A personal perspective on visual identity and branding

1. dnarb?
Lee Allen Kreindel Graphic Designer | .. |      @   .   

2. if you want to change
Lee Allen Kreindel Graphic Designer | .. |      @   .   

3. differentiate to survive
Lee Allen Kreindel Graphic Designer | .. |      @   .   

4. WARNING:
A CORPORATE
BRAND IS NOT TO
BE BRANDISHED.
APPLY WITH
PRECISION AND
SUBTLETY FOR
OPTIMAL EFFECT.
Lee Allen Kreindel Graphic Designer | .. |      @   .   

5. excavation > eval uation > innovation
Lee Allen Kreindel Graphic Designer | .. |      @   .   

6.                     
 you?        
                 
Lee Allen Kreindel Graphic Designer | .. |      @   .   

7. Lee Allen Kreindel Graphic Designer | .. |      @   .   

8. one > four
Lee Allen Kreindel Graphic Designer | .. |      @   .   

9. five > eight
Lee Allen Kreindel Graphic Designer | .. |      @   .   

10. nine > eleven
Lee Allen Kreindel Graphic Designer | .. |      @   .   

11. twelve > fifteen
Lee Allen Kreindel Graphic Designer | .. |      @   .   

12. one > four
       , Idea and product developers
            , Technology product integration
         , Couture bridal apparel
                      , Commercial real estate
five > eight
              , Microchip technology
          , Executive communcations program
    ’ , Old-world bakery
           , Financial services
nine > eleven
                        , Education and human services
               ,       , Accent visual identity
                , Accent visual identity
twelve > fifteen
        , Engineering software
     , Law, policy, human rights
           , Retail home decor
      .    , National public radio, Boston
Lee Allen Kreindel Graphic Designer | .. |      @   .   

13. Lee Allen Kreindel / Graphic Designer is an independent communication & design
consultant. Clients of  ⁄  benefit from exceptional communication solutions
at reasonable costs. Analysis, experience and instinct are used to develop thoughtful
communication and design solutions to a broad range of project types. Good
communication skills, high creativity and aesthetic sensibilities, reliability and
craftsmanship are the standards by which each project is approached. Flexibility
and a team-oriented approach allows  ⁄  to work comfortably with in-house
staff and other consultants. The result is a lengthy track record of effective and
often award-winning communication and design solutions.
For more information > 617.630.0933 > lakgd@rcn.com
Lee Allen Kreindel Graphic Designer | .. |      @   .   

14. Shaping a new visual
brand is a journey in
self-evaluation, awareness
of the competition,
strategic vision, trust,
leadership, collaboration,
creativity and the courage
to change.
Are you ready
to embark?
Lee Allen Kreindel Graphic Designer | .. |      @   .   