2015 Global Recruiting Trends | Webcast

2015 Global Recruiting Trends

LinkedIn’s findings are based on the largest survey of talent acquisition leaders in the world 4,125 recruiting leaders 31 countries 14 industries #hiretowin 4 years

4 recruiting trends to build into your 2015 plan Based on LinkedIn’s Global Recruiting Trends survey 1 Prepare for hiring growth and investment in 2015 2 Career-centered online media are top sources of quality hires 3 Employer brand considered important but resourcing lags 4 Improved candidate and job matching expected to reshape recruiting #hiretowin

4 recruiting trends to build into your 2015 plan 1 Prepare for hiring growth and investment in 2015 2 Career-centered online media are top sources of quality hires 3 Employer brand considered important but resourcing lags 4 Improved candidate and job matching expected to reshape recruiting #hiretowin Based on LinkedIn’s Global Recruiting Trends survey

Talent acquisition set to intensify in 2015 Percent of recruiting leaders projecting an increase in next 12 months Hiring Volume Recruiting Budget 75 50 25 0 2011 2012 2013 2014 #hiretowin

Most regions are optimistic about hiring volume Percent of recruiting leaders projecting hiring increase in 2015 North America Europe Asia Brazil 80 70 60 50 40 30 2011 2012 2013 2014 #hiretowin

North American and Asian CXO’s are most optimistic Percent of CXOs projecting increase in overall staffing levels 57% 51% 46% 55% North America Asia Brazil Europe 30.00% 50.00% 70.00% #hiretowin

The global economy is expected to pick up speed … strengthening to 3.4 and 3.5 percent in 2015 and 2016, respectively. World Bank Global Economic Prospects, June 2014 #hiretowin

Prepare to compete for talent in 2015 Next steps for your strategic planning 1. Inform your executives about increasing competition for top talent 2. Use data to quantify talent pools and supply-demand #hiretowin

64% Of global talent leaders believe they’re not doing a great job tracking ROI on sources of hire #intalent

Quality is the most valuable hiring metric % ranking as top metric for tracking recruiting team performance 18% 25% 44% 0% 10% 20% 30% 40% 50% Quality of hire Time to fill Hiring manager satisfaction #hiretowin

‘Career-centric’ online media are core sources Quantity of hires: top sources Quality of hires: top sources Referral programs College recruiting Internet job boards Company career website CRM system Diversity recruiting programs General career fairs General social media Internal hires Internet resume databases Print/trade journals Other RPO’s, contingency & staffing agencies Social professional networks ATS/internal candidate database 50% 40% 30% 20% 10% 0% 0% 10% 20% 30% 40% 50% 60% 70% 80% #hiretowin

Professional networks grow over 4 years to become a top source of quality hires Percent ranking each source of hire in top 4 for ‘quality hires’ Job boards Social professional networks RPO's/Staffing Employee referrals 45 40 35 30 25 20 2011 2012 2013 2014 #hiretowin

LinkedIn’s talent ecosystem continues to scale 700 600 500 400 300 200 100 0 350 300 250 200 150 100 50 0 Q2 2011 Q2 2012 Q2 2013 Q2 2014 Average open jobs (000s) LinkedIn Members (millions) Jobs Members #hiretowin

Get value from your online sources in 2015 Next steps for your strategic planning 1. Focus on ‘career-centric’ online sources rather than broad-appeal sources 2. Measure ROI across sources of hires to inform your investment strategy 3. Define quality hires for your company (i.e. top performers, retention, hiring manager satisfaction) 4. Structure and train your team for both outbound sourcing and inbound job application management #hiretowin

4 recruiting trends to build into your 2015 plan 1 Prepare for growth and investment in 2015 2 Career-centered online media are top sources of quality hires 3 Employer brand considered important but resourcing lags 4 Improved candidate and job matching expected to reshape recruiting #hiretowin Based on LinkedIn’s Global Recruiting Trends survey

Biggest obstacles to landing talent in 2015 will be competition & compensation 50% 45% 40% 35% 30% 25% 20% 2012 2013 2014 Competition Compensation Lack of interest in our employer brand Location % global companies #hiretowin

Companies value employer brand and their actions are catching up Percent of recruiters saying that ‘employer brand’ … 100 75 50 25 0 has significant impact on hiring is a top priority has enough resources is measured 43% 36% 75% 56% #hiretowin

Top 4 channels for promoting employer brand % ranking channel as most effective in promoting employer brand 90% 80% 70% 60% 50% 40% 30% 2012 2013 2014 Company website Online professional networks (e.g., LinkedIn) Friends/family, word of mouth Social media (e.g., Facebook, Twitter) #hiretowin

76% of job applicants viewed an employee’s LinkedIn profile in the last 6 months #intalent

Boosting employer brand investment in 2015 Next steps for your strategic planning 1. Benchmark your employer brand budget against other HR investments — is employer brand funded in line with priorities? 2. Craft tailored messages for different talent pools, both 1:1 and 1:many 3. Leverage your employees as ambassadors; their profiles are another brand touch point 4. Partner with marketing to create content that will keep you top of mind with professionals #hiretowin

75% of the talent pool is passive yet only 61% of companies recruit passive candidates #hiretowin 75% Passive candidates 61% Companies recruiting passive candidates

Different countries see a different future Top ‘up-and-coming’ recruiting trend for selected geographies Belgium Remote workforce options Germany, Italy, Netherlands Recruiting becoming more like marketing Australia, India, South Africa Improved candidate & job matching USA, Canada, Mexico & Brazil Improved candidate & job matching China Using “big data” to predict future talent needs #hiretowin

Matching candidates to jobs has global appeal Improved candidate and job matching Improved candidate and job matching Improved candidate and job matching Recruiting becoming more like marketing Recruiting becoming more like marketing Improved candidate and job matching Improved candidate and job matching Improved candidate and job matching Improved candidate and job matching Using "big data" for predicting future talent needs Recruiting becoming more like marketing Recruiting becoming more like marketing Recruiting becoming more like marketing Improved candidate and job matching Using "big data" for predicting future talent needs Using in-house marketing to advertise our employee experience Recruiting becoming more like marketing Focusing on referrals as a primary source of talent Using "big data" for predicting future talent needs Improved candidate and job matching Defining and measuring the quality of our hires Defining and measuring the quality of our hires Proving ROI for our recruiting tools Defining and measuring the quality of our hires Improved candidate and job matching Proving ROI for our recruiting tools Defining and measuring the quality of our hires Proving ROI for our recruiting tools Proving ROI for our recruiting tools Recruiting becoming more like marketing Upcoming Trend #1 Upcoming Trend #2 Upcoming Trend #3 USA UK Nordics Germany France Spain Australia India Brazil China #hiretowin

Matching candidates to jobs has global appeal Improved candidate and job matching Improved candidate and job matching Improved candidate and job matching Recruiting becoming more like marketing Recruiting becoming more like marketing Improved candidate and job matching Improved candidate and job matching Improved candidate and job matching Improved candidate and job matching Using "big data" for predicting future talent needs Recruiting becoming more like marketing Recruiting becoming more like marketing Recruiting becoming more like marketing Improved candidate and job matching Using "big data" for predicting future talent needs Using in-house marketing to advertise our employee experience Recruiting becoming more like marketing Focusing on referrals as a primary source of talent Using "big data" for predicting future talent needs Improved candidate and job matching Defining and measuring the quality of our hires Defining and measuring the quality of our hires Proving ROI for our recruiting tools Defining and measuring the quality of our hires Improved candidate and job matching Proving ROI for our recruiting tools Defining and measuring the quality of our hires Proving ROI for our recruiting tools Proving ROI for our recruiting tools Recruiting becoming more like marketing Upcoming Trend #1 Upcoming Trend #2 Upcoming Trend #3 USA UK Nordics Germany France Spain Australia India Brazil China #1 Improved candidate and job matching #hiretowin

Better candidate & job matching with LinkedIn: 2015 Fit-based search in LinkedIn Recruiter Economic Graph Data Recruiter Search Fit-based search Fit-based search Prioritizes candidates based on: 1. Similarities to your employees 2. Behavioral interest in your company #hiretowin

Plan for the future: better job & candidate matching Next steps for your strategic planning 1. Optimize your job posts using industry-standard keywords for efficient matching 2. Identify attributes in your quality employees so you know which quality hires to go after #hiretowin

4 trends to build into your 2015 plan Based on LinkedIn’s 2015 Global Recruiting Trends survey 1 Prepare for growth and investment in 2015 2 Career-centered online media are top sources of quality hires 3 Employer brand considered important but resourcing lags 4 Improved candidate and job matching expected to reshape recruiting #hiretowin

Newly Released: 2015 Global Recruiting Trends 4th Annual report based on the largest survey of recruiting leaders in the world http://lnkd.in/2015recruitingtrends