The Effects Of Television On Our Society

The Effects Of Television On Our Society
Last month Annie, my cousin, told me with anticipation that she will be size zero next week by
eating miracle herbal pill, which she ordered after watching its advert on television. I looked at her
with a contemptuous smile, and said "You Wish". She started explaining to me how in the advert her
favorite singer lost 25 lbs. in just two weeks by using this overpriced herbal formula. After two
weeks, I visited her to see the awaited wonder, but I realized that she is one of the victims of lured
advertisements, which are now part of our everyday life. We see advertisements on the television
showing new glamorous lifestyles, hear them on the radio, see slogans embellished on people's
shirts, on the side of the buses, on billboards, in fact everywhere. Companies spend lot of money
researching for their target audiences to make their product appeal to as many consumers as
possible. The wide variety of channels and print media makes it easy for advertisers to be specific
about who sees their product. For instance, children's channel like "Nick Junior" is packed with
commercials for toys and games, whereas "The Cookery Channel" that have an older, mainly female
viewership air commercials for perfumes, clothes, and holidays. The propaganda techniques are
essential for the advertisers to create eye–catching adverts because they are in competition with all
the other advertisements for the similar product. Examining advertisements closely reveals that
regardless of the similarities and
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Negative Effects of Sex in Advertising
Advertisers around the world face one of their biggest challenges today which is to be able to break
through the massive amount of commercials and advertisements that people see each day. The
average person is opportuned to see about 2,500 advertisements each day. These advertisements can
be from a commercial about a detergent that makes your cloth smell really good after washing it to
another commercial that is about people seeing you as a celebrity because you are driving a certain
brand of vehicle. So how can these advertisers differentiate themselves from the other commercials
that you see everyday? They simply use sex. Sex in advertising can be defined as the use of any type
of sexual imagery to draw the interest of the consumer to buying a particular product or service.
The use of sex in advertising as mentioned earlier is said to have boasted a lot company's revenues,
but it also has its negative side which has caused a lot of problems in societies around the world.
The idea of using sex in advertising is a very smart way that advertisers use to gain attention of
consumers, but it has it's negative effects like depicting women as sex objects, forcing sexual
innuendos on children, causing body dissatisfaction among youths even adults and it also attracts
negative backlash on the companies that use it. It can attract the wrong kind of attention and
sometimes it won't lead to the company becoming a bigger and better brand.
First, sex in advertising has been proven to

Volkswagen 's Brand Loyalty Among The World
Introduction
Volkswagen is one of the leading automaker in the world. It has a good market exposure and
Volkswagen maintain a good marketing and marketing communication support all over the world to
maintain its brand among the automotive market. Volkswagen have wide verity of brands under one
umbrella like Audi, Bentley, Seat, MAN, Lamborghini, Porsche, Skoda, Bugatti, Ducati, Scania.
It is a one stop solution for all type of vehicles.
Not just a car maker but gives all other automotive related services.
The brand is well–known in all age groups.
It is a pride to have a Volkswagen vehicle.
It has a brand loyalty among its entire users.
Unbeatable quality and luxury brand among all over the world.
To dominate the market an automaker needs multiple brands and Volkswagen has more than anyone
else.
Volkswagen's stated goal is to become a largest automaker company by 2018.
Volkswagen meaning in English is people's car.
Target Market Profile
Primary Target
Demographic
Males and females 50+ years old.
Education level not important.
Disability or can't drive common cars.
Income level over $40,000 CAD/year.
Psychographic
Rational, savvy customers.
Independent lifestyle.
Socially active.
Active with a healthy outlook.
Geographic
All across Canada, with emphasis on major urban markets.
Secondary Target
Males and females 20 to 50 years old.

Technologically savvy.
Active lifestyle.
Care about environment.
Marketing Objectives
To

Cardiac Rehabilitation Essay
Before the director of the cardiac rehabilitation program decides to use the community newspaper to
advertise, he should consider a number of different factors to aid him in his decision making
process. Firstly, the director should start at the beginning and decide on which type of media is the
right fit for the program to effectively communicate the intended message that will attract the most
customers to the program. The first media that could be looked at is television. Television media
will have the advantage of communicating sound, sight and motion in the advertisement, which will
afford the program a great deal of flexibility in the creation of the advertising copy. The director
could also consider the recent advancements in local ... Show more content on Helpwriting.net ...
The director could take advantage of the fact that we live in a very technologically advanced society
today, and use the data that can be obtained using this media to further segment their advertising and
tailor it to what information the visitors are looking at. The second important part in the process will
be to evaluate the advantages and disadvantages that each media presents in relation to the cost and
the underlying effect this will create in generating new customers to the cardiac rehabilitation
program. The director must decide which media will provide the most cost–effective vehicle
possible, while maximizing the effectiveness of the marketing message as well as understanding the
needs of the target market and what media they would respond best to. The director must also be
aware of the extent of circulation for each of the media vehicles, and which type would best service
the needs of the customers while maximizing the cost–effectiveness of the advertising along with
the new business they are generating with new customers they are bringing in through their
advertising. Once he has picked the correct advertising vehicle that best suit their needs, he must
pretest this advertising campaign to ensure that the target audience receives the message in the way
it is intended as well as determining the preference and

Marketing
CHAPTER II– LITERATURE REVIEW In today's competitive environment it is very important for
marketing managers to utilize the complete variety of marketing mix tools to achieve maximum
result and one of these marketing tools is sales promotion which has been very important in the food
retail division(Sue Peattie; 1998). Nowadays several promotional tools such as coupons, bonus
packs, free samples and sweepstakes are very commonly practiced activities offered by
manufacturers to its consumers but the next step which is the consumer response to these activities
has not been understood well in this regard (Chem L. Narayan and P.S. Raju; 1985). So keeping in
mind the importance of consumer's reactions and response towards promotional campaigns ... Show
more content on Helpwriting.net ...
This shows that promotional activities influence the buying decision of fast food consumers due to
price change. Promotions obviously contain a great impact on buying decision. What is important to
keep clear is the process through which consumers act in response to these offers. This
understanding is very important for successful scheming of promotions as well as for assuring the
minimum harmful causes of other communication elements (Meryl P. Gardner, Roger A. Strang). A
very little work has been done in the past concerning consumers perceptions and preferences for fast
food industry. Previous researches done on fast food industry have been limited to the features of
fast food consumers in terms of demographic and socio–economic factors while a very little
attention has been given to study the behavior and attitude of fast food consumers (Ali Kara,
Erdener Kaynak, Orsay Kucukemiroglu; 1997). Consumer behavior is expected to be found fairly
different as compared to the developed countries in view of the fact that these countries are
mainlyinfluenced by social, political and economic conditions (Raju, 1995). It can be forecasted that
the concept of fast food in developing countries is different than developed countries and their
perceptions and attitudes differ as compared to international fast food industry in the industrialized
countries

Promotional Strategies and Plans Are Critical Successful...
According to Intercontinental Hotel Group Website (2009), "the global hotel market has an
estimated room capacity of 18 million rooms." On this global hotel market, brand hotel has 45% of
the total market. Indeed, the six major international hotel groups are estimated to 41% of the
branded rooms and 18% of the total market. Promotional strategies and plans are critical successful
factors for International hotel groups in this market share.
According to Michael and Lodato (2006:52), the main goal of the promotion "is a function of
informing, persuading, and influencing the buyer's purchase decision." Therefore, promotion's aim
is to target markets and distribution channels. Moreover, Promotional strategy "refers to a
controlled, integrated ... Show more content on Helpwriting.net ...
According to PR Newswire (2010) "Accor wishes to reinforce its corporate image and create
preference for the Group and its brands." Accor's objective in the "smile" campaign is to take picture
of portraits. Nine smile of different persons nationalities are used to represent Accor daily
engagement employees.
Price is also a critical factor which influences international hotel chains' promotional strategy. "The
impact of price promotions needs to be carefully evaluated in the planning stage to protect core
revenue business and brand image" (Bowie and Buttle 2004:169). Effectively, price is part of the
marketing mix. It has an impact on customer's international decision. According to Baker and
Angelopulo (2005:166), "sales promotion is more or less effective depending on the price." For
example, Marriott on its website has a section dedicated to exceptional price. The objective of this
advertising is to encourage the customer to book as soon as possible. Then, earlier the customer
reserves more important the discount is. Customers need to reserve fifteen days before their stay to
get a 14% discount on their stays price. Customers go up to 30% with booking 30 days before their
stays.
The market or customers factors is the second part of the promotional strategy and plan referring to
Kurtz at al. (2009:495) these factors include the target market, type of buying decision, political and
social factors.
According to

Television Advertisement
Television can be used to demonstrate the product in action, or to use colour and sound to build an
atmosphere around the product, thus enhancing its image (Fahy & Jobber, 2006). The emphasis for
this thesis will be television advertisements, because of the many elements of television, sound,
colour, sight and motion that aid the presentation of the message. Also the fact that Brassington and
Pettitt (2000) argue that television is better for creating an advertisement message with emotional
appeals, contributes to our concentration to television advertisements. The degree of television
advertisement standardization/adaptation at the international level refers mainly to the manipulation
by the manager of the promotional mix elements ... Show more content on Helpwriting.net ...
Chandra's et al. (2002) research suggests that cross–market consumer variations may necessitate
unique decisions about adaptations in an advertisement's theme, slogan, idiomatic expressions,
symbols and colours. Furthermore, Chandra et al. (2002) state that for a firm to maximize profits
fully, it must adapt their advertising campaigns to the needs of its specific international target
market.
2.1 Elements in Television Advertising
Melewar and Vemmervik (2004) found in their research that the visual and verbal elements of
advertising are particularly sensitive to/and are more dependent on cultural differences. They
continue with saying that the use of local language, models and scenery increases the probability for
the advertisement to be effective. Laroche and Teng (2006) added another element appeal, which
will add another dimension to our research and provide a more comprehensive and clear picture of
the research area.
Appeals
Advertising appeals are defined as message designed to motivate customers to make a purchase.
(Mueller, 1992) According to Laroche and Teng (2006) the most basic elements associated with
advertising are the choice of appeal. Kelley and Turley (1997) state that advertising appeals are
commonly categorize into two broad types, rational and emotional appeal. Laroche and Teng (2006)
further argue that when cultural

Marketing and Cunard
Background
Cunard Line Ltd is one of the most famous and oldest luxury cruise companies in the world.
Providing high–level luxury service to its clientele, Cunard's name is associated with elegance,
excellence, and tradition. Its seven ships (5 luxury and 4 premium) follows Cunard's high quality
service pattern, giving to the company 50% of the market share in the luxury segment and 90 % of
occupancy in 1990.
The success and performance of the company is considered high for the cruise industry. Based on
their corporate culture, the company has two main targets – to provide excellence and elegance as
the value of their service, and to employ these concepts into their marketing communication in order
to sell the experience of traveling ... Show more content on Helpwriting.net ...
Direct campaigns will target costumers focusing on prices and promotion, whether mass campaigns
will focus on a corporate campaign (Cunard brand). This campaign will show the company
expertise, trustworthiness, and likeability with powerful visual appeal linked with a strong slogan
(ex: Cunard, the life experience). This approach may open the opportunity to link the attributes of
the brand (excellence and elegance) with a celebrity (ex: Cindy Crawford), allowing the audience to
remind the brand's name. Communication Channels
Mass Media: Advertising in mass media will be focused only in the corporate image (brand equity),
using the same visual appeal, but with a strong message and portraying different Cunard's ships,
places, food, and activities. The idea is to create desire in the audience's minds for the experience of
traveling in a Cunard's luxury cruise. Macro scheduling for seasons will drive the portraying of
advertisement in television and magazines, targeting those who have never been in a luxury cruise,
or those who never experience the elegance of a Cunard cruise.
Sales Promotion
Since 95% of consumers book their cruises through travel agents, sales and promotions will target
travel agencies. Cunard will offer better promotion discounts to travel agencies to stimulate the
preference for Cunard packages. Because 65% of the travelers pay full tickets, the agency can
choose to sell or not the full package with a discount. Having a better margin of

MARS Splenda Campaign- Delite Integrated Marketing...
MARS Splenda Campaign– Delite Integrated Marketing Communications
Program Creative Strategy StatementThe marketing communication process begins with identifying
those who.
MARS Splenda Campaign– Delite
Integrated Marketing Communications Program
Creative Strategy Statement
The marketing communication process begins with identifying those who will make up the target
audience. In this case, the target audience for the MARS Splenda Campaign includes three market
segments: diabetics, health conscious younger females and mothers of children between the ages of
4 and 12. The objectives that are taken in this case are as follows:
– Create awareness among 90 percent of the target audience. To do this we will use repetitive ...
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By using coupons to give money off bags during holidays like Easter, Halloween and Christmas.
Our party size candies are also great for birthday parties. – Develop and maintain regular purchase
of Delite Candy bars among 5 percent of the target audience. Use continued–reinforcement
advertising on radio and television, but use a smaller amount of coupons and free prizes. Increase
communication efforts to middle aged parents who just want a healthier diet candy with great taste.
The key benefits of this product, Delite, are its low calorie, contains no sugar, and is a healthy
alternative to a traditional candy bar. One approach that will be taken to express the key benefits of
this product is finding the inherent drama behind being a diabetic and the restrictions it places on
ones life. In order to create brand identification and therefore support for this product, a logo will be
created to use in all forms of advertising so that people can find uniformity in all of the ad's. Also to
support the fact that Delite is sugar free and great for diabetics a tag line will be used to bring
attention to this information. The tone of these advertisements will be calm and sentimental.
The major source of communication will be television ad's and magazine ad's. The types of
magazines we are targeting to have these ad's put in are health magazines, diabetic–geared
magazines, and parenting magazines. Integrated Marketing Communication (IMC) Mix

For the

Controversial Ad Campaign
Roger David is the market leader in young men's fashion and accessories
The above image (smh.com.au) shows the banned advertisement from Roger David.
EXECUTIVE SUMMARY
In mid 2011 Roger David released an advertisement for their new clothing line "New Love Club"
through an email campaign to their existing customer base. The advertisement featured a teenage
girl, gagged with a Union Jack, a barcode tattooed on her shoulder with the words "slave" written
beneath it and she was forming a love heart shape with her hands. The advertisement featured the
text "New Love Club" and the Roger David logo.
It is reported in the ASB Case Report (2011), that he Australian Association of National Advertisers
(AANA) received complaints from the ... Show more content on Helpwriting.net ...
The retailer aims to stay relevant and engaged with their target market through their strong online
presence including a blog, facebook and online store.
Secondary Audience
Roger David's secondary target audience includes women who are responsible for making purchases
or influencing the purchases for the primary target market. They may be the mother, wife, girlfriend,
friend or other family member of the primary market.
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The image (rogerdavid.com.au n.d) shows some of the range of clothing at Roger David retail
stores.
COMMUNICATION STRATEGY
In my opinion the advertiser's primary communication objective was to introduce their new
collection "New Love Club" to their existing customer base and the use of a sexually suggestive,
young girl, gagged and depicted as a love slave was intended to generate publicity.
The clothing line itself, displayed images of amateur women who had been gagged, bound and
nude. On the Love Club UK's website (2012) they describe their style as "a modernist image based
brand. The clothes feature prints of hand drawings, manipulated photography and bold geometry
with interwoven themes of retro graphics, amatuer women and abtract art. Whether in black and
white or vivid colour the prints have the feeling of nostalgia with a modern interpretation"
I believe the advertiser's looking for a point of difference from other menswear retailers. The
interest in the campaign and the controversy

A Brief Note On Mtn Nigeria Communications Limited
CHAPTER ONE
1.1 INTRODUCTION
Mobile number porting services is one of the products and innovations introduced by
Telecommunication operators and regulated by the Nigerian government to enable subscribers move
to another network while retaining the old number at no cost. It exempts subscribers from paying
any fee that may be charged by telecoms operators, when they make a request for number porting
from one network to another. The service provider is responsible for maintaining appropriate
records to satisfy the billing and audit requirements.
MTN Nigeria Communications Limited (MTNN) since its inception in Nigeria is the biggest mobile
operator in Nigeria and West Africa, offering a lot of products and services to its ... Show more
content on Helpwriting.net ...
MTN mobile number portability television advert may capture subscriber's attention in just a few
seconds; however, this time frame is not enough to give detailed information. The creditability of
this advert will be doubted and ignored.
Secondly, the advert should be shown as many times as possible to attain message retention and to
push subscribers for action. Seeing the advert once or twice will not be enough.
1.3 RESEARCH QUESTIONS
A number of questions have been raised and answers to such questions definitely shall provide
solutions. The belief of the researcher is that the following research questions will direct his
attention to major issues and the questions are:
I. What is the role of television advert in creating awareness of MTN mobile number porting?
II. Is there an effective television advertisement in respect to MTN mobile number porting?
III. What is the impact of MTN mobile number porting television advert on the subscribers?
IV. Does mobile number porting enhance the network services?
V. Does television serve as an effective tool for marketing of MTN network service?
VI. Has television advertising enhanced MTN Company in getting information to the subscribers?
VII. Is the television advert of MTN mobile number portability enough to create an impact on the
prospective customers especially those in Lagos State?
1.4 HYPOTHESIS
Ho– There is no relationship between

Advantages And Disadvantages Of Service Promotion
A service promotion strategy has a number of components that are known as the
"promotional mix" (Harrison, 2000). There is no one promotional tool that is able to achieve
promotion strategy objectives which, in turn, means that most service organizations use more than
one promotional tool in order to avoid the disadvantages of each tool. This implies that each
promotional tool has different advantages and disadvantages so most service organizations try to use
more than one promotional tool in order to maximize the advantages and minimize the
disadvantages of each (Harrison, 2000).
2.3 Advertising
Advertising is any paid form of nonpersonal presentation and promotion of ideas, goods, or services
by an identified sponsor. The three key words in this definition are ... Show more content on
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Direct mail which is used extensively by tour operators, is postal communication by an identified
sponsor. And this promotional tool is classified as direct marketing.
Because tourism is an intangible product, a great deal of promotion includes the production of
printed communications such as brochures or sales leaflets. The design, organization and printing of
tourism brochures is one of the most important promotion functions. Printed communications are
often costly. In fact, the printing and distribution costs of brochures comprise the largest part of
most marketing budgets within the tourism industry. Advertising is used to achieve a whole range of
objectives which may include changing attitudes or building image as well as achieving sales.
However, advertising messages do not always have to be aimed directly at creating a sale.
Sometimes it's the sponsor's goal simply to convey a positive idea or a favorable image of the
organization (often called "institutional" advertising). (Sponsorship

Cadbury
Contents
Introduction
Dairy Milk is a brand of milk chocolate currently manufactured by Cadbury. It was introduced in
the United Kingdom in 1905 and now consists of a number of different products. Every product in
the Dairy Milk line is made exclusively with milk chocolate. Cadbury 's Daily Milk has a range of
different flavours, all equally famous around the world. This case study relates to the topic of
advertising which we studied in class.
Cadbury is not only famous for the quality of their product, but also for their advertising. Since
2007, the date of birth of 'a glass and a half full production ', which is Cadbury 's own internal
production company, we talk a lot about the chocolate brand because of their ... Show more content
on Helpwriting.net ...
Since 2007 Cadbury have adopted a new advertising approach which many view as critical to both
the Cadbury Dairy Milk brand and the company. Cadbury decided not to focus on the chocolate in
their advertisements, but instead to focus on entertaining the public. This led to the creation of the
three memorable advertisements outlined above, "Gorilla", "Airport Trucks" and "Eyebrows". All
these advertisements incorporated the Cadbury trademark colour purple into the ads and displayed
the Cadbury Dairy Milk logo and slogan 'A Glass and a Half Full of Joy'. All the ads embraced the
popularity of viral advertising and used this very much to their advantage and were a huge hit on
YouTube and on social networking sites. They became a firm favourite among the online
community. They told the public nothing about Dairy Milk. Rather than using the chocolate as the
main focal point, Cadbury decided to use emotional appeals to attract the public's attention. Many in
the industry viewed this as a huge risk, but it is one that seems to have worked for Cadbury. These
three ads are very similar as they don't focus on the Cadbury bar they focus on entertaining the
viewer by their use of a gorilla, airport trucks and the two children moving their eyebrows. It's not
until the end of the ad that the Dairy Milk bar appears in each ad. They are all very catchy ads by

The Communication Strategy Of Iceland And Various...
Temitope Taiwo
13013399
5th November 2014
BUSM 2619: Advertising: Influence & Persuasion
AMP
Roger Saunders & Jenny Ma
Executive Summary
This report will analyse the communication strategy of Iceland and various advertising mediums
through which they create various appeals to grocery purchasers who have a taste for cheap frozen
and fresh foods. Iceland introduces Peter Andre as the new face of the brand, Peter announced to the
general public that shopping at Iceland is best for savings as they offer cheap quality frozen and
fresh foods.
Table of Contents
i. Brief Introduction ii. Target Market iii. Core Proposition iv. Tone of Voice
v. Tactics Employed within ads vi. Type of Media used vii. Target Market ... Show more content on
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With this new advertising campaign, Iceland has cut–prices of a large number of the products from
the 1–pound price value down to 89p with none other than Peter Andre to unveil this new scheme.
"I only ever get involved in a campaign when I truly believe in it. Having experienced first–hand the
variety of great quality foods, both fresh and frozen, I can honestly say that Iceland is a great place
to shop, full of family favourites and offers outstanding value." (Peter Andre 2014)
As said earlier, the new ad campaign was created to reach out the individuals who purchase the
household goods for their respective families. Each advert is designed in many ways to appeal to
every customer; it shows Iceland's main strong points which are frozen foods that have got no
harmful chemicals, horse meat and any added preservatives which could be harmful to the human
body but just the old traditional method of food preservation which is freezing, the ads also show its
standard free home deliveries from a minimum of a £25 spend with consumer friendly delivery staff
and the main point that Iceland is trying to portray in their new ad campaign is the cut off prices that
have been tagged on most of their quality

Integrated Marketing Communications ( Imc ) Promotion Plan
Integrated Marketing Communications (IMC) Promotion Plan
Chennai Dining needs an Integrated Marketing Communication (IMC) Plan which can deliver a
favorable outcome to the business goals. Chennai Dining IMC will use the same messages in its
promotion across the board. By leveraging IMC, Chennai Dining make it visible spicy food business
in the fast food industry. The goal is to bring consistent promotion message across Chennai Dining
consumers by leveraging multiple promotion sources to achieve this marketing objective. Any or the
entire marketing channel will direct all recipient to avail current promotion, personalized future
promotions, and other deals through Chennai Dining print and electronic media. The rewards or deal
programs ... Show more content on Helpwriting.net ...
As a first step in developing an integrated marketing communications plan, we know the target
customers. The end product is being a spicy food, anyone can consume food. We will target all
citizens, but being ethnic food, we can customize specialized messaged to Southern Indian, Indian
and South East Asian customers who are unique and look for spicy food. We target all customers
and we have different spicy and healthy food to appeal all level of age, demographics, gender and
education level. According to the distribution of customer, we have designed distribution channel
like kids add on week end and other media throughout the week.
Maine State expects tourism will increases by 10% and the traffic volume will increase in the
summer months. The motel industry has similar forecast for the current year and with the increase in
traffic gets more traffic to our dining who are in need of spicy food through Bill board
advertisements. Also, increase in visitors stay with in the Portland area helps our Dining have
greater visibility since we are in the old port area that is famous for visitors. We will have our
promotion in most of the nearby hotels, motels, tourist and commercial establishments in their
visitors ' area.
Identity
Chennai Dining is unique in the food servicing industry and want to create a unique spicy food
brand for the business. The purpose of identity is to make

Advertisement Against Racism And Anti Semitism
I am going to analyse two advertisement about the same topic and from the same association. There
are not advertisements who have the goal to sell a product, but advertisement against racism. These
two advertisements have been created by a famous association in France called LICRA, "Ligue
Internationale Contre le Racisme et l'Antisémitisme", which means "International League Against
Racism and Anti–Semitism." The LICRA is one of the oldest anti–racism associations in the world.
Inherited from a humanist tradition, apolitical and secular, it is at the forefront in all combats against
hatred. This association was created in 1926. Since, there has been a lot of publicity spots against
racism. These publicities talk about the color of the ... Show more content on Helpwriting.net ...
In the top left, you can find the LICRA slogan: "Your skin color shouldn't dictate your future".
The second advertisement shows three boys baby, each in incubator. The middle baby is black and
the other two are white. The black baby wears a yellow worker 's helmet, a dirty's white tank top, a
dirty jeans and brown shoes. He has his hands on his chest and looks at the camera that took this
picture, he looks at us. The other two babies do not look at us. They both wear just one layer, like
normal babies. The left baby has a toy at the top right of her head and a teddy bear beside her feet.
We find the same slogan in the top left: "Your skin color shouldn't dictate your future".
There is no product to sell here : it is an advertisement to stop racism. To do this, they use a direct
message and a shocking picture. Indeed, in the two photos we see a non–white baby in the middle
that seems unhappy, dressed in a worker 's clothes that does not make a lot of money and does not
require much study. Indeed, the maids and the workers are generally people who do not have a great
level of study.
The audience target is probably primarily the institutions, namely the school system. Indeed, this
publicity aims to ask schools, colleges, high schools and universities to help people of color and not
to push them aside. Perhaps the majority of people of color in France come from poorer
backgrounds and therefore have less access to universities and famous schools. The school system
must

Influence Of Advertising And Marketing
As of today's society, popular culture is growing, although, in order for our community to be any
well–liked culture, advertising and marketing have to take part. When reading What We Are to
Advertisers by James Twitchell and Men's Men and Women's Women by Steve Craig, people will
realize that the main audience for advertising and marketing is what causes the "popular" of the
culture to develop. In What We Are to Advertisers, the article examines that advertising is to not
only label a product but to also label the consumer as they circulate all over this "pyramid" of social
groups. For Men's Men and Women's Women by Steve Craig, his point of view is not about society
purchasers as an entity, but about the main audience and how ... Show more content on
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With a viewpoint like that, he convinced that as they put an end to "roost", it will turn into the
customers standard and they will come back to the product over and over again. Advertisement is a
way to pass on the word to the common people about specific products. If we were to take a glance
surrounding our local grocery store, we will see numerous goods that we are well known with. In
this article, advertising goes into much more complexity than just putting a product up for sale to the
public. Twitchell centers on the subgroups that advertisers use to produce and position their ads.
Each and every one of us qualifies into what is named the "VALS" system, which arranges
consumers by purchasing cravings. There are three principal groups, as well as eight sub–groups, all
of which can be constructed into many combinations of consumer. Twitchell also uses diagrams to
describe the different kinds of buyer. The main subjects of the article were, "Mass production equals
mass marketing equals creation of mass stereotypes" as well as "different products have different
meanings to different audiences" (193). The Principle–Oriented group, which is the first group, is
made up of three classes, which are Actualizers,

Beer Ads Analysis Essay
1. BUD – DRINKABILITY
Target audience: The advertising is aimed at young or mid–aged male consumers. The two major
characters are both young men, and they talked about beer–drinking occasions themed with young
people, such as parties, golf course, and pubs for cowboys.
Consumer insight: The commercial tries to deliver the message that Bud light is good for every
occasion, hinting that the consumer motivations be affiliation, i.e., friendly, sociable and wanting to
fit in.
Strategic message: In the advertisement, Bud light promises to offer a different drinkability. This
strategic message is very weak, because I didn't see any relevance between "drinkability" and
"fitting into different occasions", making the message disconnected ... Show more content on
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Although the message is compelling, it is not that unique one, because a lot of other beer position as
a refreshing beer for summer time.
Advertising campaign idea: Although there is some creative idea in the ads, e.g., Coors Light Silver
Bullet Train appeared in the BBQ, I didn't see any big idea in general. I didn't gasp when I first saw
it. It can be used for several years, but since it's not unique, consumers will probably not remember
it.
Execution: The commercial is the "problem solution" kind of ads, by showing the audience a
problem (hot weather in summer) and how Coors Light beer solved it. The execution is ok, but not
impressive.
3. CORONA – SKIMMING STONES
Target audience: The commercial is targeted both male and female beer drinkers with decent income
(because they can afford to travel to nice beach). They have the need to chuck away worries to live
the moment. The commercial is also targeted the critical, peak beer–drinking summer season.
Consumer insight: The underlying consumer motivation is temporarily escaping from stress and
communication overload. The ad is appealing and effective to the target.

Strategic message: The benefit the brand promises is consumers can drown all the worries in couple
of Corona beer bottles in hot summer. It shows Corona's positioning of "spirit of the getaway". It is
unique, ownable and compelling. It is consistent with consumer motivation of

Analyzing Three Printed Media Texts Essay
Analyzing Three Printed Media Texts
All three of the advertisements in hand are offering holidays in the same place but are targeting
different target audiences and certain aspects that would appeal to that target audience. All
advertisements are targeting social groups B, C and C1.
The first of the three extracts is an advertisement for person's aged eighteen to thirty, called 'Club
18–30'. The layout of this text is very bold and eye–catching. With fun, crimped headings and sub–
headings to give an impression of the sea and sand. It includes a cool, modern logo in the top–right
of the page, to appeal to the younger audience. There is also a single bold, arresting visual that is
cropped to ... Show more content on Helpwriting.net ...
Its layout consists of both text and visuals in clear, simple boxes. So that the older, more
sophisticated over fifty–five's, can concentrate fully on the in–depth information the advertiser is
producing for them. Each separate piece of information is located in its own section on the page,
outlined by bold black line to make each piece of text separate from each other and also to arrest the
reader's attention.
With text, the 'club 18–30' advertisement is very informal and uses the type of chatty, colloquial
language that would be used by the subject age range. This is done by means of phrases like "in yer
face" and "a fair bit of wedge" as an attempt to communicate easily with the specified, young, target
audience who are likely to be familiar with it.
'Club 18–30' is but the only advertisement of the three that uses this type of colloquial language.
This reason for this is that it is only aiming at a small, twelve–year age range, which may not be as
mature as fully–grown adults and so may still use this kind of language on a daily basis.
The grammar and sentences in the 'Club 18–30' text are also very diverse compared to the other
advertisements. It often lists things. For example "â€¦water parks, go–kartingâ€¦" that tends to make
the reader read the text more rapidly, as a way to make it sound more dramatic and sensational. All
other sentences that

How Can Improve Your Hong Kong Facebook Advertising Campaign
You probably wish you could increase your Hong Kong Facebook advertising click through ratio by
a leap in your levels of marketing profitability. However, doing this without increasing ad cost and
providing a knock out marketing campaign is hard if you 're not an expert. But there are many tried–
and–true tweaks that will gain you amazing results, in other words if you place in to this ad
campaign all the work you can then you will love the results you get.
Here are the ways you can improve your Hong Kong Facebook advertising campaign. These tips
will help you learn the leading ways to supercharge a Facebook advertising campaign. These
marvelous tips are found below. Most of these tips are easy fixes and quick to implement.
Narrowing your targeted audience is a useful idea vis a vis getting a higher level of action from your
social electronic broadcasting ad results. With Facebook advertising, you will see there are focused
followers of different brands. This is profitable to know when you are in a nerve racking position at
a related client 's headquarters who wants more business. It is also helpful if you are setting your
sights on the customer headquarters of other non–competing brands in your market. Using this filter
is a solution when you do not understand other details practically related to your direct audience
such as likes, business titles, etc. To become ultimately preferably skilled, you can create divergent
campaigns for each group that you are targeting the

Brainwashing Is Bad
Brainwashing is to make (someone) adopt radically different beliefs by using systematic and often
forcible pressure. People use brainwashing everywhere, everyday. It is used by the government,
politicians, News Sites, Commercials/Ads, Churches, Cults, etc. A person who is brainwashed
usually knows who their enemy is, a person under mind control has no idea they are being
controlled. There are many different techniques and strategies used on a brainwashed victim. In
advertising for instance, they use repetition, repeating a phrase, word, sound, or idea to a potential
customer. Brainwashing is never morally acceptable, it is making someone do something
unwillfully.
Now that you understand the basics of brainwashing, let's begin the real topic. ... Show more content
During the Korean War, Korean soldiers brainwashed captured American POWs. Some of these
prisoners ended up confessing to committing germ warfare (which they hadn't) and pledging their
allegiance to communism. Once the soldiers were freed, at least 21 would not return to America.
Even though 21 people were brainwashed, that number is out of 20,000 POWs. This shows that not
all minds can be brainwashed, if you have the mental fortitude you cannot be touched by these
methods of thought reform. Many scientists state that the Korean soldiers used "plain old torture"
which caused the American POWs to act the way they did. In conclusion, brainwashing will not
work on everyone, some people are more susceptible than others. Now that you understand the inner
workings of brainwashing, I can explain how we as a society, are brainwashed to believe many
different things. We are brainwashed to believe we need a certain car. There are not many
differences between automobiles nowadays, besides maintenance and the cost of the car itself. Car
advertisements brainwash us into believing their model will bring us joy, power, luxury (whatever
they want us to believe). This makes us feel the need to own their car and puts that thought in our
mind. In reality the vehicle won't bring us joy past the first couple weeks of the

Advertising and Big Beer Ad Essay
Tutorial Questions – Week 8 1. What factors influence the perceived credibility of an informal
information source? List and discuss factors that determine the credibility of formal communication
sources of product information.
The perceived honesty and objectivity of the source of communication has an enormous influence
on how the communication is accepted by the receiver. The major factors are perceived intention of
source, correct use of celebrity endorsements and the appropriateness of the spokesperson with the
content of the message. 2. What are the implications of the sleeper effect for the selection of
spokespeople and the scheduling of advertising messages?
The sleeper effect is the tendency for persuasive ... Show more content on Helpwriting.net ...
This type of marketing is called viral as it allows the message to spread like a virus. Some examples
of this are the Carlton Draught 'it's a big beer' ad, which premiered on the Internet and now has had
over 3 million views. Social networking activities driven by sites such a YouTube and Facebook
have also had an important impact of the effectiveness of viral marketing, for example the Carlton
'it's a big beer' ad can be viewed on YouTube.
On the other hand, according to Nielsen Media Research it would appear that popular FM radio
stations and ABC radio stations appeal to two very different audiences, with 33% of over 55
listening to 3AW Melbourne and closely behind are the ABC stations for that age groups. 6. You are
the marketing manager for a headache remedy. Your advertising agency has just presented you with
two different promotional strategies, one using a humorous approach and one taking an "agony"
approach. Which approach would you adopt? Why?
As a pharmaceutical company we would choose the "agony" approach as these commercials are run
with great success because they appeal to a certain segment that suffers from aliments that are not
visible, which therefore elicit little sympathy from family and friends. Complaints are legitimized
by commercials, which they immediately identify with.
7. You are a promotions manager working for the Australian or your home government.

A Comparison of Two Advertisements Essay
A Comparison of Two Advertisements
I have looked at 2 advertisements, one is from 'Sugar' magazine and the other from 'Style' magazine.
The advertisement from Sugar, is for 'L'Oreal Paris Colour Pulse Hair Dye'; the advertisement from
Style is for 'Clinique Autumn 2004 close up on lips: modern metallics'.
All advertisements are aimed at specific target audiences and as such require different ideas,
linguistic devices and presentational features to attract them. The two advertisements I have chosen
have different target audiences, reflected by the magazines that they come from, the language they
use and the visuals.
Both my chosen advertisements have strong visuals. In the L'Oreal Paris one, ... Show more content
This plays with words as it says 'close up on lips' and the image is of close up lips with lipstick on.
In the L'Oreal Paris advertisement the slogan is '10 lively colours to make your look pulse as often
as you want!' This is different from their usual slogan 'because you're worth it' as they are just
talking about the colour pulse hair die, so they wanted a slogan to link in with the product. The
slogan is effective because the words 'lively' and 'pulse' make it sound alive and the words 'you' and
'your' make it sound like they are talking to you in person. Also, at the end of the slogan is an
exclamation mark which makes it seem exciting.
The two advertisements both have copy but in the Clinique one it is much longer because it is aimed
at an older target audience who are more interested in the copy content. The Advertisement aimed at
the younger target audience has less copy, containing just the most important facts, because the
visual impact is more to this age group.
The L'Oreal Paris advertisement states that it 'washes out in 8 to 10 shampoos'. This is an example
of weasel words because they are not giving an exact figure but a range. This helps advertisers avoid
making untrue statements about a product, words like 'probably' and 'almost' which sound like they
are not entirely certain.
The Clinique advertisement uses lots of

Buzz One Four Essay
Buzz One Four is a documentary that described the Air Force's mission Buzz One Four that crashed
landed in the 1970s, near Washington D.C. Its trailer is soundless, and around a minute and a half
long. The trailer does its job by luring people in to see the film because of its images of people being
interviewed, use of documents, family videos, and the footage of the United States' Air Force. A
persuasion technique of Buzz One Four's trailer was usage the of clips of journalists and historians
being interviewed for the documentary and snippets of newspaper headlines. Although it is not
explicitly stated in the trailer, it can be inferred that the interviews are with people of credibility. The
scenes shown are set up for an interview, a ... Show more content on Helpwriting.net ...
In fact, the first few clips on the trailer were of the B–52 planes taking off and flying. The signature
of the Air Force is clearly visible on the tails of the planes, as well as a clip of multiple B–52s flying
together, similar to a flock of birds. This especially appeals to the viewers' patriotism because the
image of the planes flying as a flock alludes to the United States's dominance, because there are
some many of the planes, in addition to citizen's being looked out for and protected because the
planes are flying over what can be inferred as the USA. Throughout the trailer, there are shots of
pilots dressed in uniform stepping onto the plane, which allows the viewers to see the regular
Americans who are piloting the giant planes roaming the sky, and also allowing the viewer to make
connections with the pilot. In addition to the heavy use of patriotism, the trailer also exhibits many
family portraits and home videos. The videos ranged from early in the pilot and his wife's
relationship, to the family they made together. All of the videos shared the commonality of
exhibiting happy people, all smiling and laughing together. As explained in the description of the
film, the pilot of the Buzz One Four mission was the director of Buzz One Four's grandfather.
Showing the clips of the families of the presumed dead crew members, especially showcasing their
relationship to other people, tugged at the heartstrings of the

Rhetorical Appeals In Advertising
Rhetoric is the art of persuading effectively with the intent to argue, influence or clarify a situation.
In fact, Rhetoric is used in all types of writing. Interestingly, it is used in advertisements as well.
Two of the rhetorical appeals that advertisers constantly use to persuade and sell a product are ethos
and pathos. With the chemistry of emotional appeals and credibility certain advertisement are
appealing to a specific group of audience because it's the best approach to make a judgment of their
needs and wants. According to Hirschberg "the underlying intent of all advertising is to persuade
specific audiences". One particular advertisement that's been successful of using the two appeals is
Levi's from 1943. In that year World War 2 ... Show more content on Helpwriting.net ...
They wanted the audiences to know that the product can be worn anywhere that requires labor. In
this case, Levi's attentions were to capture the working class and the poor so therefore a setting
wasn't necessary. This appeals to ethos because the ad doesn't specify a particular setting for the
audiences instead it shows the audiences that they can trust Levi's because it isn't bias, in fact, the
product can be worn anywhere. The color red in the background represent courageous, power, and
strength. It makes the audiences realize that it can be worn anywhere that needs courage and
strength, ultimately appealing to pathos in a way. Although there is no setting the balance between
the appeals to ethos and pathos still occurs. The ethos in the ad persuades the audiences that it can
be worn anywhere. Therefore, pursuing credibility, and the pathos allows the audience to continue
having courage while working in any setting they

Marketing Communication : Marketing Mix Essay
Marketing communication refers to the means through which a business tries to inform and
persuade the consumers about their products and services they offer. Different direct or indirect
channels of communication are used for marketing. A mix of these different types channels of
communication is known as Marketing Mix. (Kotler & Keller, 2014)
Below we will see how different marketing mix tools are used by Domino's to sell their products to
their targeted audience.
Social Media
Nowadays Social media is the best way to provide information about their products, services and get
feedback on the same time. Domino's has heavily adopted the social media such Facebook and
Twitter in order to boos up their sales. The brand has its profile on Facebook which informs the
public about all the promotional offers. When Domino's introduced its new "Speciality Chicken" in
April, 2014 then it had celebrated by giving away 25,000 Speciality Chicken orders to the selected
Facebook fans who entered the Domino's fan page. (Domino's Pizza Group plc, 2014). Domino's
had launched tweet–to–eat campaign on May,2015 where customers could order pizzas via Twitter.
SMS and Email Campaigns
Whenever a customer buys the product from customer, Domino's ask their phone number and details
like name, DOB, email etc. to get it registered in order to send the special deals, vouchers on special
occasions and information about their new launched product. They inform about the special deals
and vouchers by

Essay On Increasing Sales
Experiment
Suppose you wanted to conduct an experiment on whether a certain advertisement is effective in
increasing sales. Select a specific product or service.
Often advertising is expensive and determining if your ad works can be difficult. An easy way to
determine if advertising is increasing sales is to time when your ad starts and then observe if there is
an increase in sales of either the product or service. For example let's pretend I own a burger place
and I want to purchase some advertising to see if my sales will increase. Subsequently, the owners
decide that the business will purchase an ad in the weekly newspaper, and have a coupon inserted
that states buy one burger meal combo get a burger free. Moreover, at the same time ... Show more
Finally, no coupons and no increase in sales, then perhaps that particular newspaper has few readers.
This of course would all be inferred from the data (coupons) collected.
How would you manipulate the independent variable?
The only way I could manipulate the independent variable would be to manipulate the ad.
Consequently, I could manipulate the independent variable by running the ad in multiple papers, by
changing the coupon ever so slightly from publication to publication, and then it could be easily
determined which ad came from which paper. But only by having the cashiers save the coupons in
their cash receipts drawer, otherwise no determination could be made. Moreover, some more
inferences could be made such as which publication is read by more people and therefore in the long
term decide which paper to use to run other ads. Finally, changing the item on the coupon from time
to time could also give you additional data.
Describe practical considerations of doing a quasi–experiment.
Conducting most experiments are rather costly and time consuming, for example, one of my
employers chose me to conduct interviews with customers selected at random and ask them a
variety of questions, such as before coming here to purchase food where were you? At work at home
etc. and then followed up if they answered at work from where do you live, the restaurant was trying
to decided what geographical region their customer base was from at that particular restaurant, or
how

Benefits Of Promotional Items Are Most Effective
Which Promotional Items Are Most Effective
There are literally thousands of choices when it comes to promotional products, however, some
items are definitely more effective than other, statistically. Surprisingly, it is not the cost of the item
that is most important, but the usefulness. The rule of thumb is "know your audience". When you
give items that your target audience is likely to use, your chances of a successful promotion increase
dramatically. While research shows that the most popular products of the day are thumb drives,
aluminum sports bottles, reusable grocery bags, and anything golf related, green, or American made,
it is more important to address your niche than to follow the crowd. Some popular product choices
in several categories include:
Bags: Bags range from inexpensive plastic totes to swag bags, sports bags, backpacks, messenger
bags, laptop cases, and purses.
Business items: Business card holders, laptop sleeves, USB drives, pens (especially good quality
pens), and highlighters fall in this category.
Desk Accessories: Calendars (especially with a photo holder), laser pointers, picture frames, and
desk caddies are all high–use items.
Apparel: Dress shirts, golf shirts, t–shirt, caps, hats, socks, gloves, sweat bands, and even aprons...
Since one of the main components of promotional products is brand association, you want your
brand associated with quality. You also want your products to be used, remembered, and even re–
gifted. Products that end up

Example Of Rhetorical Analysis In Advertising
The deconstruction goals are to identify the audience which is the group of consumers this ad is
speaking to as well as anyone else. Branding is the image of the product rather than the actual
quality. Narrative is how the story is told. Construction is how the ad is telling the story and keeping
the audience engaged and interested. Deconstruction is the process in which the audience with
elements making up the meaning of the text. Stereotypes are labels placed on groups or individuals
which are instantly recognized. Pathos technique is the use of emotions to evoke an emotional
response. "We wait. We hope . We pray. " Are all emotions a vast majority of the population can
identify with. Ethos technique is the use of a credible, reliable ... Show more content on
Helpwriting.net ...
The beginning of the commercial starts with family activities that provide a sense of belonging to a
community while Oprah is stating you are missed. One quarter through the commercial it identifies
who will be missed by showing a photo of a person in a military uniform. Then the emotional
appeal kicks in with the narration of you have been missed , cried for and prayed for. It shows a
child's hand batting flags to persuade the viewer with a sense of patriotism. Now, half way into the
commercial you are shown the product Jeep. The ad then shows families reuniting at aiports with
Jeep present, driving home in a Jeep with Welcom Home Signs then arriving home closing a Jeep
door. Then states "proud to support our troop"and the next line is the best of what we are made of of
with the logo Jeep and USO. This video appeals to your sense of belonging to a family, community
and country. While pulling at the emotional appeals of belonging, Oprah is tugging at your sense of
country, patriotism and pride. The video does not tell you about how Jeep is made what are the
components of Jeep or how much a Jeep cost. The ad uses persuasive techniques however fail to tell
you about the product . A potential buyer of Jeep may be swayed by sense of patriotism. But
ultimately there are no specific details of the product and will not entice someone to

Swot Analysis Of Pepsico
PepsiCo is a prevalent company that is able to maintain consumer loyalty through its years of
business. It sets out to compete in the liquid refreshment beverage industry which includes soft
drinks as well as others like RTD (ready to drink tea) to try and increase consumer consumption.
PepsiCo's created Brisk as its RTD. The company's main customers for the Brisk (iced tea) bracket
is male millennials (born between 1980s
1990s) and Hispanics, who appreciate the taste and quality
of the product. Although the company has strengths regarding excellent brand awareness and
loyalty, PepsiCo struggles to follow up with promotion after the SuperBowl and find effective
techniques to reach their target audience and increase the consumer consumption in the RTD aspect.
Currently, the company struggles with brand image , brand awareness, and raising consumer
consumption for its product, Brisk. Although the company had success in the '90s, sales had been
dropping because part of their new target market (male millennials born between 1980s
1990s) were
too young to remember the ads. The goal is to reintroduce the product to the consumers by utilizing
the different mediums which are regularly used in today's society. Using these mediums and
marketing techniques will help promote a positive brand image. Over the years the company had
troubles using social media to promote their products, and spent much time on other alternatives to
aid in the advertisement process. In the past they

How John Smith's Advertising Campaign Achieved its Success...
How John Smith's Advertising Campaign Achieved its Success
The advertising campaign for John Smith's beer achieved its success using a variety of techniques.
The main reason for the achievement was the approach that the producers took. The purpose of the
adverts was evidently to encourage the public to buy John Smith's beer. Analysing the audience
allowed them to aim their adverts to people who would be most likely to purchase the product. Once
the purpose and audience were summarised, the content and ideas for the adverts were produced.
They supplemented the campaign's success by using Peter Kay, a recognisable comedian, and
various storylines for each advert, which attracted the correct ... Show more content on
Helpwriting.net ...
In normal society, this sort of parenting would be disgusting, but it is the complete opposite here and
provides humour to the target audience.
At the end of this advert, the text 'NO NONSENSE' appears in a blood–dripping, red font and the
screen shakes with a wardrobe, faded in the background. This emphasises what happened in the
advert and the slogan 'NO NONSENSE' refers here to not worrying about monsters in the wardrobe,
but burglars breaking through the windows. This presents other brands as pathetic and having the
wrong priorities for their customer, enhancing the advantage of John Smith's beer being 'no
nonsense' and therefore encouraging people to buy it. Also, a pint of beer is shown on the ending
shot to remind viewers of the product being sold. The target audience can relate to this because it
seems 'down–to–earth' and also these images will remain in people's minds because of the humour
and characterisation used.
Secondly, the target audience for the adverts is the middle–aged, beer–drinking man. This is attained
by the main character, Peter Kay (who plays John Smith). He represents the majority of the
audience and is displayed in the adverts as wearing normal, casual clothes (jeans, T–shirts, jumpers)
and doing things that

Promotion Strategy Essay
At its heart, promoting a product is simply communication. "Consumer perceptions are a key
component of success or failure, so organizations must strive to align communications into clear,
concise, and customer–oriented messages"(Lumen, n.d). The point of promotion is to convince
consumers to purchase the intended product. There are several promotion methods to choose from
and nearly limitless media to use for promotion. Marketing departments must choose the method or
methods and media that best reach the target consumer. In order to further illustrate the use of
promotion methods and media, promotion strategies have been developed for a software company, a
new toy, a health beverage, and a small airline.
Animation Software
A ... Show more content on Helpwriting.net ...
Overall, this approach is indicative of the importance of the customer to the organization. It has
another benefit as well. "When a small company uses multiple salespeople to contact a client it
helps the company appear larger than it is"(Lumen, n.d.). There are a couple of types of media the
organization should use. First, submit the software to www.cnet.com for review. This will provide a
point of reference for anyone researching animation software and provide impartial judgment on the
merits of the software. Second, contact ideal customers and schedule a presentation of the new
advanced software. Once complete, offer a sample version of the software (with reduced
functionality) so it can be operated prior to purchasing the full version. Since there are many small
companies that create video games and other animation, I suggest attending trade shows. According
to the Animation World Network website, there are 19 tradeshows in the next 3 months (Events,
n.d.). The organization can also attend shows frequented by animators such as the E3 and South by
Southwest conferences. The proper use of these methods will ensure the news of this innovative
animation software reaches the intended target audience. While this plan works in this scenario, it
does not necessarily apply to all products.
New Toy
An organization has developed a new toy to capitalize on the popularity of a children's TV show.
There were delays in getting the toy introduced in the market

The Marketing Strategy Of Bud Light 's Super Bowl
There are different ways on which brands can reach their customers and connect with them. Online
Screen channels are becoming of main interest for brands to advertise in. From this, Youtube has
become one of the main platforms on which brands decide to promote their content, not only
because it is cost–effective, but because it can achieve a high impression by reaching a large
audience. Different campaigns such as Volvo's "The Epic Split"and Carrie's Telekinetic café prank,
prove the efficiency of such platform, and how different brands can take advantage of this to
achieve viral marketing, such in the case of Bud Light's Super Bowl "Up for whatever" campaign.
The way in which the business approaches the consumer by taking advantage of ... Show more
Trimble (2014) states that 'With online video quickly becoming a key means for people to satisfy
their information a entertainment needs, small businesses that fail to include it in their internet
marketing strategies will do so at peril.' But this is not true only to small businesses, Larger
businesses that don't take advantage of this, will lack the presence that other business have by
implementing this advertising strategies.
"As Audiences, platforms, channels and devices continue to fragment into ever–more–spe– cific
niches, earning people's attention has become ever more challenging. To find audi– ences and break
through all the noise, brands must create content that seek out, love, and share with others" (Jarboe
2011, p.455)
In September 2013, Volvo released "The Epic Split" as part of "The Live Test Series" to pro– mote
their truck range. It Features Jean–Claude Van Damme performing a split between two Volvo trucks
going in reverse to promote their new dynamic steering system. The nature of this stunt became of
attention to social media and quickly went viral. With 25 million views on its first week on youtube
and currently with more than 78 million views, the campaign was a success. Forsman & Bodenfors,
The agency behind the campaign reports in their case study a 1870% fan base growth in youtube
and a 1375% in Facebook as a result of

Television And Television : The Influence Of Television...
For anyone who watches television, they know how annoying commercials can be. However, they
may not realize that the commercial can have more of an impact than the program they are
watching. Television commercials influence people in a variety of ways from what products they are
likely to buy all the way to changes they might make in their lives. In order to make the influence
greater, advertisers use specific channels to promote their products or ideas to a target audience.
This can be seen with the commercials that MTV (Music Television) airs versus the commercials
that AMC (American Multi–Cinema).
While watching MTV from 5 pm to 6 pm there was over 40 commercials shown. One of these
commercials was for truth tobacco. This commercial is mean to promote an end to smoking. There
is hip hop music playing in the background used to capture the attention of the audience. The
woman who is narrating uses a stern voice to say, "Low–income neighborhoods are more likely to
have tobacco retailers near schools". In the commercial this phrase is shown in large bold letter to
make reading easier. The setting is placed in front of retailers for tobacco. Many different faces of
young adults are also shown, showing that they are targeting to young adults to end smoking. These
people are dressed in normal clothes along with the narrator. This makes the commercial feel similar
to an interview or report.
Another commercial MTV aired was for Redbull. In this commercial they are promoting the

An Objective Of Mission Television Advertising Campaign Essay
Objective of Campaign The main objective of Mission Television's advertising campaign will be to
effectively complete one mail goal. The number one goal that the company will aim for in this first
round of adverting will be to deliver informative advertisements to allow viewers, audience, and
fans to learn more about the Mission Television brand, its services, and what the company is all
about. This informative advertising will tell potential consumer and others within the marketplace
about the product, explain how it works, provide pricing and product information, and will help the
organization to build awareness for the product as well as the company. The brand image of the
product and the company will be compatible and complementary to send the best message possible
to the market. Mission Televisions advertising campaign should offer enough information to
consumers to motivate them consumer to take some sort of action, whether that be researching the
company more, stopping by a store location, or signing up for Mission Television services.
Grand Opening Overview The Mission Television Organization will officially host its grand
opening celebration at their headquarters on April 29, 2017. The main celebration will begin at
10:00 am on Saturday Morning and will go until 6:00pm that evening. The celebration will feature a
cookout, with burgers, hotdogs, sausages, pulled pork, steak and cheeses, and many other food
options. There will be family friendly, and adult drinks

Promotion Is The Business Of Communicating With The Customer
Promotion is the business of communicating with the customer. Promotion raises customer
awareness of a product or brand, generating sales, and creating brand loyalty and is used by
companies to try and help persuade them to purchase their product. The purpose of promotion is to
grow the total size of the market, sales volume, increase market share, establish and build credibility
(Cheverton, 2004). Increased promotional activity is often a sign of a response to a problem such as
competitive activity, it enables an organization to develop and build up a succession of messages
and can be extremely cost–effective (Business Case Studies, 2016). For a company to be successful
they will rely on promotion mixes (the specific mix of advertising, ... Show more content on
Helpwriting.net ...
Personal selling will give the company the interaction it needs to most effectively promote their
software for animated television and shows. Personal selling has a superior impact on a consumer,
questions are answered almost instantly and there are no middle men to rely the wrong image or
question the product of the company. Personal selling is effective when used in the business to
business market, as it enables a company to gain two–way communication with the buyer directly
and is able to tailor their sales message and receive instant feedback. Making professional quality
animated television shows and movies animated software is not a product that all audiences will
need. A company using direct marketing will be able to get their product to a specific target
audience. Direct marketing delivers personalized promotional material directly to individual
consumers, by providing an interactive approach for an organization to reach consumers (Marketing
communication, 2014). Direct marketing allows businesses to focus their marketing resources where
they are likely to get the best results while enabling a company to influence specific consumers and
businesses. Promotions using direct marketing would be creating a website on the internet, e–mail,
and getting it out to the businesses you are trying to

Apple Minimalism In Advertising
INTRODUCTION: The above print ad from the Leo Burnett Worldwide, a top global advertising
agency, sums up it all for BMW. The intended message is clear and well thought. The ad is able to
create an impression in the minds of customers which enables them to associate the image with
certain qualities of the product. And companies today want to reach to their target audience using
ads which are captivating, innovative in nature and above all which can create a brand attitude for
the product. This notion of companies introduces us, audience, to the new trend in advertising:
Minimalistic design.
In simple words, the word "minimalism" isn't actually a lack of something. It is the best amount of
something. This principle is very much applicable to the advertising world as well, especially in the
present world of instant gratification. The roots of this trend can be attributed to the minimalistic
architecture of Japanese cultural traditions of the 15th century. Slowly the US art and architecture
too graced this approach. Since 1980's the minimalistic design has been a part of the culture of print
and television advertising in US. Apple Inc can be credited as the pioneer of this form of
advertising. In fact, Apple as a brand through its logo, product design, and architecture in its retail
stores ... Show more content on Helpwriting.net ...
Especially, print media is serving as the most powerful medium for advertisers to give their best
shot at minimalistic advertising. Not to forget the buzz that's happening around in social media.
Once an advertisement is released through either print or television medium, social platforms aid it
to reach to a larger pool of audience. But the ultimate question that pops up in our minds is what
makes a minimalistic ad so profound in nature to attract the target audience. Before getting into the
answer, let us have a look at some of the best minimalistic print ads we've seen from the

Advertising Is A Multi Billion Dollar Industry
Advertisements are everywhere. Whether they are on television, radio, internet, or in a magazine,
there is no way that we can escape them. They have all their target audience who they have specially
designed the ad for. They often use manipulating schemes, get into people psychotically in order to
sell their products. Advertising is a multi–billion dollar industry and the advertising's study was
created so that they can attract the audience's attention. There is always an image or a symbol on an
advertisement that is able to attract consumers' attention and shift their interest to appeals and
desires. An advertising is able to travel beyond its expectations through the audience's mind by
using a simple piece of paper displaying an image or an encouraging phrase. In the Adidas sneaker
advertisement, their demographic target is anyone from teenager age to around 30–year–old adults.
The Adidas sneaker advertisement contains a few aspects in it, for example, the dark background
that contrasts with the brighter sneaker, the brightness of the sneaker, the wings, the angle of the toe,
etc. In the Adidas commercial presented, advertisers were able to successfully accomplish their
objective of capturing the consumers' attention by innovating the audience's needs to achieve,
dominate and escape.
Advertisements have become an integral part of our daily lives. The endless advertisements shape
the society in which we are living. But people are being exposed to hundreds of advertisements

Marketing Communications Methods
Scheduling refers to the time frame of when the marketing communications methods will occur, this
fixes up a pattern of time of when the messages will be delivered to the targeted audience in an
accurate way and a suitable timing. There are three models of advertising scheduling: continuity,
flighting and pulsing. Continuity is a model best suit products or services that do not rely seasonally
for advertisements, for having a continuous demand year round. The advertisement of the firm runs
throughout a year on a regular and fixed basis. The advantage of this model is reminding the firm's
targeted customers continually about the key message that the firm would like to communicate with.
Flighting, also called bursting, this is a model for products based seasonally. The advertisements run
on an irregular basis, for very short periods. The advantage of this model is to reduce waste of
budget as the advertisement will only broadcast during peak hours of the day. The most used media
for this model is television and radio. Pulsing is a model combination of continuity and flighting.
Advertisements of this model will be broadcasting yearly however at a lower rate; heavy
advertisements at peak times, vice versa. It is important to correctly select the model of
advertisements for the firm, the advertisements should be sufficient to deliver the message but
should avoid any waste of budget as possible. Scheduling is important, especially under a fight
budget; the firm would like a

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