Social Media and Commercial Real Estate | Savage Brands

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Real estate marketers that question the relevance of social media need to know the benefits they can reap if they approach social media marketing in a strategic, purposeful way. Savage Brands spoke to a collection of Houston commercial real estate marketers about the process for leveraging social media well.

For a complete transcript of the presentation, email smcpherson@savagebrands.com.

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Social Media and Commercial Real Estate | Savage Brands

  1. 1. Monday, March 10, 14
  2. 2. SAVAGE BRANDS Who We Are & What We Do Monday, March 10, 14
  3. 3. WHY Social Media in Real Estate? Monday, March 10, 14
  4. 4. BECAUSE IT’S ALL ABOUT COMMUNITY Monday, March 10, 14
  5. 5. NOT JUST BECAUSE Everyone Else Is Doing it Monday, March 10, 14
  6. 6. Harvard Business Review Analytics Services Report Monday, March 10, 14
  7. 7. When you engage in social media purposefully you increase Brand awareness Company reputation Web traffic Lead generation Monday, March 10, 14
  8. 8. Benefits Increased Exposure Increased Traffic Provided Marketplace Insight Developed Loyal Fans Generated Leads Improved Search Rankings Grown Business Partnerships Reduced Marketing Expenses Improved Sales 0 22.5 45 67.5 90 75% 69% 58% 61% 47% 65% 43% 54% 89% 2013 Social Media Marketing SocialMediaExaminer.com Industry Report Monday, March 10, 14
  9. 9. WHAT should you do? Monday, March 10, 14
  10. 10. Goals Strategy Measurement Approach Do you need to: • Establish thought leadership? • Build awareness? • Drive sales? • Reach a new audience? • Build loyalty and trust? • What should this be telling about your brand? • What are your conversation pillars? • What does it look like to broadcast vs sharing vs engaging? • What are your meaningful measurements? • How should you link metrics back to goals? Monday, March 10, 14
  11. 11. Find your “Hotspot” Brand Experience Brand Position Audience needs Your Conversation Pillars Live Here Monday, March 10, 14
  12. 12. Find your “Hotspot” Brand Experience Brand Position Audience needs Your Conversation Pillars Live Here Key care-abouts What is your personality? Tone of voice? Your expertise, differentiator Monday, March 10, 14
  13. 13. Find your “Hotspot” Credible Authentic Valuable Timely Monday, March 10, 14
  14. 14. • Resist the temptation to push overly promotional messages • Keep your brand messages clear by adhering to your conversation pillars Clarity • Don’t always write about yourself – write about your customers and your industry • Always be giving and generous with your ideas Community • Balance your editorial calendar’s messages • Keep a regular schedule Consistency Conversations Monday, March 10, 14
  15. 15. HOW do you do it? Monday, March 10, 14
  16. 16. Think like a GARDENER. Monday, March 10, 14
  17. 17. > Recruiting – Facebook, LinkedIn > Thought-leadership – LinkedIn, Twitter > Communities – Twitter (#hashtags), LinkedIn & Facebook Groups Plan your garden. Monday, March 10, 14
  18. 18. Content calendar Monday, March 10, 14
  19. 19. > Proactive content creation (automate) > Respond positively (do not automate) > React to negatives (do not automate) Invest in maintaining it. Monday, March 10, 14
  20. 20. Measure your harvest. > Compare results against expectations > Tell a story with your data > Adjust your plan accordingly Monday, March 10, 14
  21. 21. > Create your plan > Consistently invest in your community > Measure, analyze and adjust Effective social media Monday, March 10, 14
  22. 22. SAVAGE PURPOSE We believe that by helping companies deliver on their purpose we are revolutionizing Corporate America. Monday, March 10, 14
  23. 23. For more information please contact Savage Brands at 713-522-1555. Robin Tooms VP, Strategy, Principal Chris Adams Account Manger and Brand Strategy Sara McPherson Marketing Communications Specialist Monday, March 10, 14

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