Taciana Medeiros, Myriam  Caleghari, and Charlotte         HumnickiDigital IQ- an Analysis
1.Website• User-friendly• Tools are visible and easy to find• Wide range of services with the booking process• Extensive g...
1. Website• Celebrities’ fan club• M.O. made a donation of 10 000 USD in the  name of each fan to a chosen charity• Easy a...
2. Social MediaSEPARATE FOR EACH HOTEL                            HOW MANY                            FOLLOWERS ARE       ...
3. Mobile Aps• iPhone, iPad, and mobile application• Detailed help section on how to download  and use the application• Co...
4. Video•   Convey the luxurious image of the hotel•   Beautiful pictures; excellent marketing•   Celebrities•   Nature•  ...
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Digital iq an analysis of mandarin o.

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Digital iq an analysis of mandarin o.

  1. 1. Taciana Medeiros, Myriam Caleghari, and Charlotte HumnickiDigital IQ- an Analysis
  2. 2. 1.Website• User-friendly• Tools are visible and easy to find• Wide range of services with the booking process• Extensive gift card service is innovative (e-mail or ship one)• All room rates and offers are described• The website is central, you can book any hotel in the world• You even have the possibility of knowing regional sales offices and their opening hours
  3. 3. 1. Website• Celebrities’ fan club• M.O. made a donation of 10 000 USD in the name of each fan to a chosen charity• Easy access to social media from the site; facebook, twitter, flickr, youtube• RATING  Genius
  4. 4. 2. Social MediaSEPARATE FOR EACH HOTEL HOW MANY FOLLOWERS ARE ONLINE and HOW MANY ARE ON THE PLATFORM Rating  GENIUS
  5. 5. 3. Mobile Aps• iPhone, iPad, and mobile application• Detailed help section on how to download and use the application• Comments about the application• The customer is always connected and bombarded with offers Rating  GENIUS
  6. 6. 4. Video• Convey the luxurious image of the hotel• Beautiful pictures; excellent marketing• Celebrities• Nature• Translates the hotel’s key values Rating  GENIUS

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