This presentation is about beginning, maintaining, and promoting a blog. It was delivered to the Trainer\'s Edge SIG of the Philadelphia ASTD chapter.

2. Today’s Topics What... is a blog? Why Blog? How to blog? Where to put it? Themes and Features Promotion? Community of Trainers Let’s Publish!

5. Why Blog?

8. How to Blog Recruit an Editor! You’ll be glad you did.....

9. What’s Your Writing Style?

12. Where to put your blog?

14. Blogger

15. Tumblr.com

16. Tumblr.com

17. Posterous

18. WordPress

21. Some Website Registrars

22. WhoIs Privacy

23. Trademarking

24. What should the blog look like?

25. Themes... WordPress Default Theme

26. From Theme to Blog

27. Adding a Picture

29. Other Themes... This is a sample of the themes available from hosting sites.

30. Content is Critical

31. Other Features

32. Bells and Whistles

34. Is Anyone Reading It? Comments Comments

35. Is Anyone Reading It? Social Media Monitoring Social Media Monitoring

36. Is Anyone Reading It? Case Study Case Study

37. Is Anyone Reading It? Case Study Case Study

39. How Can I be Found?

40. Promotion

43. Be Topical

45. Tags and Links

46. Tags and Links Extracted from Philly Eco City’s Blogroll Extracted from SustainableWritings

47. Search Engines-General

50. Help! Help!

51. Training Communities

53. E-Learning http://christytucker.wordpress.com

54. Learning Technologies http://ltd-edgehill.blogspot.com

55. Broader Business Community http://bx.businessweek.com/organizational-development/blogs

56. ASTD Blog http://www1.astd.org/blog

58. Vendors-Communities

59. Vendors -Product Blogs

60. Vendors-Crowd Sourcing

61. A Group Learning Theme

62. Always Learning Blogging --ongoing experimentation

64. Thank You! Len Zangwill, Sr. Specialist Octagon Research Solutions, Inc. http://www.linkedin.com/pub/len-zangwill/1/83/360 This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-nd/3.0/ or send a letter to Creative Commons, 444 Castro Street, Suite 900, Mountain View, California, 94041, USA.