Tech Startup Growth Hacking 101 - Basics on Growth Marketing
Project e best
1. e-Best phone
e-Best is an amazing mobile phone that runs on both
electricity and solar energy, it's hard to do, but this phone
going to be THE BEST.
Daniel Maza
Leon Bögel
2.
3. DESCRIPTION
Compact
➔Cheap
➔Runs with solar energy and electricity
➔Amazing camera
➔Incredible apps
➔Very light and resistant
➔Hight Definition
➔Charger storing electricity when it's disconnected
➔Exclusive operative system
➔It has a wireless handset receiving mobile calls and you
can choose to grab the call or not.
➔
➔
➔
4. TARGET AUDIENCE
This phone can be used by people older than 10 years, It's very easy
to use.
Especially young and/or environmently conscious people.
5. Location
This phone can be sell in phone shops, somewhere in Spain, and we
can work with germany and franchese enterprises.
In Spain, we can sell it in all regions
Production can be done in Germany, too.
6. COST ANALYSIS
For rent of a production hall:
around 30,000 € per month (near munich)
For machines:
several 100,000 € (at the beginning
Fixed costs for machines:
ca. 6,000 € per month
production and marterial costs:
80 € per cellphone
Personal costs:
1,200 € per month and worker
at least 45 salaried workers = 54.000 €
Variable costs:
250 € per one cellphone
Break-Even-Point:
80x + 90,000 = 250x x= 529 (at least 529 cellphones must be
sold)
7. Co-Workers
e.g TU München:
as an aid to construct the machines
Engineers: (e.g from engineer offices)
to build and keep machines in good condition
Techincal developers:
can be gotten when a competing company kicks them off
can offer them higher wages to get them
8. S.W.O.T ANALYSIS
Strenghs
Weak Nesses
This is a revolutionary phone
It cost money
It can be a bad idea
It's cheap and functional
Opportunities
Threats
In the right place could be a
success in sales
There are a lot of phone
enterprises
9. Local competition
There is a lot of competence, It became very difficult to sell like Apple
or Android enterprises.
10. Local competition
There is a lot of competence, It became very difficult to sell like Apple
or Android enterprises.
