Corporate Profile 2011in-depth processing From initial strategy to conceptualisation to creation, Adlab can handle every step of your campaign’s generation. Adlab can strategically, logically and comprehensively prepare entire advertising campaigns across targeted media. We carefully manage every step of the process, to ensure that maximum creativity is underscored by results-driven objectives.

1. It’s not rocket science.
Just brand science. www.adlab.co.za

2. chem-is-try
“a science that deals with the composition, structure, and properties of substances and
of the transformations that they undergo” Origin: 1590 – 1600 + -ry; r. chymistry, chemistry
de-sign “to plan and fashion artistically or skillfully”
Origin: 1350 – 1400; ME designen < L designare to mark out.

3. quick facts
Strategic
services
175
• Strategic Consulting / Brand Planning
150 • Brand Management
• Strategic Communications
125 • Media Planning and Buying
DEVELOPMENTS
100 Design
• Corporate ID Creation
75 • Advertising Design
• Print Design
50 • Outdoor Design
• Packaging Design
25
Interactive
• Website Design & Development
Start 2004 2005 2006 2007 2008 2009 2009 2010 2011 • DVD / CD Rom Productions
• E-brochures, E-mailers, Newsletters and
YEARS
(Average over period of 21 projects per annum) E-signatures
• Domain, Email and Website Hosting registration
• Search Engine Optimization
• Pay-Per-Click Advertising Campaigns
Total operating time to date : 8 years • Banner Advertising Campaigns
Number of projects : Over 175 • Property Portal Listings
• Strategic Linking
completed : In excess of R35 billion • Email Marketing Campaigns
Total value of projects : Brand strategy, consulting, design, web &
Areas of specialisation interactive communication Other
• Public Relations
Located : Tyger Falls, Tygervalley, Western Cape • Photography
• Events

4. strategy
it’s all about the game
Adlab understands that marketing should begin with the bottom line in mind. That’s why we focus on developing a good sound strategy or “game plan” as first priority. Our creative
messaging flows from this game plan and ultimately, so do the results.

5. logo design
first analysis
A logo is a company’s first and most frequent point of contact with its target market. It must achieve four things:
Stand out from the clutter • Entice the customer to find out more • Inspire confidence in the company behind the logo • Be extendable across the company: business cards,
vehicles, stationery...even email signatures.
CAPE ROYALE
L U X U R Y H O T E L
A N D R E S I D E N C E DAY SPA&
wellness CENTRE
C E RE S
P E R S O N N E L A RT G A L L E RY FRAMING
&
L A B O U R B R O K E R S
G O L F & E C O E S TAT E

6. logo design
first analysis
A logo is a company’s first and most frequent point of contact with its target market. It must achieve four things:
Stand out from the clutter • Entice the customer to find out more • Inspire confidence in the company behind the logo • Be extendable across the company: business cards,
vehicles, stationery...even email signatures.
LELOKO
Hartbeespoort dam
8 TOURNAMENT
MEGA
IT SOLUTIONS Chestnut perpetual perfection
Grove
LE LO KO LIFESTYLE AND ECO ES TATE

7. design
move them. inform them.
At Adlab we specialise in creating all manner of printed communications, including flyers, brochures, folders, packaging and posters as well as tv and radio. Each and every piece is
created from a platform of clear strategic thinking and designed to impact the consumer in two key areas: the heart (move them) and the head (inform them). We deal in both
one-off pieces and extendable campaigns.

8. design
move them. inform them.
At Adlab we specialise in creating all manner of printed communications, including flyers, brochures, folders, packaging and posters as well as tv and radio. Each and every piece is
created from a platform of clear strategic thinking and designed to impact the consumer in two key areas: the heart (move them) and the head (inform them). We deal in both
one-off pieces and extendable campaigns.

9. design
move them. inform them.
At Adlab we specialise in creating all manner of printed communications, including flyers, brochures, folders, packaging and posters as well as tv and radio. Each and every piece is
created from a platform of clear strategic thinking and designed to impact the consumer in two key areas: the heart (move them) and the head (inform them). We deal in both
one-off pieces and extendable campaigns.

10. design
move them. inform them.
At Adlab we specialise in creating all manner of printed communications, including flyers, brochures, folders, packaging and posters as well as tv and radio. Each and every piece is
created from a platform of clear strategic thinking and designed to impact the consumer in two key areas: the heart (move them) and the head (inform them). We deal in both
one-off pieces and extendable campaigns.

11. design
move them. inform them.
At Adlab we specialise in creating all manner of printed communications, including flyers, brochures, folders, packaging and posters as well as tv and radio. Each and every piece is
created from a platform of clear strategic thinking and designed to impact the consumer in two key areas: the heart (move them) and the head (inform them). We deal in both
one-off pieces and extendable campaigns.

12. design
move them. inform them.
At Adlab we specialise in creating all manner of printed communications, including flyers, brochures, folders, packaging and posters as well as tv and radio. Each and every piece is
created from a platform of clear strategic thinking and designed to impact the consumer in two key areas: the heart (move them) and the head (inform them). We deal in both
one-off pieces and extendable campaigns.

13. design
move them. inform them.
At Adlab we specialise in creating all manner of printed communications, including flyers, brochures, folders, packaging and posters as well as tv and radio. Each and every piece is
created from a platform of clear strategic thinking and designed to impact the consumer in two key areas: the heart (move them) and the head (inform them). We deal in both
one-off pieces and extendable campaigns.

14. design
move them. inform them.
At Adlab we specialise in creating all manner of printed communications, including flyers, brochures, folders, packaging and posters as well as tv and radio. Each and every piece is
created from a platform of clear strategic thinking and designed to impact the consumer in two key areas: the heart (move them) and the head (inform them). We deal in both
one-off pieces and extendable campaigns.

15. design
move them. inform them.
At Adlab we specialise in creating all manner of printed communications, including flyers, brochures, folders, packaging and posters as well as tv and radio. Each and every piece is
created from a platform of clear strategic thinking and designed to impact the consumer in two key areas: the heart (move them) and the head (inform them). We deal in both
one-off pieces and extendable campaigns.

16. design
move them. inform them.
At Adlab we specialise in creating all manner of printed communications, including flyers, brochures, folders, packaging and posters as well as tv and radio. Each and every piece is
created from a platform of clear strategic thinking and designed to impact the consumer in two key areas: the heart (move them) and the head (inform them). We deal in both
one-off pieces and extendable campaigns.

17. interactive
activate electronically
An online presence can open your company up to the market, the country and the world. It also offers exceptional value for money. Let us expand your company’s visibility and
market impact, with our range of specially-engineered online solutions: web design, web development, page flickers and e-brochures, e-mailers, newsletters and e-mail signatures.

18. interactive
activate electronically
An online presence can open your company up to the market, the country and the world. It also offers exceptional value for money. Let us expand your company’s visibility and
market impact, with our range of specially-engineered online solutions: web design, web development, page flickers and e-brochures, e-mailers, newsletters and e-mail signatures.

19. interactive
activate electronically
An online presence can open your company up to the market, the country and the world. It also offers exceptional value for money. Let us expand your company’s visibility and
market impact, with our range of specially-engineered online solutions: web design, web development, page flickers and e-brochures, e-mailers, newsletters and e-mail signatures.

20. interactive
activate electronically
An online presence can open your company up to the market, the country and the world. It also offers exceptional value for money. Let us expand your company’s visibility and
market impact, with our range of specially-engineered online solutions: web design, web development, page flickers and e-brochures, e-mailers, newsletters and e-mail signatures.

21. interactive
activate electronically
An online presence can open your company up to the market, the country and the world. It also offers exceptional value for money. Let us expand your company’s visibility and
market impact, with our range of specially-engineered online solutions: web design, web development, page flickers and e-brochures, e-mailers, newsletters and e-mail signatures.

22. interactive
activate electronically
An online presence can open your company up to the market, the country and the world. It also offers exceptional value for money. Let us expand your company’s visibility and
market impact, with our range of specially-engineered online solutions: web design, web development, page flickers and e-brochures, e-mailers, newsletters and e-mail signatures.

23. interactive
activate electronically
An online presence can open your company up to the market, the country and the world. It also offers exceptional value for money. Let us expand your company’s visibility and
market impact, with our range of specially-engineered online solutions: web design, web development, page flickers and e-brochures, e-mailers, newsletters and e-mail signatures.

24. interactive
activate electronically
An online presence can open your company up to the market, the country and the world. It also offers exceptional value for money. Let us expand your company’s visibility and
market impact, with our range of specially-engineered online solutions: web design, web development, page flickers and e-brochures, e-mailers, newsletters and e-mail signatures.

25. property
in-depth processing
From initial strategy to conceptualisation to creation, Adlab can handle every step of your campaign’s generation. Adlab can strategically, logically and comprehensively prepare
entire advertising campaigns across targeted media. We carefully manage every step of the process, to ensure that maximum creativity is underscored by results-driven objectives.

26. property
in-depth processing
From initial strategy to conceptualisation to creation, Adlab can handle every step of your campaign’s generation. Adlab can strategically, logically and comprehensively prepare
entire advertising campaigns across targeted media. We carefully manage every step of the process, to ensure that maximum creativity is underscored by results-driven objectives.

27. property
in-depth processing
From initial strategy to conceptualisation to creation, Adlab can handle every step of your campaign’s generation. Adlab can strategically, logically and comprehensively prepare
entire advertising campaigns across targeted media. We carefully manage every step of the process, to ensure that maximum creativity is underscored by results-driven objectives.

28. property
in-depth processing
From initial strategy to conceptualisation to creation, Adlab can handle every step of your campaign’s generation. Adlab can strategically, logically and comprehensively prepare
entire advertising campaigns across targeted media. We carefully manage every step of the process, to ensure that maximum creativity is underscored by results-driven objectives.

29. property
in-depth processing
From initial strategy to conceptualisation to creation, Adlab can handle every step of your campaign’s generation. Adlab can strategically, logically and comprehensively prepare
entire advertising campaigns across targeted media. We carefully manage every step of the process, to ensure that maximum creativity is underscored by results-driven objectives.

30. property
in-depth processing
From initial strategy to conceptualisation to creation, Adlab can handle every step of your campaign’s generation. Adlab can strategically, logically and comprehensively prepare
entire advertising campaigns across targeted media. We carefully manage every step of the process, to ensure that maximum creativity is underscored by results-driven objectives.

31. BERS
AM
Tygervallei Rd
H
C
P
MS
Willowbridge Ol
d
Centre O
ak
Rd
Tyger Valley
Great minds think alike.
Centre
Bi
ll B
zu
e
id en
Call us today. ho ut A
ve
P . P . Smit
08611 adlab [23522]
Sports
Grounds
EdwaSchoor Ave
n Rd
j e Dr
rd St
Bellville
Veldrome
w. www.adlab.co.za e.
Durba
Cron
van
University of
sales@adlab.co.za
Willie
Carl
Stellenbosch
Business School Mi
spel St
MSP Chambers 4th Floor, Howick Slot, Tyger Falls, c/o
Bill Bezuidenhout Ave & Carl Cronje Dr, Tygervalley, 7530
N1
re(action):brand success