Apple is considering developing an iPhone 6 that has a 3D display. The phone would come in different color options like red, blue, yellow, white, and green. The 3D phone would have a brighter and larger screen that is easier on the eyes. It would appeal to both young and old users. Starting the 3D phone business would require an initial investment of 300,000 euros for facilities, machines, and inventory. Fixed monthly costs would be around 13,000 euros. The break-even point for sales of the 3D phones is 25 phones per month. Local competition includes iPhones from Apple stores without 3D displays and an LG phone that can display 3D with certain applications.
2. WE HAVE THOUGHT ABOUT DOING A
MOBILE PHONE IN 3D.
THIS MOBILE WOULD BE THE APPLE
BRAND.
3. THIS MOBILE PHONE WOULD BE THE
IPHONE 6.
DIFFERENT COLORS TO CHOOSE
FROM. FOR EXAMPLE:
RED, BLUE, YELLOW, WHITE, GREEN
...
4.
5.
It is for young and old people who like to see
the screen more brighter and more bigger.
They have higher median income and it may
protect your eyes as well.
6. Start up costs-300.000Eur facilities
(re-building around 100,000 Eur, machines and inventory around200,000).
Fixed Costs/month-around 5500 EUR rent+7500 EUR personal
costs=13000 EUR.
Variable costs= 120EUR/mobile +10EUR/3D glasses.
(average price for mobile+glasses=650.)
Break –Even-Point=130x+13000=650x-x=25
(In order to reach the profit zone 25 mobiles have to be sold
each month).
Problems- Interior design has to be financed ahead of
time.(savings or take out loan)
7.
It is comfortable for everyone. They can use
them for businesses or even for people who
are still in school.
8. LOCAL COMPETICION
Our product sell apple stores but not with a 3D
display.
There is an LG phone, if you have an application
that does the 3D effect
