1. KATARZYNA M. SAWICZ
104 Covert Street Brooklyn, NY 11207 C 718-753-8729 kasia.sawicz@gmail.com
WORK EXPERIENCE
Nike, Entertainment Marketing, Assistant Manager New York, NY. July 2013-July 2015
• Secure Music Artist(s) and/or DJ(s) for various category events across North America and Canada.
Bookings include artist and/or DJ performances OR participation in Nike celebrity and influencer
games/tournaments (for example, NBA All Star Weekend and NFL Super Bowl)
• Strategize and execute all entertainment marketing efforts in North America and Canada across all Nike
categories and functions including daily product seeding for Music clients of all genres, events and
promotional partnerships
• Work with in-house design team to create custom apparel and footwear for special product seeding
projects (for example, Grammy’s, BET Awards, Artist Tours)
• Manage Talent budget for all events, including, talent fees, travel, transportation, product, etc., manage
Talent and all needs onsite, and work with internal legal and PR teams for all necessary artist approvals
• Establish and maintain relationships with current Music client list of trending artists of all genres as well
as their respective label and management teams, fashion stylists, editors, etc. as well as scout for new
music client opportunities. Talent includes, but not limited to: Jay-Z, Beyonce, J. Cole, Future, Diddy,
Wale, Joey Bada$$, Schoolboy Q, Chance the Rapper, Mike Will Made It, Rae Sremmurd, ASAP Mob,
ASAP Rocky, Dej Loaf, Bas, Jhene Aiko, Jadakiss, Fabolous, Vinny Cha$e, Spenzo, Kid Ink,
RaVaughn, Kehlani, Melanie Fiona, Kelly Rowland, Bridget Kelly, Common, Nelly, Ne-Yo, Tinashe,
Zedd, Tori Kelly, Sam Smith, Jon Bellion, Diplo, Skrillex, Dillon Francis, Macklemore, Purity Ring, All
Time Low, Anna Lunoe, DJ Skee, DJ Clark Kent, Venus X, Peter Rosenberg, DJ Envy, Chris Brown,
Trey Songz, Bow Wow, Terrence J, Maroon 5, Mack Wilds, Statik Selektah, Eminem
VEVO, Marketing Manager New York, NY. January 2010- July 2013
EVENTS
• Conceptualized, planned and executed all events devised to spread brand awareness, engage
consumers and manage sponsor expectations; live concerts, product launches, private client sponsored
events, etc.
• Coordinated execution of all custom marketing & promotional programs for artists on the VEVO
platform, including sweepstakes, video premieres, artist album releases, tour sponsorships
• Worked with VP of Press & Publicity on daily press outreach and placement for all Rap/HipHop & R&B
specific content on VEVO
• Managed design, production and inventory of all VEVO promotional branded items for 12 global offices
• Managed Marketing department interns
PROGRAMMING
• Daily programmer for all video content, Rap/HipHop & R&B specific, on multiple properties on VEVO’s
platform, including, VEVO.com, VEVO on YouTube, VEVO TV, Twitter and Facebook
• Daily dialogue with all record labels on VEVO’s network to coordinate and executive digital marketing
plans for video premieres, album releases and nationals and worldwide tours; work directly with talent to
create original content and programming
SOCIAL
• Managed daily maintenance of VEVO’s social network for the Rap/Hiphop & R&B genres; Twitter
Facebook, Instagram
• Monitored all artist and genre related news
Universal Music Group, Assistant to General Manager and National Sales Director New York, NY.
March- December 2009
• Assisted General Manager and National Sales Director

2. • Managed and executed digital ad sales campaigns across Universal Music platform and record label
sites
Everlast Worldwide, Sports Marketing New York, NY. September 2008- November 2008
• Coordinated and led execution of events and promotions, managed creation and distribution of
informational marketing materials to raise event and brand awareness
• Coordinated talent appearances, apparel orders, equipment requests, etc.
• Worked directly with Digital Marketing Manager to edit and update website content, merchandise
product assortment at site and coordinate homepage and email promotions
W Magazine, Sales Assistant New York, NY. November 2006- September 2008
• Assisted Fashion Director and National Sales Director in preparation for sales calls, travel & meetings
(domestic and international), all client presentations and client relationships
• Ensured updated account sheets (share of market, competitive positioning, edit credits, relative articles
and web capabilities), prepared customized merchandising presentation(s) and research presentations
• Coordinated outside office Sales Assistants (LA, Chicago & Detroit) in up keep of materials and
supplies, creation of presentations, management of database, client mock-ups
• Coordinated client promotions, W events execution, and sponsor/client integration
BLENDER Magazine, Marketing Freelance New York, NY. September 2005 - November 2006
• Assisted Marketing Director and Promotions Manager in creating client promotions and branding events
• Managed event Guest &RSVP Lists
• Coordinated outreach to clients / PR agencies for sponsorship of event gift bags
• Produced monthly PR onsert for each issue
• Created and maintained department calendars: management, events and marketing.
EDUCATION
New York University, New York, NY Dates Attended: Sept. 2002-May 2006 BA in Journalism and
Mass Communication, Minor in History
SKILLS & ACCOLADES
Microsoft Office Suite (PowerPoint, Excel, Word), Adobe InDesign, Adobe Photoshop, Key Note
Languages: Polish
NYU Women’s Varsity Swimming, 2002-2006, Captain Senior year, 2005-06 season