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How Barclays made the business case for accessibility - webinar notes

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Slides from an AbilityNet webinar delivered on 21 October 2014

Many marketing and business people - and the web developers and digital designers that work for them - see accessibility as a legal necessity. Something that costs extra and takes longer.

So why would a global bank like Barclays be putting accessibility at the heart of its digital strategy? How does it relate to their marketing strategy? What does it have to do with the drive for better customer services or competitive advantage?

This webinar took the form of an interview with Paul Smyth, Head of IT Accessibility at Barclays. He has been a leading advocate for accessibility inside the organisation and will explain:
- the breakthrough moments which led to the Chairman and CEO placing accessibility at the heart of their business strategy
- the tangible benefits the business is already seeing
- the effect it has had on internal culture and digital design processes.
- advice to organisations starting out on their accessibility journey as to how to organise themselves for success

Although it focuses on Barclays this session will show how accessibility can bring benefits to any business. It will be of value to anyone trying to win the case for accessibility in their own organisation - and will be a wake up call for the business leaders and digital decision-makers who have yet to be convinced.

Hosted by Robin Christopherson and Mark Walker of AbilityNet.

Published in: Economy & Finance
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How Barclays made the business case for accessibility - webinar notes

  1. 1. How Barclays Made the Business Case for Accessibility AbilityNet Webinar 21 October 2014 With Paul Smyth, Barclays AbilityNet Accessibility Services www.abilitynet.org.uk/webinars
  2. 2. Welcome Paul Smyth Barclays Mark Walker AbilityNet Robin Christopherson AbilityNet AbilityNet Accessibility Services www.abilitynet.org.uk/webinars
  3. 3. How Barclays made the business case for accessibility Our accessibility story so far Why is accessibility important to us? • The commercial benefit • The right thing to do • Legal requirements Organising for success Benefits/Proof Points AbilityNet Accessibility Services www.abilitynet.org.uk/webinars 3
  4. 4. AbilityNet Adapting Technology. Changing Lives. • Workplace Assessment Service • Free IT Support for Disabled People • My Computer My Way • Accessibility Services AbilityNet Accessibility Services www.abilitynet.org.uk/webinars
  5. 5. Signposting Barclays Accessibility Story Paul Smyth, Head of IT Accessibility 21st October 2014
  6. 6. Our accessibility journey so far… 98% Physical Accessibility Ambition to become the most accessible bank Think a little differently Partner with the right experts Living in our customer’s world event Create Accessible Services Continuous innovation Awareness & Engagement Embedding into our DNA Charter commitment & dedicated resource External Commitment Talking ATMS
  7. 7. Why is accessibility important to us? “This isn’t CSR… it’s fundamental to our business model” Commercial Benefit ~ £500bn Market Value Ashok Vaswani CEO Personal & Corporate Banking Differentiator for Barclays Improved experience for all
  8. 8. Why is accessibility important to us? The right thing to do Helping people achieve their ambitions - in the right way Barclays Purpose Increased customer advocacy Our Purpose and Values Moral and Social Imperative
  9. 9. Why is accessibility important to us? Legal “It is unlawful for service providers to treat someone less favorably because of a disability” Requirement Equality and Human Rights Commission Legal, Financial, Reputational costs Equality Laws
  10. 10. Organising for success… 1. Strategic focus 2. A public declaration / statement of intent 3. Listen, learn and act on feedback 4. Leverage external experts and internal colleagues 5. Embed into processes and standards
  11. 11. Benefits / Proof Points 1. High visibility debit cards 2. Secure Instant Messaging 3. Voice biometrics for telephony Relay operator
  12. 12. Questions Paul.Smyth@barclays.com Robin.Christopherson@abilitynet.org.uk Next AbilityNet webinars Dealing with Dyslexia in the Workplace, 1pm BST, Tuesday 4 Nov Dealing with Dyslexia in Education, 1pm BST, Thursday 6 Nov Sign up at www.abilitynet.org.uk/webinars AbilityNet Accessibility Services www.abilitynet.org.uk/webinars
  13. 13. Contact Us robin.christopherson@abilitynet.org.uk +44 (0) 1926 465 247 @abilitynet Next AbilityNet webinars Dealing with Dyslexia in the Workplace, 1pm BST, Tuesday 4 Nov Dealing with Dyslexia in Education, 1pm BST, Thursday 6 Nov Sign up at www.abilitynet.org.uk/webinars AbilityNet Accessibility Services www.abilitynet.org.uk/webinars

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