3. Description
•
•
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These t-shirts are
made of washable
fabrics which are
very high quality.
The t-shirts can be
customized by the
buyer and the colour
of the t-shirt can
only be white.
5. Target audience
•
•
These t-shirts are for teenager who would like
to have an original t-shirt.
Since they can be bought from a website
teenagers know how to use a computer very
well.
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7. Website
•
•
•
We create a website on the internet for free
It should look attractive, especially for
teenagers
There should be a tool to create the shirts
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8. Location choice
(Malta ,Germany ,Spain)
Malta
Location
Factors
Importance Grades
(1-5)
Rent of
small shop
30%
Local wage 30%
for one
hour
Population 20%
Monthly
ticket
Sum:
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20%
Weighted
Grades
Germany
Grades Weighte
(1-5) d
Grades
Spain
Grades
(1-5)
Weighte
d
Grades
9. Sales
•
•
•
First the founders will launch the website.
If the product is successful then the company
will build a store where the t-shirts can be
sold.
After the store is built we can open franchise
stores.
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16. Competitor 1: The Print
Shop(Malta)
•
•
The print shop has been around for a while
and is very experienced and has really low
prices.
The quality is not very good.
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17. Competitor 2: dm Foto-Paradies
(Germany)
•
•
dm Foto-Paradies is the photo-service of the
big drugstore dm that has many stores in
Germany
You can design a unique product with your
photos online
•
The price and the quality is good
•
Very experienced
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18. Competitor 3: kami-kace (Zaragoza)
•
•
kami- kace is a business that is to create
original and funny t-shirts and sweatshirts
you can choose color size and design or you
can bring your own, it takes little to make and
has good quality
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