This document outlines a business plan for a coconut water product called CoCo Fresh Drinking Water. It includes details about the product such as ingredients, packaging, and pricing. It then covers marketing segmentation of target customers, a SWOT analysis, and marketing mix strategies. The document also discusses human resource management issues and provides financial projections for sales, costs, profits, and breakeven analysis over the first five years of business.

1. 1

2. “CoCo Fresh Drinking
Water”
2
Our Product Name is…

3. R. Fatima
3
M. Sultana
CEO Director Manager Assistant Manager
Presented by…
Lia B. Gomes

4. What is all about business
Marketing Segmentation
S.W.O.T Analysis
Marketing Mix
HRM Issues
How to Finance our Business
4
Table of
Content

5. Products Idea
▰ Name of the Product: CoCo Fresh Drinking Water
▰ Type of Product: Green Coconut Water
▰ Ingredients: Pure natural green coconut water,
▰ Sugar, mineral salts, vitamins C.
▰ Container: Stylish glass bottle
▰ Container size: 250 ml, 500 ml, 1 Litre
▰ Product Price: 250 ml for Tk. 12
▰ 500 ml for Tk. 18
▰ 1 litre for Tk. 38
▰ Estimated Durability: 12 Months from date of manufactured
▰ Machinery used: Advanced technology imported from
▰ USA, UK and Netherlands.
5

6. What is all about business
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An organization or
Economic system
where goods and
service are exchanged
for one another or for
money …..

7. 7

8. “CoCo drink
Water is life,
treat it life.”
88

9. Marketing Segmentation
Variables Used for
Segmentation:
9

10. Target Customer
Health
Conscious –
32%
Sick
people –
43%
Tourist – 3%
General
people –
22%
10

11. S.W.O.T Analysis
11

12. Our Major Competitor
12

13. 13
Distinct
Competency
Pricing
Strategies
Strategies against
competitors

14. Promotion
Marketing Mix
14
PriceProduct Place

15. HRM Issues
The board of directors will
be responsible for the
recruiting activities.
Recruiting will be done
through written tests
followed by interviews.
15

16. HRM Issues
Yellow
Is the color of gold,
butter and ripe
lemons. In the
spectrum of visible
light, yellow is found
between green and
orange.
Blue
Is the colour of the
clear sky and the deep
sea. It is located
between violet and
green on the optical
spectrum.
Red
Is the color of blood,
and because of this it
has historically been
associated with
sacrifice, danger and
courage.
16

17. Estimating costs
17
Fixed cost = 2,00,00,000 tk
Variable cost = 38 tk
Expected units/sales = 1,00,000

18. Financial Projections
Unit cost = Variable cost +
= 38 +
= 238 tk.
18
Fixed cost
Total Sales Units
2,00,00,000
1,00,000

19. Financial Projections
20% Mark up or profit on sales…
Mark up (profit) price =
=
= 298 tk.(per unit)
19
Unit Cost
1 – Expected Return on sales
238
1- .20

20. Financial Projections
Break Even Points…
Break Even Units =
=
= 76923 Units
20
Fixed Cost
Price – Variable Cost
2,00,00,000
298 – 38

21. Sales Forecasting
The following Table and graph show our
expected sales for the coming five
years:
Finance our Busines
21
0
2000000
4000000
6000000
8000000
10000000
12000000
14000000
16000000
First
Year
Second
Year
Third
Year
Fourth
Year
Fifth
Year
1 Litre bottle
500 ml. bottle
250 ml. Bottle

22. Profit and Loss Projection
Finance our Business
22
For 250 ml.
Item Year 1 Year 2 Year 3 Year 4 Year 5
Total Sales 44440000 49995000 61105000 66660000 69993000
Total Cost -45200000 -48350000 -54650000 -57800000 -59690000
Total
Profit -760000 1645000 6455000 8860000 10303000
Tax 40% — 658000 2582000 3544000 4121200
Net Profit -760000 987000 3873000 5316000 6181800
Total Sales
Year 1
Year 2
Year 3
Year 4
Year 5

23. Profit and Loss Projection
Finance our Business
23
For 500 ml.
Item Year 1 Year 2 Year 3 Year 4 Year 5
Total Sales 75015000 83350000 96686000 108355000 111689000
Total Cost -76700000 -83000000 -93080000 -101900000 -104420000
Total
Profit -1685000 350000 3606000 6455000 7269000
Tax 40% — -140000 -1442400 -2582000 -2907600
Net Profit -1685000 210000 2163600 3873000 4361400
-1.5E+08
-1E+08
-50000000
0
50000000
100000000
150000000
Year 1 Year 2 Year 3 Year 4 Year 5
Total Sales
Total Cost
Total Profit
Tax 40%
Net Profit

24. Profit and Loss Projection
Finance our Business
24
For 1 Litre
Item Year 1 Year 2 Year 3 Year 4 Year 5
Total Sales 54000000 61200000 72000000 86400000 90000000
Total Cost -56600000 -61480000 -68800000 -78560000 -81000000
Total
Profit -2600000 -280000 3200000 7840000 9000000
Tax 40% — — -1280000 -3136000 -3600000
Net Profit -2600000 -280000 1920000 4704000 5400000Total Sales
Year 1
Year 2
Year 3
Year 4
Year 5

25. Want big impact?
USE BIG IMAGE
25
Thank You

26. 26
Any Question?