4. 1) We have used the same reviews across both our
trailer and poster to create continuity, as this
would draw the most people as it shows it is a
critically acclaimed film.
5. 2) In both the first scene of our trailer and on
our poster we have used a profile shot of our
protagonist. He is wearing a hat and it is a
similar angle as to create continuity across
products. It enables the audience to
immediately create a recognisable link with
him, as to create the most impact in an
emotional connection.
6. 3) The same font for the title of our film has
been used across all three of our products to
create a branded look. This would mean our
film would become recognisable across our
whole promotional package.
7. 4) A similar outfit is used in the poster,
magazine and trailer as it links the two
products together. It also shows he is a
working class character as he wears simple
clothing, and is not ruled by image.
8. 5) The name of our protagonists actor, Adam
Smith, has been branded across all our
products as it creates a sense of
identification, as explained by Blumler and
Katz’s Uses and Gratifications. Julie Roberts
is also mentioned in the trailer and poster,
creating the same identification as she was
previously in “White City” (our AS
production.)
9. 6) We have advertised Cannes Film Festival in
our magazine and trailer as it is one location
in which our film would be distributed, as
well as The Electric Cinema. We had the
opportunity to go to The Electric Cinema to
show our trailer, as the introduction of a
digital screen would enable our film to be
shown in this location.
