ATS & iCohere Webinar 2016-06
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ATS & iCohere discuss the new iMIS bridge for iCohere unified learning.
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ATS & iCohere Webinar 2016-06
- 1. Association Technology Solutions Unified Learning Using Engagement Data to Drive eLearning Design Presented by: Association Technology Solutions iCohere
- 2. Association Technology Solutions About ATS • Serving iMIS community since 1995 • Full-service Authorized iMIS Solutions Provider (AiSP) • Application development to extend the functionality of iMIS • 2015 Authorized iMIS Solution Provider (AiSP) of the Year
- 3. Association Technology Solutions Hosted by Moderator: Richard Banks Sales Manager Association Technology Solutions, LLC Direct: (571) 213-4785 Email: rbanks@atsol.org Presenter: Lance A. Simon, CVEP Executive Vice President iCohere Direct: (202) 870-6146 Email: Lance@iCohere.com Presenter: Randy Richter Director of Technology Solutions, Partner Association Technology Solutions, LLC Direct: (720) 945-7256 Email: rrichter@atsol.org
- 4. Association Technology SolutionsAssociation Technology Solutions Using GoToWebinar • Attendees are muted to reduce background noise • Remember to ask questions via the Questions panel • Questions will be answered during Q&A after presentation is complete
- 5. Association Technology Solutions iCohere® Unified Learning System • Custom development shop since 1987 • Platform first launched in 2001 • Headquarters in Walnut Creek, CA • Independent, owned by CEO/Co-founder • Developed and cloud managed by iCohere • On U.S. Government Federal GSA schedules • Section 508 Accessibility
- 6. Association Technology Solutions iCohere & iMIS • Purchase is made in iMIS E-commerce solution • Single Sign-On • User profile information fields • Instant profile information updates • Group/Course/Product assignments • Course completion information • Webinar attendance information
- 7. Association Technology Solutions “Unified Learning” Evolution Webinars Self-Paced & Instructor-Led Courses Learning Communities & Member Portals ENGAGEMENT ANALYTICS
- 8. Association Technology Solutions “Build It and They Will Come…”
- 9. Association Technology Solutions Webinars: Get Started! • Perfect for getting started with online education • Cisco WebEx enterprise webinar room integrated with iCohere • Registration and payments through iMIS • Direct link into webinar from iMIS web site • Many opportunities for building engagement within webinars • Reporting back to iMIS on webinar attendance • 24x7 worldwide attendee support
- 10. Association Technology Solutions Webinar Interactivity Webinar platforms include a variety of tools to foster engagement and interaction. Use them but be careful not to over-engage. • Annotation / Drawing • Tools • Polls & Voting • Open Chat • Private Q&A
- 11. Association Technology Solutions Generate Incremental Revenue • Continuing Education Credits – provide valuable training and a test for CE credits. • Sponsorships – Provide opportunities for like- minded businesses to sponsor a webinar or series of webinars covering an in depth topic. • Special “Teaser” Promotional Webinars – Hosting webinars featuring presenters from an upcoming conference to boost registrations. • Membership Benefit – free webinars can reinforce the value of membership dues. • Self-Paced Courses – bundle a series of webinars into a self-paced course along with a course guide, assessments and tests.
- 12. Association Technology Solutions Webinar Engagement Metrics • How many people registered? Members? Non-members? Fees paid? • How did they answer questions in the registration form? • How long did they stay in the webinar? • What platforms (desktop/mobile) did they use? • Did they ask any questions or offer comments? • How did they rate the session in the satisfaction survey? • Did they access the webinar handouts & archive? • Did they respond to the discussion post afterwards?
- 13. Association Technology Solutions Reusable Learning Assets Publications Courses Webinars Conference Presentations Discussion Boards Documents & Videos
- 14. Association Technology Solutions ILCA Knowledge Center
- 15. Association Technology Solutions ILCA Knowledge Center
- 16. Association Technology Solutions Virtual Conferences
- 17. Association Technology Solutions Learning Communities
- 18. Association Technology Solutions Learning Community Metrics • How many people are logging in? • How often? How long do they stay? • Which types of courses are most popular? • How many CEUs are people completing? • Which resources are most popular? • How many discussion posts are people making and on what topics?
- 19. Association Technology Solutions Integration Nuts and Bolts • Purchase is made in iMIS using RiSE, the ATS Online Marketplace, or a custom cart • At checkout information is pushed to iCohere • Single Sign on leverages your iMIS login page • Completion data is written back to iMIS • Setup table lets you define which profile fields to read/write between iMIS and iCohere • iMIS 20 dashboard to show Number sold, Dollars sold, and Credit hours earned per month as well as other features. • Built on the iMIS Business objects and works with all versions of iMIS
- 20. Association Technology Solutions • Look for your invitation email from this address: sqldba@iCohere.com • Our hub for developing your professional skills with eLearning and virtual meetings Archives and handouts for all our webinars Unified Learning Design Studio™ Meetings Without Walls™ for virtual meetings eBooks, Guides and Case Studies Free and discounted online courses Online discussion boards • Learn more at iCohere.com/Academy Join 1400+ of your peers in this worldwide professional learning community!
- 21. Association Technology Solutions Questions & Answers Moderator: Richard Banks Sales Manager Association Technology Solutions, LLC Direct: (571) 213-4785 Email: rbanks@atsol.org Presenter: Lance A. Simon, CVEP Executive Vice President iCohere Direct: (202) 870-6146 Email: Lance@iCohere.com Presenter: Randy Richter Director of Technology Solutions, Partner Association Technology Solutions, LLC Direct: (720) 945-7256 Email: rrichter@atsol.org
- 22. Association Technology Solutions More from ATS Looking for more from the experts at ATS? Other Questions? Email: info@atsol.org Online: http://www.atsol.org Phone: (720) 945-7252 Upcoming Webinars Past Webinars http://atsol.org/Webinars schedule of upcoming webinars http://atsol.org/PastWebinars video recordings and downloadable presentation slides
Editor's Notes
- Thanks so much, Richard. iCohere is celebrating its 15th year serving a wide variety of organizations, from corporations to associations, other nonprofits and federal government agencies. Our headquarters are in Walnut Creek California, we are an independent cloud-hosted software company. We manage the iCohere application ourselves with a U.S. based development & support team. Over the past 15 years we have created what we call a “unified learning system” that is represented in the four slices of the chart on the right-hand side here. This type of integrated learning and collaboration system enables us to integrate with iMIS in a very consistent way across online communities, eLearning programs be they self-paced or instructor led, large-scale webinars, and even hybrid & virtual conferences.
- Our development team has integrated iCohere with many external systems & databases over the years, and it is our great pleasure to have launched our iMIS bridge with the help of the iMIS experts at ATS. This bridge integration software, which resides on your system along with your iMIS database, includes Single Sign-on, also called Member Pass-through, the ability for your members to use their standard username and password in order to access iCohere courses, webinars, communities and virtual conferences. This new bridge also includes other powerful features including the ability to transfer any profile information fields you wish from iMIS into iCohere; to instantly bring back information from iCohere into iMIS, as members or learners update their profiles within iCohere, and to bring back to iMIS your member’s course status and completion information, as well as webinar attendance data.
- Developing a unified learning program for your organization is an evolution not a revolution! Without knowing where each of you are on this continuum today, let me make some comments about what we typically see with our clients. Many of our clients begin their e-learning programs with webinars. In fact, they may have been producing successful webinars for several years now, in which case they have a large collection of webinar archives. But still they may not have been collecting the kind of engagement analytics that would tell them, beyond revenue collections, if their webinars are being successful in engaging their membership and providing members with great value. Often times they are not collecting data on the basic demographics of their webinar attendees or program satisfaction data. So our team works closely with our clients to collect the data they need in order to understand how to build on their webinar programs to create the next step in unified learning, such as self-paced and instructor-led online courses. In fact, in one day, literally, we can show you how to transform a webinar series into a self-paced course with appropriate testing, certificate delivery, and integration with iMIS for storing completion data in your members profile record. One day! Once you are engaging your members with online courses, then even more useful analytics can be gathered, in conjunction your privacy policy, based upon the interaction of members in those courses, from discussion boards, and more. And then, if you wish, you can create what we call a learning community or a member learning portal, in which the best aspects of webinars, courses and traditional community features can be leveraged together to create a highly engaging, truly “sticky” member experience. So let’s go through these steps in just a bit more detail.
- This is actually a page from our corporate brochure from a few years ago; and I keep this screenshot to remind us the core truth of “build it and they will come – not!” It's something to keep in mind as we look at engagement analytics and demographic information collection -- you can have the greatest integration with iMIS and the world’s best unified learning platform from iCohere, but if you don't apply staff and volunteer human resources to engaging with your members and facilitating your online programs, then they won’t meet your interactivity and engagement objectives – these aspects don’t happen by themselves, and that is true even with webinars. Webinars are such fantastic place to begin the kind of engagement relationship that you want with your members, and that’s why it was so important to us to integrate iCohere webinar data with iMIS. So, as an example of creating engaging & profitable eLearning, let's take a quick look at how webinars can be more engaging, can help launch or strengthen your unified learning strategy, and bring us back great attendee information as well as generating significant non-dues revenues!
- We have integrated iCohere with the Cisco WebEx enterprise suite of products at the same deep level as with iMIS, using our internal application programming interfaces or “API”'s. So the member experience with signing up for an iCohere-based webinar, paying for it and collecting any information at the point-of-sale, all that occurs on your website in conjunction with iMIS. At the time of the webinar, the member clicks on a link and they are seamlessly brought into the webinar at the end of the WebEx system. Attendance data is brought back -- actually from WebEx into iCohere and then from iCohere back into your iMIS member records. Another great thing about Cisco WebEx is that they support attendees globally and around the clock, so as our association clients attract more globally members, they have access to, round-the-clock support for their webinars.
- We work with our clients to help them make their webinars interactive and it's not easy! Webinar attendees tend to be rather shy about engaging, and presenters may not have experience with things like web cam video, being able to view posts and respond to them in a timely manner, or using annotation tools. So there is a methodology for producing interactive & successful webinar that we teach our clients, and that I teach through my Meetings Without Walls course, and our goal is to make webinars not just a channel for information distribution, but also an opportunity for creating collaborative learning experiences.
- So why am I spending so much time talking about silly old webinars when that’s just one small part of what iCohere provides? Well, three reasons! The first is that there's a lot of incremental revenue to be made easily and quickly through webinars. That is especially true if you provide continuing education credits through your webinars. There are also sponsorship and advertising opportunities. And the last point on this slide around self-paced courses is fundamental, that you can, through understanding the metrics from your webinars, create really successful self-paced or interactive courses that move your unified learning program forward. So what kind of what kind of metrics can you collect from simple old-fashioned webinars?
- Lots! In fact the process begins right at registration. I'm surprised at how many organizations don't ask good questions in their registration forms. Even simple things like - What are your learning objectives? or What kind of experience do you have in the topic area? or How did you learn about the webinar? Our integration with WebEx provides a treasure trove of information on attendees including the links in which they stay in the webinar, what platforms they used to access the program, questions and comments that they made during the program, how they rated the program and whether they access the webinar archive. Furthermore, if you launch your webinars from with in a learning community, as we’ll discuss in a moment, you can also analyze whether attendees access the discussion board that might be associated with the webinar. Again all this data collection must be in compliance with your member privacy policy.
- We call webinars -- as well as courses, publications, videos and conference sessions recordings -- we call all of these objects reusable learning assets. We've been talking about webinars here and now let’s look at how webinars can be used to launch an online learning center. Our goal is to create an expanding pool of reusable learning assets that you can combine in lots of different ways to create engaging professional learning programs for your members.
- Here is a great example from our friends at the International Lactation Consultants Association or “ILCA”. This is an iCohere website that ILCA calls their Knowledge Center, and it is an all-in-one portal, fully integrated with their member database system, that ILCA’s members use to access webinars, self-paced courses, and even their hybrid annual conference. Believe it or not, this entire Knowledge Center site is managed by just one staff member, it’s that easy for them to combine & launch their reusable learning assets into new programs for their members.
- When we go into the classroom inside ICLA’s knowledge center what we see is a collection of webinar archives, self-paced courses, and recordings from their hybrid conferences. In fact our team is about to produce their next annual meeting as a hybrid conference in July. Each of these courses includes the recording, a test, and the issuance of a completion certificate. Of course that completion information is also immediately passed back to their member database system.
- Here is another example of unified learning – a 100% online or “all-virtual” conference. Our client AHRA decided to cancel their fall on-site conference and move the event online. The engagement metrics, as well as the non-dues revenues, that can be generated by this kind of program dwarfs what is possible with standalone webinars. For example, besides the attendee registration fees which were considerable, the major sponsor of this all virtual conference paid around $50,000 for their sponsorship package.
- And lastly, here is a screenshot of the learning community that iCohere runs, called the iCohere Academy. This site has a membership of over 1,400 professionals, your colleagues, learning and collaborating about how to produce online professional development programs and virtual meetings. In this site you can find all the aspects of a community portal, combined with webinars, self-paced and instructor-led courses, and a robust resource sharing area.
- There are a wide range of metrics that you can get from this kind of unified learning site, including all of the metrics that we talked about with webinars and courses plus all the metrics that you would expect from a community portal. Engagement analytics have become a very important aspect of our clients requirements and, in fact, this year we are launching a new 3-D visualization analytics module with these engagement metrics and more, and we’re looking at how our clients can anonymously share their aggregated data with other clients for the purposes of benchmarking performance. Over time some or all of this data can be transported back from iCohere into iMIS based on our clients’ requirements.
- At this time I am going to turn this over to Randy to discuss the nuts and bolts of how the bridge works. Pass to Randy who will describe this slide Randy will pass back to Lance
- So – thank you very much for allowing me to introduce the concepts of iCohere and how we look at engagement metrics and building unified learning programs. We will be sending each of you an invitation to join our iCohere Academy, free of charge, where you will find a wealth of resources, including those listed here. I hope you'll take advantage of that and look forward to talking with you in the future. Thank you!