The document discusses the target audience for a new music magazine focusing on indie pop and R&B genres. The target audience includes women ages 18-28 who are interested in vintage music, fashion, homeware, and makeup. They would fall into the lower middle class or middle class socioeconomic categories. The magazine is intended to be purchased weekly and affordably priced for those in education. It will feature opportunities to win concert tickets, information on gigs, and a chance to win an iPhone. The magazine's style will aim to appeal to the target audience's preferences including pastel colors.

1. Target Audience

2. Imaginary Entity
• I have decided to focus my Magazine on the Indie Pop and
R&B genre. My Target Audience will have interests in
vintage: music, fashion, home wear and make-up. It is
intended for Women between the ages of 18-28. The people
interested in my Magazine would be in higher education or
in according to the National Readership survey they would
fall into the C1 category (lower middle class -supervisory or
clerical, junior managerial, administrative or professional)
or B ( Middle Class- intermediate managerial,
administrative or professional)

3. Lifestyle
• My magazine will be bought weekly as my target
audience have a fairly high disposable income
however it will be reasonably priced so women in
education will be able to afford the magazine too.
They regularly attend gigs/concerts so my
magazine will feature opportunities to win free
tickets and information on gigs. They also have a
keen interest in newest technology and will
preferably own an Iphone, as they will have an
eclectic range of music. There will also be a
chance to win an Iphone. Their favourite colours
would be pastel which is what I intend to include
within my magazine.

4. Imaginary Entity Questionnaire
What gender are you?
Female
What age range are you?
18-28
What is your profession status?
Full time education / full time work
What are your Hobbies/ Interests?
Concerts/ Gigs/Shopping/Fashion
What is your favourite Music genre?
Indie Pop/Jazz/R&B
How often do you purchase music
magazines?
Weekly
How much would you usually spend on
a magazine?
£2.00-£2.50
Who would you prefer to be on the
cover of a music magazine?
Single Artists
What Colours do you prefer?
Pastel Colours/Pink/White
What type of phone do you own?
Iphone