3. Description
MK-styles should be a website…
…where people get inspired by
different styles, looks & brands
…where people get
recommendations in style and
beauty
…where people get special offers
which are at a better price or they
´re hard to get in your country
…where they get links to the
website of things they are
interested in
… a little bit like a mixture of
miacosa.de and stylfruits.de
4. Description website
•
The website should be a little bit like a mix of Miacosa
and Stylefruits
•
Miacosa is a website where you can buy special products
which aren´t so easy to get in german retail stores to a
reasonable price.
•
Stylefruits is a website where you are able to create your
own style and - if you like the style you have created by
your own - where you can buy products which meets your
fashion criterias most
6. Target Audience
•
The website is for people who
have an internet connection
because it is online and free of
charge for everyone.
•
However, the website and its
style is predominately designed
for people in the age of 15 to 30
years.
•
It´s developed for fashion
consumers who needs
inspiration, tipps and special
products
8. Location
•
In the beginning it´s enough to
have a good working computer
for creating the website and its
infrastructure, but if the website
gets more popular and
frequented a more professional
Web-designer and an office
might be needed.
9. Offers
•
The website will guide the
customer to the provider where
goods are available and to
which price; e.g.
www.zalando.de
•
The website is designed to offer
special deals with international
companies especially for
products customers can´t easily
buy in german shops; e.g. EOS
Lipbalm
11. Cost analysis
•
Start up Costs: around 10.000€ for electronic devices, designing the Website and
advertising on pages like www.facebook.de
If the website gets more popular and more frequented further
recurring operating costs are dependent on…
•
•
…the number of office space needed
…the number of staff required
12. Goal we´re aiming for…
…to get profitable at the end of the month…
…to get profitable at the end of the month…
•
… a pricing model which triggers a win-win-situation for the customer as well as
the company; a percentage of the net value of the total goods purchased will be
charged as a provision to the customers
•
… customers who will become loyal customers; a loyalty & bonus program will
need to be set up in order to incentives regular purchases via the website
•
… close relationships to other fashion related websites; hence advertisements will
be allowed on pre-defined revenue sharing model e.g. „per click“-fee
•
… profitable growth in retail as well as wholesale stores which increases the
reach of customers without jeopardizing the own website
16. SWOT-analysis
•Strength
•State of the art online shopping
•Online access to an international
network
fashion
•Scaleable and convenient shopping
•Weakness
•Credit risk remains
at website
•Increase market penetration via marketing
spending only
•Online shopping inherent return risk
•
18. Competition
•
Marketing spending is required
to penetrate the market and
build up the market brand
•
Both marketing spending as
well as the number of
advertisements is vital to beat
and outperform competition.
•
Ability to place paid
advertisements on other
websites will increase its
unique selling preposition.
