Joshua Kaan, Customer Education Consultant, LinkedIn Tatjana Andreano, Sr Customer Success Consultant, LinkedIn Finding the same prospects as everyone else? Feel like you're only swimming in one corner of a vast pool of talent? In this session you will learn how to leverage Search Insights and data driven recruiting to discover a larger talent pool. Having trouble in your student, diversity, and engineer recruiting initiatives? In this session we'll help you find this niche talent in LinkedIn Recruiter to up your search game. Check out the best of Talent Connect: http://bit.ly/1MBqz6m

1. PLEASE LOG INTO LINKEDIN.COM
Up Your LinkedIn Recruiter Search Capabilities

2. Joshua Kaan
Customer Education Consultant
LinkedIn
Up Your LinkedIn Recruiter
Search Capabilities
Tatjana C. Andreano
Senior Customer Success Consultant
LinkedIn

3. Agenda
• LinkedIn Members
• Student Search
• Software Engineer Search
• Diversity Search
• Q&A

4. Members
380M
Members per second
>2 New
Traffic to LinkedIn
from mobile devices
52%
Growing global network

5. Student Search

6. There are over 39 million students and recent college graduates on LinkedIn.
They are LinkedIn's fastest-growing demographic.
Source: LinkedIn Talent Pool Report June 2015

7. Source: LinkedIn Talent Pool Report June 2015

8. Student Search Example
Source: http://booleanblackbelt.com/2011/08/how-
to-find-and-identify-active-job-seekers-on-linkedin
(Student OR intern) (seeking OR seeker OR "looking for" OR "in search of" OR "open
to" OR "new job" OR "actively pursuing" OR "actively looking" OR "actively seeking"
OR "pursuing new" OR "searching for" OR "new opportunity" OR "new opportunities"
OR "available for")

9. Let’s Go Live

10. Software Engineer Search

11. US software engineers represent an active and growing
population on LinkedIn
2.1 Million
US Software Engineers on LinkedIn
200K
New Software Engineers
added as members in 2014
72%
Of US Software Engineers on
Linked are male
28%
Of US Software Engineers on
LinkedIn are female
96% 51%
Access LinkedIn via desktop Access LinkedIn via mobile
Source: LinkedIn Talent Pool Report June 2015

12. Uncover “hidden gems” where there is less demand
For better results, target
areas with higher supply
and lower demand
Source: LinkedIn Talent Pool Report June 2015

13. Search Query Volunteers Please
Come up to the Stage
1
For Women in Software Engineering Search Demo, Source:
https://www.linkedin.com/pulse/diversity-sourcing-women-engineering-glen-cathey

14. Q&A

15. Appendix

16. How to Target Veterans on LinkedIn

17. There are over 1.9 million Military Candidates on LinkedIn
Source: LinkedIn Member Data as of April 2015
1.9M+
84%
36.6
Military Candidates
84% Male and 16% Female
Average Age
Top Private Sector Industries
• Defense & Space
• Information Technology
• Higher Education
• Hospital & Healthcare
• Financial Services
Top Metro Areas
• Washington, DC
• Norfolk, VA
• San Diego, CA
• Seattle, WA
• New York, NY

18. DC, Norfolk, San Diego, and Seattle are
“hidden gem” markets with untapped military talent
18

19. Set Custom Filters Aligned to your Diversity Initiatives
 Create custom filters based on Past
Company, Present Company,
Schools, and Groups
 Save your search with custom filters
to a project.

20. The complete supply and demand map shows
all regions with military talent
Washington, DC 119K
Norfolk, VA 58K
San Diego, CA 53K
Seattle, WA 48K
New York, NY 46K
Los Angeles, CA 44K
Dallas, TX 37K
San Antonio, TX 35K
Atlanta, GA 35K
San Francisco, CA 28K
Top Regions
In the coming years, major drawdowns will be seen at the following bases:
Fort Benning, GA
Fort Bliss, TX
Fort Bragg, NC
Fort Campbell, KY
Fort Carson, CO
Fort Drum, NY
Fort Hood, TX
Fort Stewart, GA
J.B. Lewis-McChord, WA

21. Schools and Organizations
U.S. Air Force Academy
U.S. Coast Guard Academy
U.S. Merchant Marine Academy
U.S. Military Academy
U.S. Naval Academy
Uniformed Services University of the Health Services
Georgia Military College
Marion Military Institute
New Mexico Military Institute
Valley Forge Military Institute
Wentworth Military College
Air Command and Staff College
Air Force Institute of Technology
Community College of the Air Force
Defense Language Institute
Marine Corps University
National Defense University
National War College
Naval Postgraduate School
Naval War College
Virginia Military Institute
Schools Attended:
 U.S. Army
 U.S. Air Force
 U.S. Coast Guard
 U.S. Marine Corps
 U.S. Navy
 U.S. Army Reserve
 U.S. Navy Reserve
 U.S. Air Force Reserve
 Army National Guard
Organizations Employed By:

22. Business roles and similar Officer rank
Veterans on LinkedIn 22
Corporate Officer Rank Typical Role Typical Years
Experience
CEO General (Navy Admiral), O-
7 thru O-10
Responsible for thousands of people, $$
billions in equipment, strategic decisions
22+ years
Vice President Colonel, (Navy Captain), O-
6
Commands thousands of people with
significant impact on strategy and mission
20+ years
Senior Manager Lt Col (Navy Commander),
O-5
Commands hundreds of troops and holds
senior policy job
16-22 years (avg
age: 40s)
Middle Manager Majors and Captains, O-3
and O-4
May command hundreds in combat, or run
staff operations
4-16 years
(avg age: 30s)
Junior employees 1st Lieutenant (Navy, LT
Junior Grade) O-2
Knowledge of operations, may command
platoons
2-5 years
(avg age: 20s)
Entry level 2nd Lieutenant (Navy
Ensign), O-1
First years of service, may lead teams of
enlisted members
0-2 years
(avg age: 20s)

23. Business roles and similar Enlisted rank
Corporate Enlisted Rank Typical Role Typical Years
Experience
Senior Manager E-7 through E-9 (Senior
NCO)
Commands hundreds of troops with
significant impact on policy and mission.
Plans, directs, coordinates work activities.
16-30 years (avg
age: 40s)
Middle Manager E-6 (Junior NCO) Significant operational experience, lead
enlisted troops
10-16 years
(avg age: 30s)
Junior / Middle
Management
E-4/ E-5 (Junior NCO) First line supervisor for junior enlisted
members
4-10 years (avg age
20s to early 30s)
Junior Employees E-2 to E-4 Knowledgeable on how things
operate but still gaining work
experience.
2-4 years
(late teens to early
20s)

24. Common Military Job Titles
Commanding Officer: Significant responsibilities as the Officer-in-charge of a unit, with
ultimate decision-making authority and responsibility.
Command Master Chief: A senior Non-commissioned officer in charge of a specific function,
supporting those in a command position.
Platoon Leader: A young (in rank) commanding officer, responsibility for managing a large
group of subordinates (up to 50 people) towards a common mission and with millions of dollars
of equipment.
Staff Officer: Director of managing a functional area for a supervisor
Executive Officer: Senior role, supporting the commander in the Navy or Marine Corps.
Second in command at the squadron or battalion level, or of a ship. In the Army, this is a staff
level position, and in the Air Force, this is a junior staff administrative assistant position.
Executive Assistant / Aide-de-Camp: Staff, administrative duties and confidential assistant
who often travels with and supports the commander.

25. Diversity Search Tools

26. Women
Women's Wear Daily
Women 2.0
Woman 2 Woman Business
women-in-business.net
An Empowered Woman
WomanLink
Disabled
 Professionals with Disabilities
 Disabled American Veterans
 Disability Advocates
 Association of Disabled Professionals UK
 Disabled Staff Professionals South Africa
 Disabled Professional
 Disabled Professionals Japan
 UK Disabled Professionals Seeking Employment
LGBT
 NetworkingLGBT
 LGBT Nederland
 LGBT Social Network
 New York LGBT Professional Network
 Danish LGBT Business Network
 Europe- LGBT Professional
African Americans
 African American Leadership Program
 African American Female Leaders
 African American Business Leaders
 African American Student Alumni Association
 African American Mentoring Network
Diversity Groups

27. Asian
China Job Openings, Career and Opportunities
Chinese Overseas Scholars Association
China HR Network
China Marketing Network
China Lawyer Network
China Banking & Finance Club
China Private Equity & Venture Capital Forum
China Startup - Entrepreneurs Community
China Information Technology: Networking, Forum and Jobs
China Supply Chain, Procurement and Logistics Network
China Telecom Professional Network
China CFO - Finance, Accounting Professional Network
China Manufacturing & Engineering Professional Network
Chinese Overseas Educated Scholars Association
China Energy Professional Network
Fudan Alumni Association
 Shanghai HR Network 上海人力资源
 Hong Kong HR Network 香港人力资
 Beijing HR Network 北京人力资
 Shenzhen HR Network 深圳人力资源
 Guangzhou HR Network 广州人力资源专业协会
 China Training & Development 培训和发展
 China Compensation & Benefits 中国薪酬职业协会
 China Recruitment & Staffing
 Professionals Network 职业招聘者联盟
 China HR Vendors 中国HR供应商大
 China Headhunter 猎头赢
 China HR Leaders Forum 中国HR领袖论坛
 National Association of Asian American
Professionals
 Korean American Society of Entrepreneurs
 Network #1
 Overseas Chinese Network
 Asian Lounge
Diversity Groups

28. Latin American
Latin America Network
Womenalia- the network for professional Women
Mujer y Empresa
Mujeres Profesionales
Mujeres en Tecnolgia
Mujeres en Carrera
Mujeres Trabajando
Professionals with Disabilities
Discapacidad y empleo
Resp. Social y Trabajo con Discapacitados
Professionals con Discapacidad
Europe
 Spain Business and Professional Services
Network
 Italian Professionals Netherlands
 HR Professionals Netherlands
 HR Professionals Ukraine
 United Kingdom Careers, Networking, Jobs
 Open networking United Kingdom
 Italy Business Professionals Network
 Human Resources Italy
 Java Developers Italy
Diversity Groups

29. Middle Eastern
 Arab Professionals in Finance, Banking, Investments &
Capital Markets
 Arab Entrepreneurs & Investors
 United Arab Emirates Business and Professional
Network
 UAE Professional Networkers Group
 Arab Telecommunication Professionals
 Arab Business Club
 Saudi Arabia NetWork
 Saudi Arabia Networking & Career Opportunities
 Saudi Arabia Business and Professional Network
Indian
 India Leadership Network
 India Jobs Network
 Young Indian Entrepreneurs
 India Software Brief
 India Job Careers & Networking
 Indian Startups
Veterans
 US Military Veterans Network
 US Navy Veterans
 Veteran Job Opportunities
 Army Veterans
 USAF Veterans
 We Hire Heroes
 Military Academies
• West Point
• Naval Academy
• Coast Guard Academy
• Air Force Academy
Diversity Groups

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