1. Question 2: How effective is
the combination of your main
product and ancillary tasks?

2. I think my digipak goes really well with the theme of both my
website and music video. This is mainly because I followed my
black/white theme throughout all my products. My digipak
relates to the style of my music video, because of the gothic
colours used. I also used some pictures from the actual music
video and website gallery to make my digipak as recognizable
as possible. The front cover of my digipak is all about selling
my artist as well as the album as well, so I kept the same
theme. The picture I used for the front of my album cover is
also displayed on the homepage of my website, I did this
because if people see the album, and website, they will
instantly know that the album is for that exact website and
they can buy it. I chose to focus the smile of Xander, and to
focus his face and soften everything else. I used the same font
on my digipak cover as I used on the website to make it more
memorable. Because our target audience is 17-30 we had to
focus on that and make it suitable for our audience. By putting
the logo onto a page on my digipak meant that it could connect
with the website, because I also have the same logo on my
website. Xander’s image is really confident and friendly, as well
ad unique. We wanted his unique personality to stand out on all
of our products. I made sure Xander’s personality was shown
through the website and digipak. His star image is creative and
different. There are many shots in the music video of Xander’s
teeth, and lips. This is another reason why I chose a picture of
him smiling, to remind people he is a friendly artst who is
proud to be his very own person. To keep his unusual image
going I added shots from the music video, the strange ones.
On my website I have made it very easy for people to see my
digipak, as it is displayed on my homepage. I made a friendly
comment as part of my digipak to reach my audiences
expectations. Xander’s image is supposed to be artistic and fun.
I made sure he looked friendly on my digipak and website. For
my website I made friendly titles and headings that will keep
the fans engaged.
I used a lot of images of the artist for the digipak to sell the
star.Our artists confidence is shown through the diigipak, and
website, and especially the music video so this all connects. I
wanted to make the artist come across as emo, this is why he
has flicky hair in all of the pictures. I want teenage boys to look
up to Xander, so I gave him a ambitious stare. I also want
females to be attracted to him as well, this is why I edited the
photographs to look charming.

3. Throughout my website I have various images of the artist. There is also a huge link
between him and the fans through social networking. The website has all my products on.
For example the album is displayed on the homepage, music page, and competition page.
The music video is also on my homepage. The website is made and designed to sell them
products, and the artist as a whole. The images work really well together, and the colour
scheme works well together. The background of my website is white, this is similar to the
background colour in my music video. The website is very similar to my other two
products. The merch page on my website is important as you can buy T-shirts,bags,cups
etc, and they have a logo or picture on them that relates to my digipak. The website and
digipak both follow the black and white colour scheme I came up with.
I repeated images throughout my product because the more you see a image the more
noticeable it gradually becomes. On my website there is a track list with the track names
that are also on the back of the album. This helps build a wider audience and give fans
what they want. I uploaded my album and music video on the homepage AND music page
on my website. I did this so that they are easier to find, as they are important products
that need to stand out. The out now poster on my website represents the album so that
people will want to buy it. The website is useful for both the digipak and music
video, because it is a way of advertising them and getting a greater audience.
The website is also helpful, as there is a competition page where the audience can win the
album. This is an advantage to the digipak because it will increase the amount of sales.
The website is a mixture of black, white and grey and they are all relatable to the style of
the music video.
The website is similar to my other products. The teaser pictures are to suit my target
audience which is 17-30.

4. During the music video the pace changes a lot, and so does the editing. The main
Product has influenced what the others will look like. I didn’t want the ancillary products to
not relate to the main product so instead I made sure they did. I made them both connect
with the music video. Xander the artist appears in all the products so it is easier to
remember the artist. The design of all products fit will together and all give off the same
messages and persona about our artist. Xander. All music videos are structured differently
from one another. Our music video doesn’t follow any rules as it is made in a unique way.
It doesn’t have a equilibrium. Our music video is mainly performance, and some music
videos are edited to show more performance, and we followed this idea because we
wanted our star to get involved as much as possible. Our music video is all about
promoting our star.
However the main kind of music video usually has an equal amount of narrative as well as
performance too. Our music video breaks this common rule, which isn’t a bad thing. The
camera work is focused mainly on the action, like usual music videos that you see on TV.
This will make our music video liked, because we are giving them everything that they
want. Our music video has a lot of flashy cuts to suit the beat of the music, which follows
the conventions of real music videos. Our audience wouldn’t want a boring simple edited
music video with no effort put into it, so we took our time to make the editing perfect.
Our music video is structured pretty much like a fast cutted montage. My music video is
edited with quite a fast pace. We used vernallis’s editing ideas by using lots of shots of
close-ups of the artist and fast cuts. We also used Goodwin’s idea of notion of looking all
the way through our music video, the whole way through there are sexual fragmented
shots in our music video.

5. Our target audience are people in their late teens, and adults aged from 17-30. Our target
audience gender is both female and male. Although we expect more females to enjoy our
music video easier. Our audience can come from any background and doesn’t have to have
a particular nationality or life style. I believe most people who enjoy Electro-house music
videos will enjoy our music video. Older teenagers and adults who like a bit of fun and
voyeurism with excitement will also want to watch our video. Those who’d rather
performance based music videos will probably get more pleasure from watching our music
video. But mainly people in university, working or in school will probably watch our music
video. Also, mainly people who enjoy creativity, having a little fun, being abstract and
artistic will like our video more. People who wear make-up , maybe of both genders. I’m
thinking more of the rocker/gothic/emo styled people will like our video best out of
everyone, which is fine. This is what we took into account when designing my digipak, and
my website. This is why I decided to stick with the black/white theme for my digipak. As it
relates perfectly well with the style and colour of the music video.
People who like gothic things, rather than clourful, who enjoy dark things will prefer our
products which is fine, as we’d like to attract that kind of audience, obviously as well as a
more wider variety too.

6. It is very easy for the audience to access my products. The website has enabled the target
audience to get easier access to all of our products. On the homepage of the website I
have the music video, and the digipak both very visible on the homepage of my website.
The album has “buy now” under it so that the audience can buy the album as soon as they
get onto the first page of the website.
The store is also shown on the homepage showing what the merch looks like so that
people know what sort of things they can buy on the website. Also on the music page
there is the list of tracks on the album, as well as the album on sale again. There is also
the latest music video out, which allows the audience to get as much access to our
products as they like.
On the competition page, there again is a competition that the fans can win the latest
album. There are just so many ways that the audience can access all of our products. I
made sure it was easy for the audience to be able to buy what they want, and see what
they want when getting onto my artist website.
The merch again is another few products that I have made myself and put onto the
website, on a separate merch page, and also onto the homepage too. Through the
website, the audience have very easy access to my products made.

7. As you can see there are many close-up shots of our artist singing. He takes up most of
the camera space. We even got extremely close to his face, for example the shot of his lips
and teeth above. Our main artist Xander is presented as confident,unique and gothic. The
main artist has an unusual appearance to normal people you would be used to seeing in a
music video. His hair is really long for a guy. Our artist is presented as a very proud
individual. Xander’s videos are all about fun and giving out a certain message to
people/somebody. The main audience of the music video is the female actress (the one he
is seeing about). Obviously, made for our target audience to also enjoy as well. Also our
artist seems quite mysterious and strange, which is something a lot of people would be
able to relate to him for. A lot of people are unique and would love to stand out, and in this
music video our artist gets a chance to show his unusual qualities. Our main artist has all
the power and authority in the music video, as he is always giving the audience direct
address towards the camera, almost like looking into their eyes and connecting with them.
In some shots, the main artist leans further in towards the camera, to allow the audience
to get a full shot of the main star and what he looks like. You can tell our main artist isn’t a
show off or anything, because he doesn’t have much mise-en-scene. This is because we
focused more on the face of the artist, making it more memorable. Our artist also comes
across as friendly towards his fans. The website and digipak shows this. That is why they
connect so well with the music video.

8. Ancillary tasks: When I am searching online looking at a
website, I usually expect a competition page, a gallery with
interesting pictures, a good merch, a complete full
homepage, and a way to contact the artist. By making a really
friendly easy competition page on my website I will reach my
fans expectations. On the contact me page it is very simple
and friendly, the picture he is holding a teddy bear, and it
gives off a really friendly impression which fits in with our fans
expectations. Also I chose the best pictures for our gallery. For
my merch I made a number of different items, to also beat
the fan expectations. On my digipak on a page I wrote a
description from the artist, this matches well with his
politeness towards his fans on the website I made as well. On
the homepage of my website there are pictures of fan art that
people have drawn for the artist, and an email to allow fans to
send him anything they want. This has made a strong
connection with the artist and the audience.
For my music video all the shots of the artist fufills the
expectations of the audience. Another thing that does is the
voyeurism, and editing in time with the beat.