2. PROCESS
WHO IS OUR TARGET?
- Generation Y
- International with a lot of American (Californian mainly)
- Business
- Leisure
- A lot of regular guests
3. Process
WHAT DO WE WANT THEM TO DO?
- Visualise new hotel offers quicker and more easily than on computer screen
- Access infomation on the run at anytime, anywhere
- Geolocalisation
- Being able to book on any page of the site
- That they think to the phone and not the computer: it must become a reflex
(mobile first)
- Must be able to pay online easily and secured
- Allow the guest to be a member and to be recognized online immediatly
- Must access information even with slow connexion
- Link the hotel to other hotels of the brand (encourages loyalty to the brand)
- Link social media to the mobile site
- Focus on experience: remind offers to the mind of the guest by pictures (ex:
restaurant menu…)
4. Process
WHAT ELEMENTS WILL BE ESSENTIAL FOR THE MOBILE EXPERIENCE?
- Ergonomic, simple and intuitive design
- High quality pictures
- Booking available on every page
- Useful information first (map, phone number, photogallery, menu…)
- Several languages
- Direct access to social networks
- Small description
- Geolocalisation (tracking the guest and being able to guide him to the hotel)
10. Conclusion
Our mobile site looks better, with more attractive design (colors, pictures,
buttons…)
We allow the guest to book on each page, with simple touch.
The hotel is quickly described and well localised.
