In the research process, I analysed different types of magazinesfrom gossip magazine to rock music ones. They were all unique intheir own differing ways and appropriately targeted to theiraudience by featuring articles they would want to read. From recording my vox pop and talking to pupils in my schoolyear, I have decided that my music magazine will be R&B/popbased as this proved to be a favourite genre from my targetaudience who will be female teenagers aged 15-18 and like thisgenre of music. I want my magazine to appeal to this particulartarget audience as but I don’t feel there is a music magazine outthat targets this audience specifically, and therefore I want toproduce a magazine that suits this target audience who like thispopular genre of music. Looking at existing magazines that are currently in the marketgave me an good idea of how the layout of my pages should looklike, (e.g. most of the music magazines used one artist as theirmain cover image) and also ideas on what to include that will beappealable to my target audience. I also discovered what featuresmy target audience would want to find in a music magazineincluding the latest gossip on their favourite artists and exclusiveinterviews. Later I conducted an online poll to find out what typeof feature I should use and will be later explaining the results.
My magazine will compete against magazines including Billboard and Top of the Pops. However my magazine will differ because it will be based on the two music genres of pop and R&B combined together as they link together well and are associated with each other. R&B I believe the combination of these two music genres will make my POP magazine appealable to a large segment of teenagers who like both these similar music genres. The publishing house I have chosen to design a magazine for is Bauer Media. They have around eighty of more media brands varying from magazines to radio stations such as Heat, GRAZIA, Closer, FHM, Magic 105.4, Kiss 100, 4Music and many more. I believe my music magazine fits well within their product portfolio and is a suitable publishing house for my genre of music.
The USP of my music magazine will be that readers will be able to win a £5 iTunes voucher with each issue to download their favourite songs. Each issue will have a printed code and readers can put this code into the magazine’s website to see if they have won the £5 voucher. The chance of winning a prize will encourage people to buy my magazine and makes my magazine unique and stand out compared to others in the market who don’t offer such prize.
This is Rebecca Hui. She is 17 years old and is a student currently studying for her ALevels at 6th Form. She likes to spend her spare time going out with friends, socialisingwith other young people and listening to music on her iPod and some of her favouriteartists include Chris Brown, Nicki Minaj and Drake as her favourite genre of music isR&B/Hip Hop but also likes to listen to dance music when she is out. Rebecca also likesto go see her favourite artists at concert venues like The 02 Arena and Wembley. Whenshe watches TV, she often watches teen drams such as 90210, Gossip Girl and VampireDiaries. She also tends to listen to music channels such as MTV, Kiss and 4Music Her fashion sense is quite girly and stylish as she likes to follow the current fashiontrends but also adds her own quirky touch to make it her own. Her favourite clothingitems would be skinny jeans and dresses that she can wear casually as a day outfit ordressed up with high heels for night time when she goes out. She tends to buy magazines every few weeks when she has time to and her favouritesinclude Heat and Look as she likes to read up on celebrity gossip and see what herfavourite celebs are wearing as she is interested in fashion. She doesn’t buy musicmagazines on a regularly basis but if she was to purchase any she would buy Billboardor Top of the Pops as they are the magazines that include her favourite artists but shefeels as if there isn’t a music magazine currently out that stands out to her. The target audience for my magazine will be teenage girls aged 15-18 who listen toR&B/pop music as I feel that there isn’t a particular magazine out currently that targetsthis specific target audience. Taking into consideration the age of my target audience, Ihave decided that my magazine should be priced around £1.50-£2.00 as they do notearn much money as students and therefore the magazine must be affordable for themto be able to purchase on a regularly basis. I have chosen Rebecca to be the main basisfor my target audience as I believe she reflects the stereotypical teenage girl who wouldwant to read my magazines as it would appeal to her interests and likes.
Track- when you think of this word you Exclusive- this masthead name will make the associate it with music tracks/songs and therefore magazine look important and stand out from is relatable to the whole concept of my magazine. existing ones as we associate the word exclusive The simplicity of this title makes it memorable for as being elite and unique. However it doesn’t readers. However it doesn’t particularly stand relate back to the whole music concept of my out from my other ideas and doesn’t reflect the magazine which I think is important that my pop/R&B vibe that my magazine is aiming to magazine title does in order for my readers to present to my young target audience. remember it. Turn It Up- reflects the exciting and fun aspectBase – relates to the genre of music I am basing of my music magazine. Unlike the other names, it ismy music magazine on. When the word is said you an actual phrase and people may be more likely tocan almost hear the sound of it which makes it remember this as it is different from otherexciting for readers when they hear about it. magazine titles out. Relates well to the concept ofReaders associate this word with music and pop/R&B music being enjoyable and cool. Howevertherefore is suitable to use as my magazine title. the only negative point of this name is that it isQuite unique and catchy which will make it perhaps a bit too long in comparison to othermemorable for readers. However it may sound a names which tend to be short and snappy but this isbit plain and unoriginal. what makes it unique from other standard names
I created a poll at https://app.zoomerang.com/ and placed in on my yolasite. I then asked people on my twitter to vote for which name they preferred to give me an indication of what my target audience would like the magazine to be called and one they’d be appealed to buy.Results – Out of the 16 people who voted in mypoll both ‘Turn It Up’ and ‘Base’ received themost votes ‘Track’ didn’t receive any votes andtherefore I won’t be using that name.Between ‘Turn It Up’ and ‘Base’ I have decidedto choose Turn It Up as my magazine mastheadas I believe it relates well to my magazineconcept and is unique in comparison to existingmagazine names. It has also received goodfeedback with people saying the name ismemorable and catchy.
Using www.dafont.com I chose 5 different fontstyles that I could use for my front cover masthead.I have written about the good and bad points foreach one and at a later stage I will ask a group ofindividuals who belong to my target audience ofwhich particular font they like the most. The typography is quite simplistic but this makes it memorable to the readers. The bold lettering also makes it eye catching. However I think this font is a bit too plain for my front cover and it doesn’t reflect the magazine’s loud and exciting vibe that I am aiming for. The typography connotes a fun and girly feel which would suit my magazine that targets female teenagers. The positioning of the letters looks artistic. However I feel this typography doesn’t really suit the R&B genre of my magazine and doesn’t relate back to my masthead of ‘Turn It Up’ of being loud and exciting. I like the ‘worn’ effect of this typography and makes it look artistic and unique. The bold lettering makes the title stand out and emphasis on each word makes it suitable to use for my title. However I feel that this font doesn’t relate to my music genre well and would suit more to perhaps a rock theme. The style of this font looks artistic and unique compared to other fonts I have looked at. The creative look to this typography makes it attractive to look at making it suitable to use for the front cover masthead. The curved and bold effect of this font makes the masthead look exciting and fun which relates back to the title of ‘Turn It Up’. I like the way in which all the letters are in the same size which makes it different from other fonts I have looked at
After analysing magazines, I noticed the features of the magazines and the ones which were most popular were: Interviews Artist features I created another poll which featured on the Latest gossip on artists research page of my yolasite. I posted the link onto my twitter page and asked my followers to Fact files vote for which feature they would like to see in a music magazine to give me an idea of what my target audience expect and want from my magazine. Results – Both interviews and latest gossip received the most amount of votes which is what I expected as they are popular common features in magazines. Therefore the feature on my double page spread will either be an interview style one or one that covers the latest gossip/news. This information is of use for me when I come up with my possible story ideas.
From my research, I found out that my target audience were looking forfeatures that included the latest gossip or exclusive interviews.Therefore the story ideas that I have created are all based on either agossip style or as an interview feature. At a later stage of my planning, Iwill conduct a poll to see which story people prefer the most and wouldwant to read about it and then develop my chosen one into furtherdetail. School girl turned R&B’s latest young artist. The story looks at a young teenage girl who has been given a signed recording contract and the magazine covers an exclusive interview with the young artist. Readers will be able to read on this new artist on the scene and may start to listen to her songs and become fans of this artist. Boy band who have just finished touring with R&B artist Rihanna. My magazine will cover an exclusive interview with a pop boy band who have just finished touring with the hugely successful artist Rihanna. Readers will be interested in such story as it features an artist they like and will make them aware of this upcoming band who are at the start of their careers. Pop band winning a BRIT award. The feature will cover the pop band who have won a BRIT award and include information about this band. It will also cover other news of the BRIT awards night. This story will appeal to my target audience as it includes the latest gossip on their favourite artists/bands. New Girl reaches number one! This story looks at artist ‘New Girl’ whose debut single has gone straight to number one. The feature will include an interview with the artist herself and gives the readers information about the artist that perhaps they didn’t know before Does Goffs School have the X-factor? The feature looks at what’s happening in the music talent show at Goffs School and includes a few of the finalists as they prepare for their final performance.
Marketing is an important tool in creating awareness of my magazine and I have suggested a few ways in which I can market and advertise my magazine: Billboards- The front cover of my magazine will be advertised on billboards around the area which will be noticeable to my target audience as they go past. In by doing this it will create awareness and attention for my new magazine. Leaflets- A4 or A5 sized leaflets can be made and handed out to MARKETING groups of people who fit my target audience and are interested in the idea of a Internet new music magazine forSocial networking sites such as Twitter teenagers.and Facebook. This is an effective way Posters-of marketing as the majority of my these can be placed in many placestarget audience use these websites such as schools and public hallsregularly. where they will be noticeable to my target audience.
To create awareness for my magazine and to use cross media marketing, I will makea Facebook and Twitter page for ‘Turn It Up’ which will be updated regularly onrelease dates and information about the magazine. Readers of the magazine will beable to follow the magazine and be kept updated on the latest news and when thenext issue will be out to purchase.Marketing my magazine on such social networking sites is a suitable way for my toadvertise my product as the target audience I am aiming for use these types ofmagazines and therefore I can target my magazine to them effectively and usewebsites like Twitter to involve them in the magazine. I am also able to build anonline community by making my magazine established on the internet.My magazine will also have its own website where readers can enter competitionsand have a look at what to expect from the next issue.
Here are two designs for the layout of my front cover that I have come upwith. From my previous research, I was able to design two front coverlayouts which I think are suitable for my magazine. I have includedcommon conventions of a magazine front cover including a main image,pug and the date which are all things that readers will expect from amagazine. SKYLINE PUG MASTHEAD MASTHEAD DATE AND ISSUE BARCODE PUG COVERLINE MAIN IMAGE COVERLINE MAIN IMAGE COVERLINE COVERLINE MAIN COVERLINE SUB IMAGE SUB IMAGE BARCODE MAIN COVERLINE AND AND DATE AND ISSUE HEADLINE HEADLINE
Here are two layout designs for my contents page that I have come upwith. From the research I undertook, I was able to identify the codes andconventions of a magazine contents page including the editor’s note andsubscription, and have included them within my own layout ideas. It wasimportant for me to use these conventions in order to make my layoutlook as realistic and professional as possible. LOGO LOGO CONTENTS CONTENTS SMALLER IMAGE OF MAIN IMAGE COVER TEXT MAIN IMAGE SUB SUB IMAGE IMAGES TEXT EDITORS NOTE SUB EDITORS NOTE IMAGE TEXT SUBSCRIPTION
Thank you for listening to my pitch and I welcome any feedback! Leila Alimadadi