2. 5/30/13
LLG Marketing Mail - Testimonial from Chang Wen, Co-Founder of Marcella
Lester Chee <lester@nichefirst.com>
Testimonial from Chang Wen, Co-Founder of Marcella
1 message
Lai Chang Wen <changwen@marcella.com.sg>
To: lester@nichefirst.com
Thu, May 30, 2013 at 9:28 AM
In Dec 2012, I was looking for a social media marketing agency to manage Marcella's Facebook Marketing
activities. I could tell that a good number of Marcella's target customers were on Facebook, but my team had
neither the time nor expertise to take advantage of this opportunity. I had meetings with multiple agencies but
was left disappointed with their knowledge and strategies.
In Jan 2013, I met Lester and what he shared about Facebook Strategy, Advertising and Copywriting impressed
me. I tasked him to create and execute a focused marketing strategy that would drive engagement and sales on
Facebook.
Within 5 months, Lester exceeded our team's expectations and made Facebook our single most effective
marketing vehicle to date. Marcella has acquired >7000 highly relevant fans and has seen significant increase in
Fan engagement. In Feb-March 2013, Marcella had an extremely successful post-CNY promotion where
Facebook delivered 16x Return on Ad Spend. Year-to-year sales have also grown over these 5 months by more
than 30%. In recent days, we have started receiving daily sales inquires from new prospects on Facebook.
I now know Lester to be a real authority in Facebook and Digital Marketing. He is also someone of integrity and
he works in the best interest of his clients. As Marcella looks to expand overseas in the coming months, I have
entrustedLester to manage both our Facebook Marketing and Google Advertising Campaigns.
Regards,
Lai Chang Wen
