This document summarizes a session from the TICE 2016 conference about using virtual learning environments (VLEs) for sales enablement. It discusses how VLEs can help address typical sales enablement challenges by providing learning opportunities at different "moments of need". The document provides examples of structuring, promoting, executing, and measuring VLE-based events, including using a cascade model and the slogan "Know Before You Go". Feedback from participants shows that VLEs allow interactive participation, just-in-time learning, and access to materials anywhere.
1. High impact sales enablement through virtual learning environments
TICE 2016 session
Erika Robertson, Global Field & Partner Readiness, VMWare
Mike Cieri, Sales University, SAP
2. Describe the typical sales enablement challenges that virtual learning environments help
to address
Identify specific approaches to align virtual learning events with each 'moment of need'
Apply targeted best practices to the structuring, promotion, execution, and measurement
of virtual learning environment-based events.
TICE 2016
3. WHO HAS ALREADY LEVERAGED A VIRTUAL LEARNING
ENVIRONMENT?
YES
NO
IN WHAT CAPACITY?
DESIGNER
PARTICIPANT
FOR WHAT REASON HAVE YOU USED A VLE?
TICE 2016
4. TICE 2016
•Learning
for the first
time
Need
•Just-in-
time
•Expand
learning
More
•Use what
was
learned
Apply
•Content
changes
•New role
Change
•Need Help
Solve
9. TICE 2016
Incredible pitch.
Good transparency, direction, and structure
Great content
from leaders across the
organization
This is the best kickoff ever!
No need to run from room to room.
Great outside
presenters!
New hire here,
great company, great
culture. Glad I joined.
The vision is
compelling, exciting
and we are ready for
the audacious goal!
Leaders reference
content and I can
download it
immediately
We can download
relevant material and
chat while people are
presenting.
Integrity in the
house!
I found the virtual
expo booths quite
useful
Shout out to all the
leaders that helped
bring this together
Great success stories –
we
need more of these
changing lives and the
world stories
Love the Sales Briefcase!
I love this new platform, this is awesome
“It's a great format. We need to
encourage colleagues to collaborate
virtually.”
“Excellent GCO Innovation virtual day, great way to learn about SAP's latest innovations, solutions and skills overall!”
Thanks.
Sell Sell Sell !!!
“Great content in the Keynotes I
attended. Look forward to the
seeing similar content in future as
well”
“White board videos are brilliant.
Crisp and to the point”
This was great
and I thought it
was really well
done
Awesome way to motivate the
team!
“I thought the way in
which the information
was made available
through this gateway -
was phenomenal.”
Very good content and
strategically organized,
this is the right time
beginning of Q2 for these
learning sessions.”
Editor's Notes
SURVEY QUESTIONS – show of hands of participants if no survey technology available
Record reasons used via flip chart or whiteboard
5 moments of need – what if we can’t support these needs in a face to face modality?
Challenges of lack of travel, budget restriction, the need to scale globally, the need to provide content on an ongoing basis….these necessitate a delivery mode that can address the challenges
Tour of 2 different VLEs highlighting within each one the components that meet each of the 5 moments of need
Need – learning path; organizational priorities, all hands, keynotes, new hire/onboarding
More – role-based learning
Apply – sales success stories, ask the expert
Change – content has changed (e.g. new release) and/or role has changed
Solve – FAQs, discussion forums, ask the experts
For each VLE tour
What business challenges did VLE address?
Single Event or ongoing?
Target audience
Show tools and options within environment along with best practices (below)
Best practices
Make it Event-focused (finite time of offering for main attraction)
Themed (make theme relevant to company goals or event current events)
Draw them to the VLE
Motivate attendance with competition
Content Available on-demand post event
Awareness and promotion
Video promos/commercials
Communication prior to event
Executive support
Structure
Avoiding the New platform & New content issue (hard for users to figure out how to use a new platform at the same time
KISS approach
Assets – minimize offerings and make consistent
Naming Taxonomy (track, category)
Navigation
Similar to website – not more than X number of clicks
Remind them where they are and how to get back to other areas
Intro video upon entrance – tell them what to expect
Content
Keynotes
Sales Success Stories
Formal & informal assets
Role-based curriculum
Communities to go to for more information
Networking opportunities
Measurement/tracking
LMS assets
Gotchyas/Things to avoid
Streamline platform and content owners
Don’t provide too many people access to load and design
Timing of live events
How to make global-friendly
Cascade – top down model; focus on key leaders and target groups
Theme – leverage the theme in all emails, announcements, etc.
Promote – video commercial. Use internal social network
Know Before You Go – how to log in, who to contact with issues, any pre-reqs
Attendance – 6,275
% by geo
% by role
Reaction / Satisfaction
Participant survey – 64% response rate
NPS Score
Learning
33K document views
36K documents adds and links to briefcase
Solution accreditations (855 NSX 636 AW, 635 VRA)
Impact
Business Impact – track bookings, pipeline, opportunities
Results
ROI
Opportunity Cost
Corporate and COB impact
Cost savings – 85%
Live classroom expense $7.2M-$10.8M
Virtual classroom expense $760K – 830K
Opportunity cost
Hours (time not selling)
756-1030 housrs – Classroom
178.5-185 hours – Virtual
4000 ton reduction in carbon footprint
Average Target Group Attendance – Qualitative Feedback