1. CURRICULUM VITAES
LAILA COLLEEN ABOUDAN
Address: Al Tawun, Sharjah UAE
Mobile: 0501502317
E-mail: laila_mka@hotmail.com
________________________________________________________________________
________
OBJECTIVE To handle a position that will utilize my acquired knowledge, skills and
commitment to excellence. Desire a position with career growth potential.
PROFESSIONAL JULY 23, 2014 –OCTOBER 31,2015
EXPERIENCE MARKETING EXECUTIVE
MALL MANAGEMENT - MEGAMALL, SHARJAH
Job Description:
1. In Mall Advertising- Administer in mall advertising space to tenants and ensure that no in
mall advertising space left empty.
Advertisers (external)
 entertain inquiries, provide advertising rates and space and orient advertisers on
procedural guidelines in applying for an advertising space
 prepare in mall advertising agreement
 inform accounts (accounts must send invoice to the advertisers)
 issue installation permit once everything is approved
 monitor ad duration and ensure new materials are available to cover the space.
2. Tenant Marketing Administration
 Responsible for the approval of tenants marketing/promotional activity.
 Release marketing form to tenants for any brand marketing activity.
 Ensure that Sharjah Economic Permit is provided and artwork has the same
message as per the permit prior to giving approval.
3. Creative Agency coordination
 Communicate Management's comments on layouts submitted
 Follow up creative executions, corrections, revisions, artwork
4. Press Relations
 Prepare Media invitations for mall special events/exhibits and confirm attendance
 Arrange press kits for media visitors covering mall special events/exhibits
 Follow up publication of press releases
5. Media Planning
 Prepare media plan for mall promotions, special events
 Coordinate with different media publications for media booking
6. Mall Traffic Monitoring
 Secure daily traffic report and generate monthly inbounds report.
7. Purchase Order
 Act as a purchase officer for any Marketing related requirements.
 Source out 3 suppliers for quotation, negotiate prices, request accounts for LPO
and follow up delivery/execution.
8. Website Maintenance
 Regularly check website content and update details when necessary. Follow up
request for corrections.
9. Social Media Management (facebook, instagram, twitter)
 Upload materials sent by tenants.
 Coordinate with social media agency for possible social media competition/activity

2. 10. Mega Mall Loyalty Card Maintenance
 Update the Mega More participating outlet list regularly by sending an invitation to
new mall tenants to participate in the mega More discount privileged card.
 Ensure that the participation of the tenants in the list is up to date.
11. Marketing Contact Database- Ensure that tenants contact database is updated.
12. Documentation (taking photos)
 Ensure that all branding collaterals of promotion and events have photos. File
supporting documents according to project/event/subject. Ensure that all the
marketing folder including the invoice file has its supporting documents.
13. Events Administration
 Assist the Marketing & Events Executive for execution of all mall events/promotions.
 Actively contribute with ideas, and suggestions for thematic mall decorations and
mall promotions.
14. Petty Cash/ Reimbursement Administration (cash requisition)
15. Tenant Correspondences
MARCH 2014 - JUNE 2014
CUSTOMER RETENTION AGENT
ORBIT SHOWTIME NETWORK
MEDIACITY, DUBAI UAE
 Responsible for collecting, reconnecting and converting customers who
pay cash into customers to pay credit card
JUNE 2013 - AUGUST 2013
INTERNSHIP - AJMAN BANK
AJMAN, UAE
 I was rotated with all the departments of Ajman Bank namely Customer
Service, Corporate Financial, Quality Control, Human resource and
Marketing.
 Spent 3 weeks at Marketing Department. I did a presentation on their
new loyalty program which was launched in September 2013
EDUCATION Ajman University of Science and Technology
Bachelor's Degree in Marketing - GPA OF 3.55/4.00
Ajman, UAE
2009 - 2013
PERSONAL
INFORMATION
Birthday: June 11, 1990
Nationality: American
Sex: Female
Status: Married
Religion: Islam
Language: Arabic and English
REFERENCE Mr. Asrif Sukarno
Marketing and Events Executive
Mall Management - Mega Mall, Sharjah
Mobile Number: 0503213964