1. LIVE PROJECT REPORT
(29 Sep-22 Nov)
PRESENTED BY: SWAYAMPRAVA AICH
THETA(435)
2016-2018

2. IMRB International
Type Market Research
Founded 1970
Founder(s) Hindustan Thompson
Associates
Headquarters Mumbai.
Services Research, Business
Consulting and
Survey[disambiguation needed]
Employees 1200
Website www.imrbint.com
INTRODUCTION:

3. Mission and Vision of IMRB
• MISSION- Client service focus, Empowered employees,
Innovative research strategies and cost effective.
• Vision- To sustain in Rank 1

4. • IMRB is the vision of Mr Subhas Ghoshal
• IMRB is born out with the conviction that good
advertising can only be built with sound
consumer insight.
• IMRB is the university of Indian market
research.
• IMRB is the one of the top 15 Market research
company in the world. IMRB was set up in
1970

5. IMRB is a division of Hindustan Thomson
Associates (HTA) in India.
IMRB is member of Kantar group one of
the world’s largest research, information
and consultancy network.

6. Specialized area of IMRB
• Consumer market
• Industrial marketing
• Business to Business marketing
• Social marketing
• Rural marketing

7. Awards and Achievements of IMRB
• The most net worthy award is being the MR
agency for the year 2005-2009.
• IMRB presented cutting edge research for.
several years at international forums and won
awards for there efforts.
• IMRB has established India’s first TV rating
system.
• IMRB Created social economic classification
system (SEC) in India.

8. Clients of IMRB
• Bharti group
• TVS motors
• Cadbury
• Nestle
• Pepsi group
• Idea
• Airtel
• ITC group
• Indian Airline and so on………

9. Competitors of IMRB
• MARKET PULSE
• DELPHI RESEARCH SERVICES
• PROTECH INDIA
• DIKSHA RESEARCH
• SAMPLING RESEARCH
• TNS INDIA

10. Strength
Largest
Field
network
Senior in
research
Industry
Experience
d
employee
Multi country
Research
capability

11. WEAKNESS
• Sometimes not providing proper data of the
clients.
• Delay in payments of freelancers
• Company don’t have any canteen facility for the
employees.

12. Training at IMRB
• Project handling
• Working on different projects
• office work(auditing)

13. ON 29TH SEP:
• on the first day of IMRB we were given a task to
watch and record commercial advertisements
that are shown before a movie and at the
interval of the movie (at PVR Shalimarbagh; M.S
Dhoni)

14. WORKED ON PROJECTS
PROJECT NAME DURATION WORK TYPE
SWADIST(PEPSICO) 1 DAY FIELD WORK
MAGIC BUS 3 DAYS OFFICE WORK

15. PROJECT- SWADIST
.WHAT IS SWADIST ?
- This project was designed to read customer
behaviour.
•OBJECTIVE:-
-To find out customer's buying behaviour and
what they think about the product.
TASKS:- -getting the clients.
-reaching at the location with them
-accompany them while they shop

16. PROJECT : MAGIC BUS
• Title name: Magic Bus
• Aim:- To survey and create awareness about WPP
working in rural ares to get the backward children(poor,
dropouts etc..) study though various quotas(sports etc..)
and to know if its helping the children those who are
taking benefits of this and their interest or disinterest
about the program.

17. OUR LEARNINGS
• How to deal with customer.
• How to take the precious time of others.
• How to maintain the difficult situation in
working time.
• How to do work in a team & individually.

18. Achievement
• Our team had completed the project
SWADIST that is being with clients
through out the time when they shopped
with their given money and observing their
buying behaviour within the limited given
time(15 minutes)

19. CONCLUSION
BY THE MARKET RESEARCH PROJECTS WE
LEARNT THAT HOW TO COLLECT MARKET
INFORMATIONS AND HOW TO INTERACT WITH
THE CLIENTS.

20. THANK YOU