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Similar to Rise of Mobile Apps
Similar to Rise of Mobile Apps (20)
Rise of Mobile Apps
- 2. What is an Application?
“A Program Designed for End Users”
“...Causes a Computer to Perform Useful Tasks”
Desktop.
Mobile.
© Liam Thorpe-Young 2013
- 10. Why So Popular?
Developers
Smart Data
Target Audience
Analytics
Simple Design Patterns
Mass Market
...
End Users
Ease of Use
Anywhere Computing
Fun
...
© Liam Thorpe-Young 2013
- 11. Changing Times
A ‘PC’= Mobile
Have a More Personal and Intimate Connection
than any Computer Ever Has.
© Liam Thorpe-Young 2013
- 16. Mobile Platform Market Share 2012
2.7%
18.8%
64.1%
http://www.gartner.com/newsroom/id/2120015
© Liam Thorpe-Young 2013
- 18. App Download Share 2012
0.3%
40%
40%
http://www.research2guidance.com
© Liam Thorpe-Young 2013
- 20. How Do We Use Them?
Micro-Tasking
Locality
‘Bored’
3 Step Rule
App Hopping
© Liam Thorpe-Young 2013
- 24. Where Will It End?http://static5.businessinsider.com
© Liam Thorpe-Young 2013
- 25. Where Will It End?http://www.techoftomorrow.com
© Liam Thorpe-Young 2013