1. The music video will tell the story of a young girl struggling with body image through different shots and scenes taking place in various locations of a house. 2. While featuring typical elements of R&B music videos like suggestive clothing, makeup, and displays of wealth, it will diverge from the genre norm by directly addressing the serious issue of body image, which is atypical for R&B songs. 3. Low key lighting and cutaways between scenes will be used to set a moody atmosphere and convey different periods of the girl's experience over the course of the narrative video.

1. Ideas Generation Laura Slater
My song is Pretty Hurts by Beyoncé. The genre of the music video is R’n’B and the target
audience is young girls 15-25.
Characters
There is only going to be one character is the music video. This is so that it relates to one
girls story and relates it to the song properly. We are going to use a young girl that will
be heavily made up to show how she is conscious of the way she looks from the outside.
This relates to some of the lyrics in the song “We try to fix something but you can’t fix
something that you can’t see, it’s the sole that needs the surgery” the girl will be wearing
minimal clothing to show how she represents herself and her body. As well as this she
will also be wearing jewelry and expensive clothing to show that from the outside her
lifestyle looks desirable but actually inside she is very upset and hurt. Through this
character we want to show her sexuality in a very minimalistic way.
Narrative
The style of video will be narrative. We will use the video to tell the story of the girl
through different shots. The cut away’s also tell different parts of the girl’s story. Even
though the video will be quite conceptual some features of it will not be iconic of an
R’n’B music video. One feature that will not be iconic is the genre is the issue that we are
referring to in the song. In R’n’B songs serious issues are not normally addressed. This is
why our music video is different in this way. Body image is a serious issue with young
girls today and this is relating to the issue directly. On the other hand the video will be
conceptual as sexuality will be used to show how the girl presents herself which is very
present in R’n’B music videos.
Iconography
One thing that is iconic of our music video is the sexuality of the girl shown throughout.
She is wearing minimalistic clothing which is a good representation of the genre of
R’n’B. As well as this the girl is also wearing a lot of make-up, which shows the
glamourous side to the genre.
Setting
The setting of the music video is going to be shot mainly inside of a house. Different
locations in the house will be used to create different scenes and different parts of the
video. For example shots of the girl on a big staircase, in a bedroom, and also inside of a
swimming pool. Using this location also relates to the genre of the music, as it shows the
lavish lifestyle of R’n’B.
Style
The lighting used in the video will be low key lighting. This is so that it creates an
atmosphere and creates the mood that the song is about a serious subject. The sound
will also be non- diegetic and the singing will be over the video. As well as this we may
also include some still picture shots. Cut away’s will also be used in the music video to
show different sections and periods of time. This is a good editing technique as it shows
different periods of time.
Neale’s ‘Mental Machinery’:
There will be some conventional features used throughout the video. For example using
the character of a young girl dressed in provocative clothing. This is quite conventional
of R’n’B music. As well as this another feature that is conventional of an R’n’B music
video is the amount that wealth is shown throughout. For example the swimming pool,

2. Ideas Generation Laura Slater
expensive clothing and jewelry. On the other hand the music video will not be
conventional. This is due to the music video being related to a serious topic. E.g- Young
girls and body image. This is not stereotypical of a R’n’B music video as they do not
normally relate to serious topics, it is mainly about love and money. This is why our
music video is going to be different to any other R’n’B music video.