially operated and made the first flight by name Garuda Indonesian Airways. As the first and
the oldest airline which is owned by Indonesian Government, Garuda Indonesia has been confessed
and got a lot of appreciation from international.
The name of "Garuda" on "Garuda Indonesia" is awarded by President Soekarno. "Garuda" is taken
from the Dutch language that is written by poet and author also in thar time, Raden Mas Noto
Soeroto. The lyric is, "Ik ben Garuda, Vishnoe's vogel, die zijn vleugels uitslaat hoog bovine uw
einladen", which is meant, "I am Garuda, Vishnu bird that spreads the wings high above the
archipelago." ... Show more content on Helpwriting.net ...
Garuda is a bird which is exists in Hindu and Buddha myth. Perhaps, Garuda is transportation for
Wisnu. As an airline that has slogan "The Airline of Indonesia", the name and symbol of Garuda in
the Garuda Indonesia airline is appropriate and reflecting as an Indonesian's identity.
In order to develop the fleet, Human Resource and the company in the whole year in 1980–1990,
Garuda Indonesia kept doing revitalization and restructuring in a large scale. Around the beginning
of 2000, Garuda Indonesia continued the step to the company's future development especially
relates to customer service.
Around that year, 2000, in developing the company, Garuda Indonesia had even got problems. In
2007, Garuda Indonesia and other few companies got forbid to flight to Europe for some reasons.
But, these reasons had been over in 2009 after Garuda Indonesia got certification IATA Operational
Safety Audit (IOSA), a year before from IATA. It means that Garuda Indonesia proved that its flight
had filled aviation safety and security standards which are equivalent with international airline that
is become a member of IATA

Delta Air Lines, Inc.
) Geni Management Prof whateve 04/28/2017 Introduction Delta Air Lines, Inc. is a provider of
scheduled air transportation for passengers and cargo throughout the globe while based primarily in
the United States. Despite extreme competition, Delta maintains its strong market position on the
global scale. The airlines began operations in 1928 as a small local US based air Transportation
Company aimed at providing reliable travel. This paper will discuss the management functions
utilized that have helped Delta pursue in a future time period and how those objectives can be
achieved efficiently. First is planning. This involves setting goals and objectives to be achieved by
an organization in a specified duration. During the ... Show more content on Helpwriting.net ...
To achieve this function Delta creates an environment that motivates staff efficiency by
management implementing methods to better understand subordinates' principles attitudes, values,
personalities, emotions, and attitudes. These traits help the Delta management navigate the resources
to properly identify what changes can be made for bettering the company in meeting their goals. The
last stage of function of management, controlling. This includes setting and establishing values to be
maintained within the company. It also involves evaluation of results in comparison with the set
standards and incase of any variations, it helps management to come up with the appropriate
measures. Controlling, commonly thought of in terms of financial standards, managers also control
production and operations processes, as well as procedures for delivery of services all within
compliance of company policies, and other activities in the organization. Delta management apply
several strategies for controlling and they are implemented in three steps: 1. Established
performance standards. 2. Reflecting on actual performance to the standards. 3. Developed methods
of corrective action based on the deviation from the standard. These measures are put into place for
and by the management to better structure the company for them to be in compliance with the
consumer needs. Planning Management enters the planning stage by deciding what objectives to
pursue during a set time frame and along

Analysis Of ' Delta Air Lines '
Delta Air Lines is a global airline, one of the largest worldwide. According to SkyTeam (2009), a
worldwide alliance management team of ten members, the founding member Delta "serves about
928 destinations in about 174 countries; with approximately 455 million customers annually and
offers 15,955 plus daily flights...as well as, code–sharing (airline networks consisting of selling
tickets of a partnered airline team)".
In this paper, we will venture into the globalization of Delta Air Lines and understand if they are just
a global corporation or if they carry a worldly mind–set as a strategic management strategy. Gosling
& Mintzberg (2003) paraphrase T.S. Eliot's famous words "should we not explore ceasingly in order
to return home and know the place for the first time" as a definition of worldly mind–set" (p. 59).
Do other people's circumstances, habits, and cultures influence our management strategy in the way
we do business? Delta Air Lines' uniforms meet industry standard. Although, they customize them,
they need to take into the account of other cultures behaviors as to the level of acceptability or
circumstances as to whether or not the uniform will offend clients and not make them feel
comfortable in the service they receive from Delta Air Lines as a home service to that specific
cultures acceptability. Training throughout Delta Air Lines customer service diversity training by
region and division enhances the specifics as to the particular worldly mind–set and adapt

Delta Airlines Contact Center : Analyisis of the Country...
Index INTRODUCTION 3
STRENGTHS 4
WEAKNESSES 4
OPPORTUNITIES 5
INTEGRATION OF THE DISCUSSION 6
THREATS 6
SOLUTION 9
CONCLUSIONS 10
RECOMMENDATIONS 11
BIBLIOGRAPHY 12
Introduction
Delta Air Lines, Inc. (Delta) is an air carrier that provides scheduled air transportation for
passengers and cargo throughout the United States and around the world. The Company offered
customers service to destinations with Delta and Delta Connection carrier service to 321
destinations in 58 countries in January 2008. To Latin America and the Caribbean, Delta offered
more than 500 weekly flights to 63 destinations in January 2008. It is a founding member of
SkyTeam, a global airline alliance that provides customers with worldwide ... Show more content on
Helpwriting.net ...
· The higher investment in infrastructure would make them more solid competitors in this industry.
Argentina:
· The poor planning on the exchange rate pegging could make costs very cheap.
· The strengthening of the infrastructure could further increase their competitiveness in this sector.
Chile:
· The willingness to negotiate the location of the contact center by CORFO.
· The high network readiness from Chile could ease the adoption of the newest technologies in
contact centers.
THREATS
Mexico:
· The lack of competition leaves the contact center vulnerable to the rise of prices that the sole
competitor in telecommunications sector can impose at will.
Argentina:
· A possible failure in the exchange rate pegging could make them loose attractiveness as a potential
investment site due to the subsequent crisis.

Chile:
· A rise of competition of contact center could create a "Dublinization" that would make salaries
increase and therefore the overall costs would be considerably higher.
Integration of the Discussion
A major issue that is mentioned along the case is labor. The cost of labor, labor laws, qualified labor
force, etc. Therefore it is really important to compare this variable among he Latin American
countries, Mexico, Chile and Argentina.
It is very important to mention that when it comes to labor, Chile is the only country that has it as a
positive aspect in the analysis. Chile has a competitive

Delta Airlines Porter's 5 Forces
The large multinational corporation I chose is Delta Airlines. Delta Air Lines, Inc. is a major
American airline, with its headquarters and largest hub at Hartsfield–Jackson Atlanta International
Airport in Atlanta, Georgia. Delta Airlines along with its subsidiaries and regional affiliates operate
over 5,400 flights daily and serve an extensive domestic and international network that includes 319
destinations in 54 countries on six continents, as of October 2016. [1]
One of the five remaining legacy carriers, Delta is the sixth–oldest operating airline by foundation
date, and the oldest airline still operating in the United States. The company's history can be traced
back to Huff Daland Dusters, founded in 1924 in Macon, Georgia as a crop ... Show more content
on Helpwriting.net ...
The level of risks increased as Delta expanded into unchartered territory within the Caribbean,
Europe and Asia. The possibility of loss of market share was also probable as Delta decided that it
was unable to compete on a level playing field with United Arab Emirates government backed
airline – Emirates. The pre–tax income for 2015 was $7.2 billion, representing a $6.1 billion
increase compared to the prior year predominantly as a result of lower fuel prices and strong non–
fuel cost controls. Delta's operating revenue increased $342 million compared to the prior year
primarily resulting from their "Branded Fares" initiative and agreement with American Express. [3]
Total operating expense decreased $5.3 billion from 2014 driven by lower fuel prices, partially
offset by fuel hedge losses, higher salaries and related costs and profit sharing. During 2015, Brent
crude oil averaged $52 per barrel and closed the year below $40 per barrel, which is significantly
lower than the average of $99 per barrel during 2014. Salaries and related costs were higher as a
result of increases in pilot and flight attendant block hours due to higher capacity and pay rate
increases implemented in

Social Responsibility Of KLM And Northwest Airlines
In 1967, KLM had moved their airport to Schiphol, Netherlands with improvements to the length of
the runway and the airport infrastructure. The 1970's introduced the new generation aircrafts called
wide–bodies. KLM found this as an opportunity to increase their transportation services by
purchasing the new Boeing 707. This aircraft has the capability to fit over 500 passengers. This
aircraft was the start of mass transportation for KLM as they are able to fly more passengers than
before. In 1989, for the first time in the history of air transport, an alliance was reached: KLM and
the US carrier Northwest Airlines merged to offer their customers convenient access to both their
networks. A first "open skies" agreement was reached in 1991 between the Netherlands and the
United States, allowing for all KLM and Northwest Airlines flights between Europe and the United
States to be operated on a joint–venture basis starting in 1993 (History, n.d.). After that, KLM began
mergers with other airlines such as NLM Cityhopper and Netherlines for domestic and international
routes.
KLM made huge changes to their operations in 2004. They merged with Air France and ... Show
Being a corporation comes responsibility, social to be exact. KLM's corporate social responsibility,
or CSR for short, is a set standard of an integrated approach in the airline sector.The CSR policy is
directed at customers, employees and society (Company Profile, 2015). Not only did KLM earn
their tenth top position of Dow Jones Sustainability Indexes for airlines, but also, sector leader in the
umbrella category Transport. KLM's merge with Air France only made the company stronger as
they work together to keep the values of an honest carrier alive. They care about the quality and
innovation of their service. KLM listens customers and other carriers ideas as they have more an
outlook of the company as they view in a different

Customer Service And Cargo Operations
Bill Lentsch, Delta's S.V.P.–Airport Customer Service and Cargo Operations, said. "We appreciate
the hard work of our employees and think the SkySpa will add real value to the airport work
environment" (as cited in Thomas, 2015, para 8). Providing such an atmosphere and a place of
retreat for their employees shows that Delta cares about the health and well being of their staff.
According to Delta's S.V.P Allison Ausband stated the following: making sure our employees are
well taken care of and have the tools to look and perform their best is something we're proud to do
for our people. We know working at the airport or on board can take a toll, and offering the SkySpa
at some of our busiest hubs helps address that said Allison Ausband, Delta's S.V.P.–In–Flight
Service (as cited in Thomas, 2015, para. 3). With Delta making strides such as this, they are
communicating with their employees that there are ways to relax even when at work and that can
help to cut down on the stress that a person is facing. Delta is also communicating to their
organization that their health and well–being is important. As an organization there are some things
that can be done to help prevent stress according to Nelson and Quick (2013) job redesign, goal
setting, role negotiations and social support systems (pp. 254–255). In addition to preventing stress,
these components serve to motivate the employees towards higher performance standards. The
leaders at Delta Airlines have understood for quite

Discuss the nature and strategic relevance of the Air...
AIR FRANCE – KLM: RULING THE SKIES
Discuss the nature and strategic relevance of the Air France–KLM merger.
Should Air France–KLM create new partnerships or acquisitions?
On 5 May 2004, despite great opposition of industry experts the French airline Société Air France
(Air France) and the Dutch Koninklijke Luchtvaart Maatschappij N.V. (KLM) created the world's
largest airline group by turnover named Air France–KLM. The merger represented the first
consolidation of two national flag carriers in the aviation history, where alliances were a traditional
way of co–operating. This essay will concentrate on discussing the nature and strategic relevance of
Air France–KLM merger by analysing the relevant relational actors in their industry ... Show more
content on Helpwriting.net ...
The merger arguably had a positive impact on the whole Skyteam alliance as it strengthened their
competitive position through KLM as well as its former alliance of Continental Airlines.
In terms of indirect vertical relations perhaps the biggest advantage of the merger was achieving
economies of scale and being able to offer more competitive prices to compete with the potential
less expensive means of transportation and shipment of cargo.
In addition to the classical relational actors some of the condition setting parties in the broader
environment also held significant importance in strategic relevance of the Air France–KLM merger.
The contextual actors can be identified by employing the classic SEPTember distinction, consisting
of socio–cultural actors, economic actors, political actors and technological actors.
Socio–cultural actors played a significant part in the Air France–KLM merger. Firstly, the industry
experts' view was that the downsides of the merger such as reconciliation of the two different
corporate cultures (the French and the Dutch) would outweigh the upside. This was heavily
publicised in the media which resulted in stock prices dropping 7.4% in the week of the
announcement. Consequently the CEOs of the two airlines had to work tirelessly trying to convince
analysts, stockholders and public

International Travel Case Study
The Top 5 Frequent Flyer Programs for International Travel
Picking the right frequent flyer programs for your international travel depends on the region, the
distance (short–haul/long–haul), and your own objectives. Are you looking to get status? Or do you
favor cheap redemptions?
Start by assessing your travel patterns and booking habits (deep–discounted economy vs. full–fare
economy or business/first), and reviewing both the redemption side as well as earning ability of
potential programs. Some programs however generally stand out by their number of partners, ease
of achieving elite status, and overall value. Here's a rundown.
Alaska Airlines MileagePlan
MileagePlan is one of the best programs for international travel for both ... Show more content on
Helpwriting.net ...
United and Delta charge a premium for award travel on partner airlines (on which you eventually
need to rely at some point for international travel).
American has had really poor saver award availability recently, especially for international premium
classes, which means British Airways is often the only transatlantic award option. And it comes with
a hefty carrier surcharge.
There is however one substantial downside to MileagePlan. Since Alaska isn't a member of any
airline alliance, you usually won't get any elite benefits with their partners.
Air Canada Aeroplan – Star Alliance
Aeroplan isn't as good as it used to be, but can still offer reasonably priced redemptions on excellent
carriers through the Star Alliance network – e.g. 55,000 miles without fuel surcharges from the US
to Europe on Swiss.
I would not call Aeroplan the best Star Alliance program overall, but it is a pretty good value for
most. Elite status however is not especially easy to reach given the spending requirement, but it is a
very useful program for redemption.

You can transfer both American Express Membership Rewards and SPG points to Aeroplan at a 1:1
ratio.
British Airways Executive Club – oneworld
Again, it depends on your travel patterns, but Executive Club is an exceedingly useful program for
specific flights. Availability is generally good, and status can be easy to achieve with some
discounted premium cabin travel – bearing in mind that it would definitely involve

Delta Airlines Ethics
Delta Air Lines is a corporation that through its commitment to ethical responsibility has managed
to acquire a prominent place in the aviation industry (Tully, 2014). According to the firm's
Corporate Responsibility Report (2014), every year approximately, 170 million consumers are
served, nigh to 80,000 employees are active, 1,270 airplanes are used in joint procedures and just
about 340 destinations are reached. As a result, the need for ethical structure within the corporation
arises.
Ethical Behavior in Delta Airlines
1. Employee Approach
In a study by Kaufman (2012), is pointed out that Delta Airlines is an ideal paradigm of an
organization which practices the commitment strategy of handling employees. Commitment
strategy, is defined ... Show more content on Helpwriting.net ...
In order for that to happen, the model method would be to consider the association as a sole airline
corporation, operating with its own policies and ethical structure (Çetiner and Kimms, 2013).
Accordingly, the significance of core values and sustainability goals (Delta Airlines, 2014) within
the firms and the associations by extension, is great and minimizes the chances of exodus.
2. Sustainability/Profit
According to Delta Airlines (2014), in 2014 the "pre–tax" (p. 67) revenue, not including special
items, was of the amount of $4,5 billion, an upsurge of $1,9 billion compared to 2013. This success
is partially, influenced by the efforts that are undertaken by the firm in controlling and lowering its
fuel consumption, mainly, but also by reducing waste and recycling (Delta Airlines, 2014).
3. Customers'

Swot Analysis Of Delta Air Lines
In 2012, Delta Air Lines had emerged like the phoenix, from the ashes of a 2008, Chapter 11
bankruptcy to become the second largest airline worldwide. Through its network of operations,
Delta provides air transport both domestically and internationally for cargo, mail, and passengers. In
the past, Delta successfully utilized mergers and acquisitions to increase its market share and grow
its existing service base. Since 2012, Delta has been aggressively seeking out new opportunities for
further growth in a volatile market with high price elasticity and low brand loyalty. The 2008 merger
with Northwest Airlines left Delta with higher long–term debt, making Delta vulnerable limited debt
assumption required for future growth.
Two rather simple ... Show more content on Helpwriting.net ...
Delta can utilize these current benefits to emerge as a lower–cost option through its increased
buying power and lower overhead costs, allowing Delta to gain higher margins while maintaining
competitive pricing with its main two competitors, American Airlines and United Airlines.
Additionally, the efficiency of the reduced fuel and operations cost structure enables Delta to set its
pricing lower than that of its competitors, which, in the end, will capture much of its competitor's
market share including that of its mid–line competitor US Airways. The increased buying power for
fuel contracts will give Delta a competitive advantage should we see another spike in crude oil due
to conflicts in the Middle East. Delta must also compete with the value pricing of its lower–end,
economy competitors Southwest and Jet Blue. Southwest Airlines stands out in the pack and boasts,
according to a customer satisfaction index, the highest customer satisfaction rating in the industry at
81% in 2011.
Finding of Fact 2
Delta is forced to compete with low–cost carriers.
As the old adage goes, "if you can't beat them, join them". Delta's current business model makes it
incredibly difficult to compete with low–cost airline carriers. The acquisition of Southwest would
not center on product differentiation but rather as "the product" or commodity when compared to
Delta's competitors. Delta has long proved that it is incapable of merging with or sustaining a low–
cost airline. The

Quickscan Klm
Introduction 4
1. The internal analysis 5
1.1 Historical overview 5
1.2 Mission, vision, goals and strategy 5
1.3 Structure 6
1.3.1 Corporate Governance and management control systems 6
1.3.2 Leadership 6
1.3.3 Culture 7
1.3.4 Structural configuration 7
2. The external analysis 8
2.1 Current situation 8
2.1.1 SWOT analysis 8
2.1.2 BCG matrix 9
2.2 In relation to the competition 9
2.2.1 Porter's Five Forces Model 9
2.2.2 Benchmark 10
2.3 The company's image 10
2.3.1 Quality of services and products 10
2.3.2 Image as employer 10
Sources 11 ... Show more content on Helpwriting.net ...
1.2 Mission, vision, goals and strategy
Mission
KLM, Air France and Martinair Cargo are operating as one company; AF–KLM Cargo. In 2005 the
Cargo section became part of KLM, because of this AF–KLM Cargo company became the world's
biggest non–integrator operator, with total revenues of 2.9 billion Euros. In December 2008 KLM
Group became a sole shareholder of Martinair Holland NV and so extended their plane capacity.
"AF–KLM Cargo & Martinair Cargo offers a wide range of a air with transport services in the
market, providing seamless connections throughout the world with more than 350 destinations"

(AF–KLM Cargo, 2011).
Vision
The services that AF–KLM Cargo offers is close cooperation with their customers, also taking into
account their transportation needs in the entire logistic process. Being a customer–driven company,
they have established a presence throughout the world. With more than 150 offices worldwide there
is always a motivated team with local expertise nearby. Their professional staff is dedicated to
deliver the values of the company, like; responsiveness, commitment, professional capabilities and
drive to perform is included in their values.
Goals
"The company is dedicated to giving the customers access to the world by expanding and improving
the worldwide network, fleet and capacity. Reliability and quality are crucial in our market. The key
to success

Delta Air Lines Historical Background
Historical Background
Delta Air Lines first started as an "aerial crop dusting" or "pesticide spray service," also known as
the "Huff Daland Dusters" in 1924. In 1928, the company name was changed to Delta Air Lines and
was now recognized as one of the largest airline services in the world ("About Delta," 2016; "Delta
Airlines," 2016). In fact, it is ranked as the third biggest airline in the US and it is an exceptional
U.S service that offers flight to African states. In 2000, the company joined the "SkyTeam Alliance
that included other airlines, such as the Air France, Korean Air and Mexicana Airlines ("Delta
Airlines," 2016).
Products and Services
The products and services of the company comprise of air transportation, cargo, "route networks,"

Executive Of Air France And Klm
Strategies and Forces
According to the KLM's official website (2015) says that the Air France and KLM group became to
the largest airline group in Europe Since they merged in May 2004. And their tenet is 'one group,
two airlines, three businesses.' Each member has own trade brand name and individual identity and
the three core businesses are: Cargo and Engineering & Maintenance, Passenger Business. In 2014,
the chairman of Air France and KLM group– Alexandre de Juniac has announced a branding new
and ambitious strategic plan named– Perform 2020 (report, 2014). Juniac (2014) has pointed out
three major components of the new strategy. Initially, he group wants to improve the operational
performance and reduce the costs in order to gain more ... Show more content on Helpwriting.net ...
Hence, the threat of substitutes and rivalry among the existing competitors would be the major
forces that shaped the part of competitiveness of Perform 2020 Plan. First of all, as Porter (2008)
defined that 'substitute performs the same or similar function as an industry's product or service by a
different means. For instance, one of the substitutes for the European airline industry would be the
Eurostar Railway. For example, a passenger who wants to travel to Paris by 23rd –November–2015
the cheapest ticket he/she could purchase will be from the Eurostar (standard class) and it only costs
146 pounds from start. And the starting price for Air France (economy class) will be 261 pounds.
Meanwhile, KLM (economy class) starts from 250 pounds. On the other hand, the timing for
airlines does not have many advantages as well. Eurostar needs about 2 hours and16 minutes, Air
France costs almost 1hour and 25 minutes and KLM needs about the same duration with Air France
as if it is directly flight to Paris and if there is a flight transferring the duration could be 3 hours and
50 minutes mostly as their official websites showing. However, Porter (2008) discussed that the
substitutes are easy to overlook because they may appear to be different

The International Civil Aviation Organization
1. Introduction A conference was initiated by the US President Franklin D. Roosevelt in 1944, in
which all the allied powers as well as some neutral governments convened at Chicago to discuss the
future of civil aviation. The expectations from this conference, which came to be known as the
Chicago Convention, were high even though the timing of the convention wasn't perfect. The
Chicago Convention proposed the formation of the International Civil Aviation Organisation
(ICAO), which later became a part of the UN in 1947. The ICAO contains universal rules covering
airspace sovereignty, aircraft registration and airworthiness, and global Standards and
Recommended Practices (SARPs) for technical and safety harmonization records of the national ...
Show more content on Helpwriting.net ...
Fifty–four countries attended the Chicago conference and although it did not quite achieve all of its
goals, it did provide the groundwork for the founding of the ICAO in 1947. The Soviet Union was
invited to the conference but did not attend. Many of the countries which the Allies were at war –
Germany, Japan, Austria, Hungary, Romania, Bulgaria, Italy and Finland – were not invited and
were not represented but it was the absence of the USSR which was mainly felt as the USSR
represented the largest land territory of the world and were expected to play an important role in
after–war arrangements. This negative attitude of the USSR was perhaps a sign of the "cold–war"
mistrust and isolation and that the secretive USSR was not ready to open its air space to
international cooperation. The official reason given for the non–participation though was that among
the nations taking part in the conference, there were some countries like Switzerland, Spain, and
Portugal which for a number of years have carried on a hostile policy towards the Soviet Union. 3.
Outcomes of the Convention The atmosphere of the conference was one of uncertainty and some
anxiety, which was felt by all delegations towards the attempts of the US to impose its

United Airlines
Selection of and Justification for Alternatives
Competition
There is no doubt the advent of readily–obtainable pricing and availability for airline travel via the
internet has changed competition drastically. Not only are customers able to search and select flight
times and destinations from each individual airline's own website, but they now also have the ability
to compare everything regarding the flights from plane types, durations, layovers, connecting
flights, additional fees and fares on independent travel booking sites such as Travelocity and
Expedia; with multiple carriers listed side by side. For this reason, United Airlines has no choice but
to implement a strategy involving their marketing which creates a positive view of the ... Show
United had one of the most prosperous times once the employee–ownership settlement was reached.
This proved that employees having a stake in the business tend to work harder and increases the
customer satisfaction ratings in turn. Although the economic downfall and 9/11 completely shattered
the airline industry, the downfall of United's ESOP was because management never enacted an
ownership culture. United's membership within the SkyTeam does afford benefits above those
enjoyed by just the customers. SkyTeam has the capability for pilots and mechanics from multiple
airlines to train and learn from within and upkeep of the fleets are shared. Instead of bearing the
entire cost for these advantages, they are distributed amongst the complementary strategic alliance
(Hitt, Ireland & Hoskissin, 2011).
General Industry Challenges United has the ability to offset the peaks and valleys of fuel costs by
hedging the costs. Additionally, they are able to make use of their SkyTeam alliances to form a
major buyer conglomerate, which will allow even stronger negotiation abilities. Furthermore, by
keeping strong relationships with both Boeing and Airbus, they will realize lower purchase prices
and greater returns on investments when selling aging aircraft. By fostering share agreements with
other airlines, United will gain lower usage costs for airport slots, and

What Are The Similarities Between Garuda Indonesia And...
In this high mobility era, plane became indispensable part of people life especially for those who
like or need to travel. Plane is the most efficient transportation particularly for traveling across
islands, province and country. There are two kinds of plane services, which is low–cost carrier and
full services. Commonly, low–cost carrier is chosen because of the fare is cheaper, but some people
priority services rather than price. In Indonesia, there are two airlines providing full services,
Garuda Indonesia and Batik Air (JPPN, 2015). There is argue in which one is the best full services
airlines between Garuda Indonesia and Batik Air. Moreover, both airlines have some similarities as
well as contraries. Garuda Indonesia and Batik Air is totally opposite in several keys. Obvious
differences are ... Show more content on Helpwriting.net ...
The fare of each airline is also counted as integrated part of the qualitative measurement to make it
more objective and accurate. According to Nurfitriyani (2016), for on–time performance which is
reflected by on–time of take off, Batik Air overcome Garuda Indonesia with 91.21 percent or 23,366
of 24,617 flights scheduled, while Garuda only 85.82 percent or 77,955 of 90,832 flights scheduled.
This is also given Batik Air award by Transportation Ministry as the most on–time airline in
Indonesia, while Garuda only in third place. Most of the delayed factor is the plane is not ready yet
when take off time comes. However, according to Nusaresearch (2013), Garuda Indonesia is the
most satisfaction and reliable airline for higher monthly expenditure passengers. Time by time, the
dominance of Garuda Indonesia still remain in some area but already overcame by Batik Air in other
area as well. Therefore, Batik Air is extremely tough competitor for Garuda Indonesia particularly in
domestic

Mitigated Speech
Mitigated speech is a communication that is indirect. Malcolm Gladwell in the book Outliers
defines mitigated speech as "any attempt to downplay or sugarcoat the meaning of what is being
said" (194). People who come across as too harsh or forceful communicate more directly to people
who prefer communicating through a mitigated speech. One mitigates when they feel ashamed or
embarrassed or when they are speaking to a higher authority. Even though mitigation is a good way
to show respect and courtesy for others, it can be an obstacle in one's life. Three obstacles that
prevent an individual from becoming successful when having a mitigating speech are not being able
to be direct, not being able to express ones opinion, and not being able to ... Show more content on
Helpwriting.net ...
In the Korean culture children are thought to respect their elders and not to disobey. Children said
that they needed to eat everything on their plate and prioritized the expectations from their parents
and their teachers"(32). When the children were asked how they felt about the lunch they were
being fed they responded, "I have to eat seafood, which I don't like. I am not saying it is not
delicious. We have to eat everything"(32). Children are not given the choice to eat what they desire,
instead the parents and teacher decide what and how much they eat. Children should be able to
make their own decisions it helps them feel more independent. In the case of the Korean culture
children will grow up thinking they need to always obey what they elders tell them even if it not
what they believe. They will not be able to express their opinions as if they didn't matter. Making
children feel like their opinions don't matter can lead into phycological programs. Lastly one must
understand the disadvantages of expressing a mitigated speech in order to communicate clearly with
others. Back to Outliers David Greenberg an outsider from Delta Air Lines, was brought to Korean
Air to run their flight operations. Greenberg decided everyone in the Korean Air should learn
English. He says, "Everyone had the same opportunity, and those who found the language issue
challenging were allowed to out and study

Delta Air Lines, Inc.
Organization with a purpose has for long constituted the bedrock of a thriving society. Though,
different organizations often has different vision and values that is attached to them, but the nature
of their vision often guide the character of their values or culture. Many organization would
repeatedly develop a well–defined vision but lack the discipline that will yield a worthy
performance towards accomplishing an established vision. The organization of choice for this paper
is Delta Air Lines, Inc. Delta Air Lines serves as one of the major airlines across the globe that has
re–defined the air transportation system. Delta Air Lines was initially created as Huff Daland
Dusters Inc. on May 30, 1924 in Macon, Georgia, which was an aerial ... Show more content on
Helpwriting.net ...
He has also helped the company boost revenue cut back debt and injected a new approach to
manage cost control to ensure the stability and progress of Delta Air Lines. He has also help initiate
various partnerships with top Airlines such as Air France–KLM and Alitalia in order to further
strengthening the service reach of Deal Air Lines. Next is Ed Bastian. Ed is the President and a
member of the company 's board of directors. He works on strengthening Delta 's financial
foundation through revenue growth, strategic concept and the company 's global network. His tasks
also include overseeing ancillary businesses such as Delta Cargo and Delta private jets.
Glen Hauenstein is the Network Planning & Revenue Management. He has joined the company
since August 2005. Glen has seen the emergence of the airline from domestic service to
International service while its revenue continues to climb higher. Theresa Wise is Senior Vice
President and Chief Information Officer for Delta Air Lines. Her leadership saw Delta merged its
technology systems with that of Northwest in what is now known to be the blueprint of airlines
mergers. Her contribution to Delta 's information technology development has played prominent
role to boost its customer service relations. Paul Jacobson is executive Vice President and Chief
Financial Officer in–charge of Delta 's global finance organization. He is a major player in the
unique strategic

Delta Airlines : A Powerful Global Company
With over eight hundred aircrafts, over one hundred seventy million customers each year, and
flights to over fifty–seven countries, Delta Airlines has proven to be a large and powerful global
company. Delta Airlines began in 1924 as Huff Daland Dusters, which was a crop–dusting and mail
service operation and the first commercial agricultural flying company in existence. C.E. Woolman
purchased Huff Daland Dusters in 1928 and changed the name to Delta Air Service. The company
then had its first passenger flight the following year, which carried five passengers and one pilot.
After four years of suspension of passenger flights, they resumed in 1934 and renamed the company
once again to Delta Airlines. Delta started building their reputation as a socially conscious company
when they took part in the war effort in 1942, by modifying their aircraft and training army pilots
and mechanics. Delta has portrayed themselves to be a socially responsible company. Fortune
Magazine agreed when they made them number thirty–nine on the Top 50 World's Most Admired
Companies of 2015. It is important for all companies to be aware of their corporate social
responsibility, not only to have a good image but also to positively impact their community. This
means that they must go beyond what is required of them by law, regulations, or protection groups.
Delta states that they are dedicated to corporate social responsibility by community involvement,
and employee pride and equality. Community

Airline Industry Analysis Paper
Airline industry analysis
The airline industry is a typical capital–intensive, technology–intensive, experience–intensive and
labor–intensive with a high–value industry, due to the characteristic of high additional value and the
huge industrial linkage effect, it prompts every country all over the world support its airline industry
to reach sustainability.(Lei, 2014)
The biggest airplane manufacturer company in America, Boeing Company current market
outlook(2016–2035) predicts that in the next twenty years the GDP growth rate will up to
approximately 2.9%, the Revenue Passenger–Kilometers(RPKs) will up to 4.8%, and Freight
Tonne–Kilometers (FTKs) will grow faster than the others two that will up to 5.9%, the Airbus
company global market forecast ... Show more content on Helpwriting.net ...
But under the alliance, it may erode companies profit (Tang &Tseng, 2010). Some scholars have
argued against participating in the strategic alliance because it might bring the negative impact, hold
that opinions, for instance, it is beneficial for airlines to ally with others companies, but it will harm
for customer because they couldn't use the facilities in airplane which is not enroll in the
membership of airline alliance. (Kuzminykh and Zufan.2014)
Parkhe(1993) also believes that once join the alliance may lead to the airline companies become
instability, poor performance, and premature dissolution, furthermore, strategic alliance will also
bring about a high financial cost that it could lead to a bankrupt to the airline companies. (Morrish&
Hamilton,

Air France Financial Analysis
Introduction to Finance
Air France – KLM Financial Analysis.
Before reading I chose Air France as a company to analyze it financially–speaking. But, as my
major is in economy in ENPC, I will also include strategic information in this report. I based the
financial accounting on the data provided by Yahoo! Finance, which are the three statements, back
to March 31, 2007 for the oldest report base. I also reviewed some of other companies in the same
business line, especially for main indicators (EBIT, ROC, ROA, P/E...). It will be mentioned when
done so.
1. Introduction Air France–KLM is one of the major airline companies, and results of the merge of
Air France and KLM in 2005. As for any ... Show more content on Helpwriting.net ...
We can expect better |
| | | |afterwards. |
|3.Fin. Structure |Debt Ratio |0.85 |Pretty good, valuable assets |
| |Debt–to–Equity |171.1% |Seems bad, but normal for business line, |
| |Total Liabilities/Total Assets |77.6% |(high needs). |
|4. Asset Mgmt |Inventory Turnover |34.2% |Good. Shows previous good management. |
| |Total Assets Turnover |0.9 | |
|5. Various |EBITDA Margin |6.17% |Acceptable. |
| |Return On Assets |–0.29% |Compared to 2007 years, low, but in this |
| |Return On

Delta Airlines : A Commercial Airline Company
Running head: DELTAAIRLINES
Delta Airlines
Makenzie Durgin
Embry–Riddle Aeronautical University
Delta Airlines Abstract Delta Airlines is a commercial airline company that has been around since
1924. They fly to many destinations all over the world. Their fleet of airplanes consists of 822
airplanes. Delta Airlines is currently headquartered out of Atlanta, Georgia. Getting from point A to
point B with Delta would be easy and plausible with their ability to service over 325 travel
destinations all over the world. They are even able to broaden their horizon with their seven airline
partners making it easier for their clients to get where they want to go around the world. Delta has
top of the line pilots with stringent requirements ensuring their pilots have the ability to safely and
accurately fly from point A to point B.
Delta Airlines
Delta airlines originated in 1924. Delta has over 325 destinations worldwide that span from North
America to Asia and Europe. The Delta airlines fleet consists of 822 airplanes and they also have
seven airline partners so they are able to broaden their horizon for destinations. Of the 822 Delta
airplanes, 642 are owned and 180 are leased. The average age of each of the airplanes is 17 years.
Delta has a wide variety of different models holding 19 different makes and models. "The airline
along with its subsidiaries and regional affiliates operate over 5,400 flights daily and serve an
extensive domestic and

Airfrance Klm Merger Case
1. Introduction In 2004 Europe's largest airline group was formed after the European Commission
had approved a merger between French Air France and Dutch KLM. A merger of this dimension
certainly has major influences on the economy. This paper will give an insight on the incidents of
this instance, the economic consequences and it will deal with the question whether the European
Commission's decision was reasonable. First of all the two firms will be introduced and an overview
about the merger will be provided. After that some basic economic concepts will be explained,
followed by a merger's consequences on the economy. The next part will then deal with the
European Commission, in particular their investigation of the situation and its ... Show more content
on Helpwriting.net ...
The reasoning is, that in a perfectly competitive market a large number of sellers offer
"homogeneous or undifferentiated products" (Perloff, p.220), thus the demand for these products or
services is perfectly elastic as the consumer can easily substitute one firm's for another.
Consequently, each firm can sell its product or service at the market price but as soon as a firm
raises the price, its customers would wander off to another supplier. In the supply and demand
model an increase in prices can usually also be achieved by reducing production and therefore
supply (Perloff, p.27). In a perfectly competitive market, however, there are no barriers to entry,
which means that new firms could enter the market to satisfy the excess demand, thereby keeping
the market price unchanged (Perloff, p.242). These conditions make the producer side a "price–
taker", which is the definition of a competitive market (Perloff, p.220), and certainly benefit the
consumers, thus welfare indeed is maximized in a competitive market. 3.1 The Welfare Concept
When a market lacks competition the consumer suffers. The most extreme scenario of lacking
competition is that of a monopoly. In a monopoly there are no substitutes to the single supplier's
products or services, so the consumer cannot choose between different sellers and simply has to
accept the price that is asked. Figure 1 below shows the welfare effects of a monopoly. In a
competitive market a "firm's [...] supply curve is its marginal cost

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