The document summarizes a creative brief team meeting for an advertising project. The team discussed ideas for the name and slogan of the product they were advertising, as well as color scheme options. Suggestions included Bubble Deluxe, Gumballs, Chudz, and Chew Chew. After considering the positives and negatives of each idea, the team selected Bubble Deluxe as the final name, "Bursting with luxurious flavours" as the slogan, and a green and blue color scheme. Their target audience was decided to be 13 years of age and older.

1. Btec Level 2 Creative Media Production Unit 18 Advertising Production Student Name: Laura Mckiernan
Group Name: Prestige Worldwide
The Creative Brief Team Meeting of Ideas
Team Member Ideas for Names & Slogans Ideas for colour schemes Positives about their ideas Negatives about their ideas
George Gulliver
Bubble Deluxe
For them luxurious bubble
blowing moments
Green and black Good name and slogan Colours are dull
Jack Honess
Gumballs
Bursting with luxurious flavours
red, blue, green, yellow Rainbow colours Name isn’t very exciting
Laura Mckiernan
Chudz
Blue and white colours name
Luke Smith
Chew Chew
The bursting flavour
Green and blue slogan Repeating the name
Final Chosen Name
Final Chosen Slogan
Final Chosen Colour
Scheme
Who will your target audience
be?
Any Other Final Decisions
Bubble Deluxe
Bursting with luxurious flavours
Green and blue 13+

2. Btec Level 2 Creative Media Production Unit 18 Advertising Production Student Name: Laura Mckiernan
Group Name: Prestige Worldwide