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Campervan & Motorhome Club of
Australia
(CMCA)
The Benefits of RV Tourism
Richard Barwick - CEO
Photo: Vince Evans W101638
CMCA
• The Campervan and Motorhome Club of Australia was
established in 1986 and now has over 70,000 members and
39,000 me...
OUR VISION
A respected, world class RV Club that educates and
supports its members, providing camaraderie,
knowledge and p...
MEMBERSHIP GROWTH
CMCA membership continues to grow
at a rate of 6.5% per year.
Over the past 5 years CMCA has
acquired mo...
The RV Traveller Market
• Rapid market growth, mainly caravans and camper
trailers being built with on-board facilities in...
Member Accommodation Preferences
Member Accommodation Preferences
Members indicate that they have a preference for
non-commercial or low cost accommodation...
Spend – Low Cost Camping
ECONOMIC BENEFITS
Average spend - $770.00 per week
• Groceries
• Fuel
• Personal medical requirements
• Services
• Attract...
CMCA RV PARKS
A new accommodation concept for self-contained RV tourists who are
members of the CMCA.
CMCA RV Parks are lo...
CMCA RV PARKS
Essential Attributes
• In a safe and sustainable location
• Ease of access for all vehicles
• Flat land of a...
CMCA RV PARKS
Preferred Attributes
• Away from residential neighbourhoods
• Provide a tranquil and scenic setting
• Adequa...
CMCA INGHAM RV PARK
2016 Vehicles Adults Children Av Length of Stay
Av Community Spend
per week
October 31 57 2 1.21 $ 1,3...
CMCA RV PARKS
PROPOSED SITES:
Bundaberg QLD
Chinchilla QLD
Muswellbrook NSW
Wallangarra QLD
Woodburn NSW
OPENED:
Ingham QL...
SELF-CONTAINED VEHICLE POLICY (SCV)
Self-Contained Vehicle Policy
The vehicle complies with the Self-Contained
Vehicle Pol...
LEAVE NO TRACE (LNT)
Leave No Trace
The member complies with the LNT Code
of Conduct
• To stay in any approved rest area
•...
GEOWIKI
CMCA GeoWiki is a database of
campgrounds, caravan parks,
national parks, free and low cost
camping sites and so m...
CMCA RV FRIENDLY TOWNS
• RV Friendly Towns have the services and
amenities required by all RV tourists
• These towns have ...
CMCA RV FRIENDLY DESTINATIONS
• Aimed at smaller towns that are not able to
meet the criteria of the CMCA RV Friendly
Town...
RV FRIENDLY MICROSITE
• A specific events portal for RV Friendly
Towns to advertise upcoming events,
festivals and volunte...
CMCA DOLLAR WISE CARAVAN PARKS
• Caravan Parks that offer an accommodation
option of $10 or less per vehicle, per night
• ...
CMCA FRIENDLY CARAVAN PARKS
• A CMCA Friendly Caravan Park offers CMCA
Members a discount of at least 10% of their normal
...
RELATIONSHIP WITH GOVERNMENT
Working with Government
• Attendance at all Local Government Conferences
throughout Australia...
CONCLUSION
• RV tourism delivers quadruple bottom line benefits to
regional and outback Australia
 Economic
 Social
 En...
Thank you for your time
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Benefits of RV Tourism by Richard Barwick

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SEGRA 2017, Tourism of Tomorrow Spotlight Session
Richard Barwick is CEO of the Campervan & Motorhome Club of Australia

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Benefits of RV Tourism by Richard Barwick

  1. 1. Campervan & Motorhome Club of Australia (CMCA) The Benefits of RV Tourism Richard Barwick - CEO
  2. 2. Photo: Vince Evans W101638
  3. 3. CMCA • The Campervan and Motorhome Club of Australia was established in 1986 and now has over 70,000 members and 39,000 memberships • We represent 45% of motorhomes and campervans and 6.8% of the 620,000 RVs registered in Australia • Our members travel on average 140 days per year and more than 90% of member vehicles are self-contained, with on- board toilet and grey and black water containment facilities • Not-for-Profit membership based organisation
  4. 4. OUR VISION A respected, world class RV Club that educates and supports its members, providing camaraderie, knowledge and positive experiences. To uphold an overriding commitment to grow and evolve, to build a smarter, healthier lifestyle for our members, and provide freedom of choice. To educate our members to be responsible and sustainable in the RV community.
  5. 5. MEMBERSHIP GROWTH CMCA membership continues to grow at a rate of 6.5% per year. Over the past 5 years CMCA has acquired more members who own a caravan or an alternate RV, who are welcome to join CMCA. Source: Colmar Bunton 2016 Member Satisfaction Survey
  6. 6. The RV Traveller Market • Rapid market growth, mainly caravans and camper trailers being built with on-board facilities including toilet, shower (permanent and portable), water tanks and holding tanks (permanent and portable) • Domestic visitors account for 91% of total domestic visitor camping nights, contributing to total overnight expenditure of $5.4 billion • Total overnight expenditure of touring self-contained RV market is estimated to approx. $2 billion • It is estimated more than 125,000 RVs touring around Australia each year • Key segments – self-contained RVs, non self-contained vehicles, families, domestic touring and inbound tourism
  7. 7. Member Accommodation Preferences
  8. 8. Member Accommodation Preferences Members indicate that they have a preference for non-commercial or low cost accommodation • Public free camping area without facilities & public low-cost camping areas with limited facilities • Commercial parks are not the first preference as an accommodation option Currently the options are: • 1/3 caravan parks • 1/3 combination caravan parks and low cost camping • 1/3 low cost camping only (will never stay in a caravan park).
  9. 9. Spend – Low Cost Camping
  10. 10. ECONOMIC BENEFITS Average spend - $770.00 per week • Groceries • Fuel • Personal medical requirements • Services • Attractions • Accommodation • Shopping
  11. 11. CMCA RV PARKS A new accommodation concept for self-contained RV tourists who are members of the CMCA. CMCA RV Parks are low-cost, member only, no frills managed RV accommodation facilities and do not operate commercially. CMCA covers all costs relating to infrastructure development, maintenance and running costs to the RV Park CMCA will increase RV tourism to the area and expenditure to local businesses at no cost to council or the community
  12. 12. CMCA RV PARKS Essential Attributes • In a safe and sustainable location • Ease of access for all vehicles • Flat land of approximately 10,000m2 • Likely to receive all necessary consents and approvals • Adjacent to or within easy access of major roads or highways • Able to install a dump point and potable water
  13. 13. CMCA RV PARKS Preferred Attributes • Away from residential neighbourhoods • Provide a tranquil and scenic setting • Adequate fencing and security • Reticulated sewerage • Water and electricity (1 x 15amp outlet) • Reasonable proximity to tourist and recreational attractions • Within reasonable walking distance of retail outlets
  14. 14. CMCA INGHAM RV PARK 2016 Vehicles Adults Children Av Length of Stay Av Community Spend per week October 31 57 2 1.21 $ 1,374.03 September 83 150 0 2.08 $ 3,555.76 August 256 457 2 2.60 $ 12,305.00 July 276 466 2 2.08 $ 10,000.97 June 93 177 4 2.35 $ 7,503.50 May 24 45 5 1.80 $ 840.48 April 14 28 0 2.00 $ 734.00 Estimate only collect 40% of all shopping dockets. Economic multiplier: 3 to 4 times
  15. 15. CMCA RV PARKS PROPOSED SITES: Bundaberg QLD Chinchilla QLD Muswellbrook NSW Wallangarra QLD Woodburn NSW OPENED: Ingham QLD Railton TAS Euston NSW – opening 20 May 2017 George Town TAS – opening soon Penola SA – opening soon CMCA is looking to have 20 RV Parks in operation by 2019
  16. 16. SELF-CONTAINED VEHICLE POLICY (SCV) Self-Contained Vehicle Policy The vehicle complies with the Self-Contained Vehicle Policy • Vehicle is fitted with a fixed supply of fresh water • Vehicle is with an installed and plumbed sink • Vehicle has a grey waste water tank or a portable grey water tank (tote) • Vehicle is equipped with a toilet installed • Vehicle is fitted with a sealable container to hold rubbish
  17. 17. LEAVE NO TRACE (LNT) Leave No Trace The member complies with the LNT Code of Conduct • To stay in any approved rest area • To always take care of the natural environment • To park the vehicle so as not to obstruct reasonable passage • To dispose of all rubbish, grey and black water in an appropriate manner • To support local communities and businesses
  18. 18. GEOWIKI CMCA GeoWiki is a database of campgrounds, caravan parks, national parks, free and low cost camping sites and so much more. It is available to CMCA members only through the Club’s website as well as through App stores as an offline capable mobile app. There are over 41,000 points of interest on GeoWiki, with a member downloads over 17,000.
  19. 19. CMCA RV FRIENDLY TOWNS • RV Friendly Towns have the services and amenities required by all RV tourists • These towns have realised the economic benefits of encouraging RV tourists to visit their region • Currently we have 308 RVFTs throughout Australia Criteria: • Provision of appropriate parking within the town centre • Provision for short term, low cost overnight parking (24/48 hours) for self-contained vehicles • Access to a free dump point • Access to potable water
  20. 20. CMCA RV FRIENDLY DESTINATIONS • Aimed at smaller towns that are not able to meet the criteria of the CMCA RV Friendly Town program • Currently we have 149 RVFDs around Australia Criteria: • Provision for short term, low cost overnight parking (24/48 hours) for self-contained vehicles • The parking area needs to be on a solid, level surface • Access for large vehicles to manoeuvre • Preferred to be a business or community asset that will provide immediate benefit
  21. 21. RV FRIENDLY MICROSITE • A specific events portal for RV Friendly Towns to advertise upcoming events, festivals and volunteering opportunities. • This will include details of events, accommodation options and volunteering capabilities • Approximately 2000 CMCA members volunteer in various capacities from major events to community activities and festivals each year. Many have already submitted applications for Commonwealth Games at the Gold Coast 2018.
  22. 22. CMCA DOLLAR WISE CARAVAN PARKS • Caravan Parks that offer an accommodation option of $10 or less per vehicle, per night • A Dollar Wise Park determines what is included in this rate to best suit their business • Currently there are 50 Dollar Wise Caravan Parks
  23. 23. CMCA FRIENDLY CARAVAN PARKS • A CMCA Friendly Caravan Park offers CMCA Members a discount of at least 10% of their normal tariff • There are 300 parks in this network; one of the largest caravan park networks in Australia
  24. 24. RELATIONSHIP WITH GOVERNMENT Working with Government • Attendance at all Local Government Conferences throughout Australia • Attendance and presentations at Council meetings • Engagement with Chambers of Commerce and business sectors of the community • Working with government to review legislation to open more options to where RV vehicles can park, maximising the land mass for self-contained vehicles and creating an economic stimulus for the community • In the past local governments are missing the key market
  25. 25. CONCLUSION • RV tourism delivers quadruple bottom line benefits to regional and outback Australia  Economic  Social  Environmental  Sustainability • Maximising the benefits this market delivers requires provision of a range of RV accommodation options • CMCA seeks to partner with all tiers of governments to maximise the benefits of RV tourism to Australia.
  26. 26. Thank you for your time

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