1. VAR Company

2. Agenda
●
Description
●
Target audience
●
Location and Sales
●
Cost analysis
●
Co-Workers
●
SWOT-Analysis
●
Local competition

3. Description
●
VAR Company makes
websites for big
companys and other
people

4. Target audience
●
●
The target audience will be new companys
which need a new website
Or company which want to improve their
website

5. Location choice
Munich
Zaragoza
Location
factors
Importance
Points
Points
Rent for an
office
25 %
3
6
Local wage
for one hour
29 %
4
5
Equipment
stores in the
area
20 %
6
4
Companys in
Area
26 %
8
5
SUM
100 %
21
20

6. Sales
●
First we open a branch in Munich and if it's
working good we will open more branchs in
other metropole

7. Cost analysis
●
Starting costs: 130.000 € for building and inside
equipment
●
Fixed costs:
●
Variable costs: approx.1500€/website
●
Break-Even-Point: 15000/15=10 (We must make
around 15.000 € (rent: 5000€ ;
workers: 5000€; tax: 5000€)
minimum 10 websites/month to reach the profit zone

8. Co-Workers
●
●
The concept is to make a professional webpage
company so we need professional workers with
experience.
We will find them in
- in newspaper advertisements
- in portals for job seekers
●
●
The salary will be fixed in the contract of
employment
The workers will have a trail period of 1 year

9. SWOT- Analysis
STRENGHTS
WEAKNESSES
Long trial period
More than average
Salary
High rent in Munich
Technical stuff is expensive
OPORTUNITIES
THREATS
A webpage everybody need
if the business is not running,
we are broke

10. Local competition
●
Competitor I: Adral.de Homepage Designing
in Munich
●
Small company
●
No prices in internet website

11. Local competition
●
Competitior II: Rupa Design
●
Big company
●
great and famous customer base