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High impact sales enablement through virtual learning environments
TICE 2016 session
Erika Robertson, Global Field & Partner Readiness, VMWare
Mike Cieri, Sales University, SAP
 Describe the typical sales enablement challenges that virtual learning environments help
to address
 Identify specific approaches to align virtual learning events with each 'moment of need'
 Apply targeted best practices to the structuring, promotion, execution, and measurement
of virtual learning environment-based events.
TICE 2016
 WHO HAS ALREADY LEVERAGED A VIRTUAL LEARNING
ENVIRONMENT?
 YES
 NO
 IN WHAT CAPACITY?
 DESIGNER
 PARTICIPANT
 FOR WHAT REASON HAVE YOU USED A VLE?
TICE 2016
TICE 2016
•Learning
for the first
time
Need
•Just-in-
time
•Expand
learning
More
•Use what
was
learned
Apply
•Content
changes
•New role
Change
•Need Help
Solve
TICE 2016
Cascade model
Keep to the theme
Promote It
"Know Before You Go"
TICE 2016
TICE 2016
REACTION
LEARNING
IMPACT
RESULTS
ROI
TICE 2016
25-30%
•Industry Avg
Attendance
40-50%
•Organizational
Attendance
TICE 2016
Incredible pitch.
Good transparency, direction, and structure
Great content
from leaders across the
organization
This is the best kickoff ever!
No need to run from room to room.
Great outside
presenters!
New hire here,
great company, great
culture. Glad I joined.
The vision is
compelling, exciting
and we are ready for
the audacious goal!
Leaders reference
content and I can
download it
immediately
We can download
relevant material and
chat while people are
presenting.
Integrity in the
house!
I found the virtual
expo booths quite
useful
Shout out to all the
leaders that helped
bring this together
Great success stories –
we
need more of these
changing lives and the
world stories
Love the Sales Briefcase!
I love this new platform, this is awesome
“It's a great format. We need to
encourage colleagues to collaborate
virtually.”
“Excellent GCO Innovation virtual day, great way to learn about SAP's latest innovations, solutions and skills overall!”
Thanks.
Sell Sell Sell !!!
“Great content in the Keynotes I
attended. Look forward to the
seeing similar content in future as
well”
“White board videos are brilliant.
Crisp and to the point”
This was great
and I thought it
was really well
done
Awesome way to motivate the
team!
“I thought the way in
which the information
was made available
through this gateway -
was phenomenal.”
Very good content and
strategically organized,
this is the right time
beginning of Q2 for these
learning sessions.”
Meeting the 5 Moments of Need
Meeting the 5 Moments of Need

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Meeting the 5 Moments of Need

  • 1. High impact sales enablement through virtual learning environments TICE 2016 session Erika Robertson, Global Field & Partner Readiness, VMWare Mike Cieri, Sales University, SAP
  • 2.  Describe the typical sales enablement challenges that virtual learning environments help to address  Identify specific approaches to align virtual learning events with each 'moment of need'  Apply targeted best practices to the structuring, promotion, execution, and measurement of virtual learning environment-based events. TICE 2016
  • 3.  WHO HAS ALREADY LEVERAGED A VIRTUAL LEARNING ENVIRONMENT?  YES  NO  IN WHAT CAPACITY?  DESIGNER  PARTICIPANT  FOR WHAT REASON HAVE YOU USED A VLE? TICE 2016
  • 4. TICE 2016 •Learning for the first time Need •Just-in- time •Expand learning More •Use what was learned Apply •Content changes •New role Change •Need Help Solve
  • 6. Cascade model Keep to the theme Promote It "Know Before You Go" TICE 2016
  • 9. TICE 2016 Incredible pitch. Good transparency, direction, and structure Great content from leaders across the organization This is the best kickoff ever! No need to run from room to room. Great outside presenters! New hire here, great company, great culture. Glad I joined. The vision is compelling, exciting and we are ready for the audacious goal! Leaders reference content and I can download it immediately We can download relevant material and chat while people are presenting. Integrity in the house! I found the virtual expo booths quite useful Shout out to all the leaders that helped bring this together Great success stories – we need more of these changing lives and the world stories Love the Sales Briefcase! I love this new platform, this is awesome “It's a great format. We need to encourage colleagues to collaborate virtually.” “Excellent GCO Innovation virtual day, great way to learn about SAP's latest innovations, solutions and skills overall!” Thanks. Sell Sell Sell !!! “Great content in the Keynotes I attended. Look forward to the seeing similar content in future as well” “White board videos are brilliant. Crisp and to the point” This was great and I thought it was really well done Awesome way to motivate the team! “I thought the way in which the information was made available through this gateway - was phenomenal.” Very good content and strategically organized, this is the right time beginning of Q2 for these learning sessions.”

Editor's Notes

  1. SURVEY QUESTIONS – show of hands of participants if no survey technology available Record reasons used via flip chart or whiteboard
  2. 5 moments of need – what if we can’t support these needs in a face to face modality? Challenges of lack of travel, budget restriction, the need to scale globally, the need to provide content on an ongoing basis….these necessitate a delivery mode that can address the challenges
  3. Tour of 2 different VLEs highlighting within each one the components that meet each of the 5 moments of need Need – learning path; organizational priorities, all hands, keynotes, new hire/onboarding More – role-based learning Apply – sales success stories, ask the expert Change – content has changed (e.g. new release) and/or role has changed Solve – FAQs, discussion forums, ask the experts For each VLE tour What business challenges did VLE address? Single Event or ongoing? Target audience Show tools and options within environment along with best practices (below) Best practices Make it Event-focused (finite time of offering for main attraction) Themed (make theme relevant to company goals or event current events) Draw them to the VLE Motivate attendance with competition Content Available on-demand post event Awareness and promotion Video promos/commercials Communication prior to event Executive support Structure Avoiding the New platform & New content issue (hard for users to figure out how to use a new platform at the same time KISS approach Assets – minimize offerings and make consistent Naming Taxonomy (track, category) Navigation Similar to website – not more than X number of clicks Remind them where they are and how to get back to other areas Intro video upon entrance – tell them what to expect Content Keynotes Sales Success Stories Formal & informal assets Role-based curriculum Communities to go to for more information Networking opportunities Measurement/tracking LMS assets Gotchyas/Things to avoid Streamline platform and content owners Don’t provide too many people access to load and design Timing of live events How to make global-friendly
  4. Cascade – top down model; focus on key leaders and target groups Theme – leverage the theme in all emails, announcements, etc. Promote – video commercial. Use internal social network Know Before You Go – how to log in, who to contact with issues, any pre-reqs
  5. Attendance – 6,275 % by geo % by role Reaction / Satisfaction Participant survey – 64% response rate NPS Score Learning 33K document views 36K documents adds and links to briefcase Solution accreditations (855 NSX 636 AW, 635 VRA) Impact Business Impact – track bookings, pipeline, opportunities Results ROI Opportunity Cost Corporate and COB impact Cost savings – 85% Live classroom expense $7.2M-$10.8M Virtual classroom expense $760K – 830K Opportunity cost Hours (time not selling) 756-1030 housrs – Classroom 178.5-185 hours – Virtual 4000 ton reduction in carbon footprint
  6. Average Target Group Attendance – Qualitative Feedback