4. old ways of learning
1 size fits all : learning was a very linear & generic process
1 direction : instructors presented information to the learners
1 thing at a time : practice & application occured after instruction
1 relationship : instructor/trainer and learner were only ones involved
1 active actor : learner played passive role in learning
6. New ways of learning
1 size fits all
1 direction
1 thing at a time
1 relationship
1 active actor
7. “flanders is near the bottom of the ranking in terms of
workers’ readiness to learn”
oecd skills strategy flanders report (2019)
8. marketing teaches us - shape your own market
know your audience
demonstrate relevance
match communication & offer
nudge
share successes
9. know what drives your audience
“what is most important in your dream job?” (1000+ STEM)
0%
8%
15%
23%
30%
Accurate Ambitious Harmonious People-focused Results driven Innovative
10. demonstrate relevance - what can we help them become?
CREATIVE
INNOVATIVE
TEAMPLAYER
AMBITIOUS
11. “the data should serve your audience, not yourself”
alex underwood
12. Clear rules, procedures and
methods are important.
Expectations are clear with regular
feedback. You enjoy an informal
atmosphere.
Accuracy and procedures are
central in most day-to-day tasks.
Ideally you are not easily distracted,
you work precisely and with care for
detail.
You enjoy a considerable liberty in
executing tasks and the opportunity
to self-develop. Ideally you decide
to a large extent on the agenda and
planning yourself.
How something done is less
important as long as the objective
is achieved. Ideally you share in the
responsibility for the end product.
A lot of contact with people inside
and outside the organization. You
empathize with others and are
inclined to contribute to their
happiness and well-being.
Entrepreneurship, creativity and
the innovation of products and
processes are key. You enjoy a
dynamic and evolving
environment.
Accurate Ambitious
Results-driven People-oriented Innovative
Harmonious
the kazi language • 6 work value tags for talent, outcomes, L&D-tracks and related content
12
13. Helicopter
You easily get in touch with others,
representing your team. Quick to
get to know other people, with a
good sense of their interests and
competencies.
Clear vision of the future direction
in which he/she/the team must
follow. Focuses on strategic
aspects, with an eye towards the
longer term.
Maximizes the potential of every
cooperation and partnership.
Challenges people to grow.
Motivates and inspires.
Maintains the overview in long
term planning as well as the
quickest road to success.
Attention to timing and structure
beyond the short term.
Enjoys and enhances a positive
working environment. Genuinely
interested in how team members
feel. Raises mutual confidence.
Works effectively and efficiently to
achieve short-term goals. Helps
the team to focus, offers structure
in planning.
Thinks outside the box and comes
with creative solutions to existing
problems. Likes to innovate and
experiment.
Finds solutions, achieves
objectives. A ‘doer’ that enjoys
action. Looks for practically
feasible solutions. Is task-oriented.
Networker Visionary/strategist
Team Player Creative Executor
Challenger
Planner
the kazi language • 8 team role tags for talent, outcomes, L&D-tracks and related content
13
14. personal
L&D offers
targeted communications and offers in learning & development
talent
expectations
job content and
role expectations
learning
outcomes
job content and
roles offered
provide engaging l&d offers and communication
15. 15
nudge and share successes
Innovative
Accurate
Ambitioius
Creative
Teamplayer
Networker
Helicopter
Goal-oriented performer
Challenger
Harmonious
Strategist
16. “the future of the labor market will not be about what
people can do, but about what people want”
fons leroy, former ceo of vdab
17. kazi is an intuitive, academically validated approach that
replaces a number of deeper, expensive tests as it
focuses on those important issues you need to identify as
early as possible.
nancy de vogelaere
founding partner at dinobusters - hr & communications consultancy