fractionalmarketing




295 lafayette street, new york, new york, 10012 phone: 212.219.8600 fax: 212.431.7163 web: mediawo...
What is Mediaworks?

We are a marketing communications company.

Our work is grounded in the transformative power of desig...
production                    advertising




research                                                              design...
Fractional Marketing
Most companies, especially those engaged in B2B commerce, are not
marketing driven (like retail cosme...
industry specialist

                          economist                               filmmaker


                 sociolo...
awards and recognition
·   OSCAR Nomination: Documentary Film
·   EMMY Nomination: Television Programming
·   CINE: Corpor...
Case studies
Cifg
CIFG, a financial services company of French parentage, utilized Mediaworks’
Fractional Marketing services for an 8 ye...
Introducing: Employee Advantages
                                                                  2008

                 ...
GLOBAL INDEXES




S-Network
Mediaworks partnered with S-Network in 2005 to develop and create a series
of global index si...
commIT
Mediaworks started the commIT division (communications for IT) to address
corporate IT’s need for communications se...
Arkados
Arkados invents and develops broadband over powerline technology solutions.
Their products enable distribution of ...
Medcast
Medcast was the first physician oriented news network on the internet,
launching in 1998. Mediaworks developed all ...
Vertibrae
Mediaworks developed and launched Vertibrae Communities in 1996, a
specialist physician network on the internet....
Interesting Projects of Note
“My Architect”
Over a 5 year period Mediaworks produced the feature documentary, “My Architect,”
about the fascinating liv...
E-ZPass
E-ZPass launched with myriad technical problems resulting in a financial and public
relations disaster. The State o...
HP
HP turned to Mediaworks to help articulate the unique working and partnering
relationship it has with its clients.

Thi...
World Golf Hall of Fame
To welcome the 250,000 fans visiting the World Golf Hall of Fame each year,
Mediaworks created Pas...
Fractional Marketing is based on nearly 25 years experience working with some
of the largest brands and smartest minds in ...
Financial                    Health Care
Bear Stearns                 Amgen
Chase                        Bracco Diagnostic...
For more information, please contact:

Andy Clayman
President & CEO

John Hochroth
Chief Operating Officer




295 lafayett...
fractionalmarketing
MEDIAWORKS

      Anecdotes upon request
Mediaworks Fractional Marketing
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Mediaworks Fractional Marketing

  1. 1. fractionalmarketing 295 lafayette street, new york, new york, 10012 phone: 212.219.8600 fax: 212.431.7163 web: mediaworksnyc.com
  2. 2. What is Mediaworks? We are a marketing communications company. Our work is grounded in the transformative power of design. We believe that story telling unifies people, finding commonalities. We provide a comprehensive set of services using small, highly experienced teams, a support network spanning 20 plus years, and a unique business model called “Fractional Marketing” which is particularly well suited for entrepreneurial ventures and funded start up companies. A film company approach to marketing and communications We utilize a film company methodology based partially on the company’s heritage and partially on the fit between our specific model of marketing and communications. Film production requires matching talent to task. Productions expand and contract to meet requirements. A high responsiveness to change is mandatory. We employ these methods in our work to great benefit for our clients. At the end of the dark ages, it was not unusual for a man to be conscripted into battle, and providing he survived, wind up five miles away from the village where he lived. And there he would stay for the rest of his life because the concept of direction, mapping and road identification had not been worked out yet. [3] MEDIAWORKSNYC
  3. 3. production advertising research design identity strategy branding voice brand modeling
  4. 4. Fractional Marketing Most companies, especially those engaged in B2B commerce, are not marketing driven (like retail cosmetics brands, for instance), so when they staff up marketing departments they are invariably going outside the company’s core area of expertise. Marketing, as it continues to merge with IT, has grown quite complex requiring a range of skills that exceeds those of most in-house departments. The result is a choice between two often undesirable options- relying on staff to perform beyond their experience and ability, or venturing outside to an expanding vendor community who require considerable time learning a client’s business. Mediaworks developed “Fractional Marketing” as a response to our clients’ needs. We are designed to fill the great majority of requirements of a modern marketing department, with extraordinary efficiency. Need a logo, mission statement, branding message, ad campaign, powerpoint design, booth, signage, collateral materials, IT support for an email blast, rather than staffing up or hiring and then managing multiple freelancers, who may or may not be available, our client’s knowledge resides with Mediaworks. In this way we become the consistent bearer of a company’s vision, its issues, constituents, regulatory considerations, and when inevitable staff changes occur, our clients are alleviated of the time and expense of sourcing candidates. Consequently, valuable talent never walks out the door and continuity is assured. The Zen concept of beginners mind allows one to approach each experience as if for the first time. In the movie, The Gods Must Be Crazy, a native seeing his first jeep climbs over the hood, leaps the windshield and arranges himself on the front seat. [5] MEDIAWORKSNYC
  5. 5. industry specialist economist filmmaker sociologist designer entrepreneur set designer web producer creative writer video producer marketer strategist animator researcher architect programmer educator creative director technical writer technical expert client anthropologist branding specialist information architect account executive
  6. 6. awards and recognition · OSCAR Nomination: Documentary Film · EMMY Nomination: Television Programming · CINE: Corporate Film · ID Magazine: Interactive · Graphis Interactive Design 2: Interactive · International Broadcast Design: Interactive · About.com, Best of the Web: Interactive · Themed Entertainment Association THEA: Fixed Site Exhibit Archimedes and his small band of soldiers thwarted the vast Roman army for 10 years with their insight, creativity and series of unexpected actions. One of Archimedes’ greatest feats was having his soldiers polish their shields and then use them to reflect the sun onto the sails of the Roman ships anchored in the harbor. The focused sunlight set their sails afire. [7] MEDIAWORKSNYC
  7. 7. Case studies
  8. 8. Cifg CIFG, a financial services company of French parentage, utilized Mediaworks’ Fractional Marketing services for an 8 year period beginning a year before launch. Working with us, the company required only a small internal staff comprised of a CMO and oneassistant. Mediaworks was integrated into the client’s structure, performing all important marketing services. Benefits included : continuous quality control; strict adherence to budgets - we conservatively saved CIFG over $1 million over this time period; reduced impact on HR; quick responsiveness to emergencies. [9] MEDIAWORKSNYC
  9. 9. Introducing: Employee Advantages 2008 Employee discounts are great. Especially when you can get them on thousands of products and services. As an employee of CIFG you can save on everything from auto and home insurance to flat-screen TVs and movie tickets. These are discounts that you cannot get directly from insurance providers and retailers, but are available exclusively to CIFG employees through Employee Advantages. You’ll Recognize The Names, But Won’t Believe The Savings Here’s just a small sample of the savings you receive as an employee of CIFG: Save up to 35% off movie tickets – AMC Theatres Save up to 12% off computers and accessories – Dell Save up to 40% off books and other merchandise – BarnesandNoble.com Save up to 40% off Philips flat-screen TVs Get The Financial Services You Need At The Prices You Want We know what you’re looking for – options and savings. Here are a few examples of how you can get both: Competitive auto financing rates as low as 6.34% – Member Services Center Preferred student loan rates through Chase Finance new or pre-owned watercraft or refinance an existing loan at competitive rates – KeyBank NA Protect Your Family And Your Pocketbook Here are a few ways you can prepare for the unexpected and save money at the same time through Employee Advantages: Save up to 15% off a multi-vehicle policy – Liberty Mutual Save an average of $492 per year on your auto insurance Obtain instant quotes from multiple providers in minutes This is just the tip of the iceberg. For more details and great offers, visit the exclusive web site for CIFG employees: www.youdecide.com/gbs/CIFG or call 1-877-326-5229 Company ID: CIFG Discounts not available from all providers. Products and discounts are not available in all states. Eligibility for products and discounts is subject to underwriting. All logos and product names contained herein are the property of their respective owners. ©2008 YouDecide. Services Provided Identity design Logo Collateral Materials: letterhead, business cards, lobby signage Website design CMS IT support Presentation graphics: Powerpoint, board reports Advertising Media Event planning Booth design and construction Writing and editing [9] MEDIAWORKSNYC
  10. 10. GLOBAL INDEXES S-Network Mediaworks partnered with S-Network in 2005 to develop and create a series of global index sites that focus on specific transnational investment themes. Mediaworks created a rapid deployment system to meet the fast pace of the company’s growth. In addition to managing all aspects of their online and database infrastructure, Mediaworks also manages a complex universe of S-Network partners. So far, 8 sites have been launched with additional sites in development. [ 11 ] MEDIAWORKSNYC
  11. 11. commIT Mediaworks started the commIT division (communications for IT) to address corporate IT’s need for communications services to its broad stakeholder community. Working for Fortune 500 companies, commIT develops and implements programs following a methodology designed to identify, manage, inform and persuade stakeholders about upcoming IT-based change. Results are dramatic - projects flow smoother (in side by side comparisons), help desk calls drop and attitudes towards IT improves, making future implementations easier. [ 11 ] MEDIAWORKSNYC
  12. 12. Arkados Arkados invents and develops broadband over powerline technology solutions. Their products enable distribution of internet, high definintion TV, and digital audio anywhere electricty flows. Built into audio, digital and television devices, Arkados’ products eliminate last mile, and wifi issues plaguing both consumers and distributors of content. Mediaworks engaged with Arkados to develop a brand image at a crucial moment in the company’s history. The results were an advertising campaign and homepage redesign. After launch the company’s stock grew 45%. [ 11 ] MEDIAWORKSNYC
  13. 13. Medcast Medcast was the first physician oriented news network on the internet, launching in 1998. Mediaworks developed all vision materials including proof of concept demo’s which served to illustrate this new product in a new category helping the company raise second and third round financing as well as helping them sell into key pharmaceutical marketers. Medcast sold to WebMD in 1999 for $250M. [ 13 ] MEDIAWORKSNYC
  14. 14. Vertibrae Mediaworks developed and launched Vertibrae Communities in 1996, a specialist physician network on the internet. Vertibrae broke ground in several ways; 1. It was the first peer to peer network for specialist practitioners, 2. It attracted a large, loyal following who returned monthly, 3. Vertibrae was the first social network for physicians. Mediaworks launched 5 communities: Anesthesia, Rheumatology, Radiology, HIV, and Pain Management. Communities received sponsorship from Merck, Glaxo, Abbott, Amgen, Wyeth, among other large pharmaceuticals. [ 13 ] MEDIAWORKSNYC
  15. 15. Interesting Projects of Note
  16. 16. “My Architect” Over a 5 year period Mediaworks produced the feature documentary, “My Architect,” about the fascinating lives of architect Louis Kahn and the journey of self discovery by his son Nathaniel. We were honored to receive the Academy Award nomination in 2004. [ 15 ] MEDIAWORKSNYC
  17. 17. E-ZPass E-ZPass launched with myriad technical problems resulting in a financial and public relations disaster. The State of New Jersey, after replacing and repairing faulty systems, was having considerable difficulty convincing drivers to register. Mediaworks created an ongoing series of radio commercials called “Friendly Carpool” in which a hilarious group of misanthropes, all long term members of the same carpool, talk about their new E-ZPass. The response was overwhelming, depleting the large stockpile of E-ZPass receivers in the entire Northeast. Additionally E-ZPass became a profit center for the State of New Jersey. [ 15 ] MEDIAWORKSNYC
  18. 18. HP HP turned to Mediaworks to help articulate the unique working and partnering relationship it has with its clients. This video featured a dialogue between Kathy Walker, Chief Information & Network Officer of Sprint Nextel and Senior HP visionaries Steve Langdon and Patrick Scaglia, as well as support from a chorus of Sprint’s and HP’s end users, cell phone customers. [ 17 ] MEDIAWORKSNYC
  19. 19. World Golf Hall of Fame To welcome the 250,000 fans visiting the World Golf Hall of Fame each year, Mediaworks created Passion to Play, a 32-screen multimedia wall that celebrates the timeless yet ever changing nature of the sport. Our video wall installation was a technological breakthrough, saving millions of dollars in retooling and program development costs. To keep the content current, the electronicmosaic of film, 3-D animation, music, narration and lighting effects is updated with fresh footage every week via a direct ftp link. [ 17 ] MEDIAWORKSNYC
  20. 20. Fractional Marketing is based on nearly 25 years experience working with some of the largest brands and smartest minds in technology, medicine, finance, publishing and culture. Clients Corporate Technology Citizen Watch AXS-One Condé Nast Corning Incorporated Nabisco HP PGA Tour Productions IBM Ricoh Corporation Medcast Triarc Medical News Network Pfizer IT Group Fashion/Retail Sun Cosmair Publishing Gap Nautica Allure Polo/Ralph Lauren Bon Appetit Steuben Glass Brides Tiffany & Co. Condé Nast Traveller Wathne Esquire House & Garden Broadcast Marie Claire ESPN Men’s Health Lifetime Television Meredith Magazines NBC News Corporation, Ltd. PBS The New York Times Magazine New Woman Public Sector The New Yorker E-ZPass, New Jersey Self New York City Fire Department Snow Country New York City Board of Education Time Magazine Vanity Fair [ 19 ] MEDIAWORKSNYC
  21. 21. Financial Health Care Bear Stearns Amgen Chase Bracco Diagnostics CIFG Columbia University Drexel Burhnam Duke University Guardian Eli Lilly Prudential Gilead Sciences S-Net Glaxo Harvard Medical College The Arts and Culture Merck American Museum of NYU Child Study Center Natural History Ortho McNeil The Asia Society Pfizer Brooklyn Museum of Art Roche Laboratories Christie’s Stanford University The Guggenheim Museum Tufts University The Museum of Modern Art UCLA Sotheby’s Vertex Pharmaceuticals Whitney Museum of American Art World Golf Hall of Fame World Monuments Fund Yogi Berra Learning Center [ 19 ] MEDIAWORKSNYC
  22. 22. For more information, please contact: Andy Clayman President & CEO John Hochroth Chief Operating Officer 295 lafayette street new york, new york, 10012 phone: 212.219.8600 fax: 212.431.7163 web: mediaworksnyc.com [ 20 ] MEDIAWORKSNYC
  23. 23. fractionalmarketing MEDIAWORKS Anecdotes upon request

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