2. CLIENTS: Plastic Surgeon’s, Attorney’s, Retail, Resorts, Moving Companies & More PAST: USWEB/CKS – Built websites for Nike, Clinique, Timberland, Fujitsu, Docker’s, Prudential and more SPECIALITIES: SEO, Social Media, Google Local, Adwords, Website Design & Development
6. “Social Media is a bit like teen sex. Everyone wants to do it. Nobody knows how. AvinashKaushlik, Analytics Evangelist, Google.
7. Covering Today. The importance of Social Media for small business and why your grandparents are probably better positioned to be successful with it than we are!
8. WHAT IS SOCIAL MEDIA? Social Media describes a new set of internet tools that enable shared COMMUNITYEXPERIENCES, both online and in person.
10. Social Media is not a fad, It’s a fundamental shift in the way we communicate.
11. Putting Social Media Into Perspective 1990’s – 2007: Hot Successful Economy Real Estate was booming Agent’s selling tons of homes Homeowners getting big Lines of Credit Restaurants & Hotels booked up Luxury Items flying off the shelves People spending beyond their means
12. 1990’s – 2007 Lot’s of fast money and Instant gratification 1 touch relationships Wham, Bam, Thank You Madam!
13. Last 3 Years Dazed and Confused Wondering what’s next
14. Early 1900’s Everyone worked in small tight knit communities Trust and word of mouth meant everything Building relationships and customer service was the #1 priority Go to the store and they knew your name and your family + they cared
15. People worked hard, long hours. Many 30 + years at the same company If you did a bad job everyone knew about it If you did a great job everyone knew about it.
26. Wine Library, retail (www.tv.winelibrary.com) A.J Bombers, Restaurant Industry (www.ajbombers.com) Stone Korean Kitchen, Restaurant Industry (www.stonekoreankitchen.com) Joie de Vivre Hotel (www.jdvhotels.com) Irena Vaksman, DDS, Doctor (www.drvaksman.com) Starbucks & Coke a Cola Old Spice – Doubled sales with YouTube, guy on the horse Dell – 2009 they did 6.5m in sales (just from Twitter) Success Stories
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28. #1 – There’s No ROI #2 – Social Media is Still Too Young #3 – We Need To Control Our Message Overcoming Objections
29. You can’t really put a $ amount on customer caring. #1 There’s No ROI
30. July 2009 Amazon buys Zappos for $1.2 Billion. A buy not based on the numbers but on their caring and customer service driven model. #1 There’s No ROI (con’t)
31. #1 There’s No ROI (con’t) 70% of people turn to family and friends for advice when making a purchasing decision. (Nielsen Company)
32. #1 There’s No ROI (con’t) is where most people are talking to family and friends (600m +)
33. #1 There’s No ROI (con’t) When faced with two equal choices people often buy for no other reason than they associate one choice to someone they know.
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36. #2 – Social Media is still too young (con’t) Barnes & Noble V’s Amazon in the 1990’s.
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38. #2 – Social Media is still too young (con’t) Aug 2009 – Yelp reports over 25 million unique visitors Dec 2009 – Yelp turns down $550 Million Dollar offer from Google and a $700 Million Dollar Offer from Microsoft. Dec 2010 – Zagat teams up with Foursquare and starts to get back in the game. V’s
39. #3 - We need to control our message What if someone says something bad about us?
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42. News Flash! SOCIAL MEDIAis coming faster and harder than e-commerce did and will give those who are doing it right a massive advantage over those who do nothing at all.
45. People & Companies with good intent Ethical and genuine Believe in good old fashioned customer Service People & companies who love what they do, passionate! Educators, Generous people who want to give back If you have great stuff to share Who Social Media works BESTfor:
46. Who Social Media DOESN’T Work Well For: Companies looking to make a quick buck Instant Gratification People with no passion, don’t like their job Anti-Social
48. The Companies that understand how to genuinely connect with their customers, online and offline, are the ones that will emerge over the next 24-36 months, putting significant distance between themselves and their competition. Gary Vaynerchuck Quotes
49. Marketing is about to get a whole lot harder. You’re really going to have to work at it and show you care. It’s a marathon not a sprint. Social Media takes time not money. Final Thoughts . . .
