This is my deck from my presentation at the Mashable Connect (#mashcon) conference in Orlando. I cover how Facebook's successful efforts to reorganize the web around people is effecting retail and online commerce. I start with why people share and move quickly to three ideas to implement in this post-Google marketing world.
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Social Commerce - Hype or Reality? Three Breakthrough Ideas that Work Today
1. !
SOCIAL COMMERCE:
HYPE VS. REALITY!
THREE BREAKTHROUGH IDEAS !
THAT WORK TODAY!
!
!
PRESENTED ENTHUSIASTICALLY BY !
MICHAEL LAZEROW!
CEO, BUDDY MEDIA!
1!
19. !
IF YOU ONLY HAVE A HAMMER,
YOU TEND TO SEE EVERY
PROBLEM AS A NAIL.!
!
! - ABRAHAM MASLOW, PSYCHOLOGIST!
19!
20. !
BLACK-HAT SEO EXPERTS!
!
!
SOURCE: SEARCHENGINEWATCH.COM!
20!
21. !
CONTENT FARMS!
“The popularity of Googleʼs
search engine is still second
to none, but Google has
been plagued by … content
!
! farms for a while now.”!
- Mashable, Feb. 2011 !
21!
22. !
LAST-CLICK ATTRIBUTION!
Last click attribution
ignores 97% of spend
driving conversions.!
- July ʻ10 Dataxu Study!
!
!
22!
72. !
LIMITED NO LANDING TAB NO VIRAL TUNING!
CREATIVE OPTIMIZATION OR
TESTING! MARKET
! SEGMENTATION!
!
72!
73. ELIMINATE THE SILOES!
!
PAID!
!
! PAID MEDIA (ADS), OWNED
!
!
!
MEDIA (FB PAGES, WEB
!
!
! SITES) & EARNED MEDIA
!
OWNED!
!
(VIRAL SHARING) MUST
! WORK TOGETHER TO
! SUCCEED ON FACEBOOK. !
EARNED!
73!