The document discusses classification, which is the process of recognizing, differentiating, and understanding ideas and objects. It provides examples of various artworks and their titles including "Pornographic Drawings" and "The Physical Impossibility of Death in the Mind of Someone Living". The document emphasizes that titles are important for distinguishing works, making them easier to find, discuss, and reference. Intriguing titles can provoke contemplation in viewers and provide context and guidance for interpreting works.
28. The more unique each title is,
the better.
If you have a series of
numbers, you might forget
how Green floral #1 is
different from Green floral #5.
29. It’s difficult to write
about untitled artworks
or designs because
readers have to be
clear about which piece
is being discussed.
When faced with
untitled work, the
writer must use a lot of
text describing which
untitled work they are
referring to.
33. A title gives a work a name.
That name, if unique, helps
to create an identity for the
work.
34. A unique name and identity is then helpful for:
establishing copyright specific to a piece of
artwork (one "untitled floral" artwork sounds
pretty much like the next)
35. A unique name and identity is then helpful for:
helping others to reference your work - creating
documentary records about your artwork and
filing records of your artwork
36. A unique name and identity is then helpful for:
writing about your work - titles make it easier for
reviewers and critics to write about your work.
37. A unique name and identity is then helpful for:
despatching your work to/from exhibitions and
shops with those who are storing your artwork
for you.
38. A unique name and identity is then helpful for:
discussions about the artwork with your
audience – galleries, shops and clients.
39. A unique name and identity is then helpful for:
getting the right title with the right work in
a catalogue or database.
40. A unique name and identity is then helpful for:
getting the right piece of artwork/object to the
right client.
41. A unique name and identity is then helpful for:
finding your work on the Internet - search
engines find titles.
42.
43.
44. I want to spend the
rest of my life
everywhere, with
everyone, one to
one, always, forever,
now.
48. Look at your artwork.
What were you trying to show with your piece?
Beauty
Hidden depth and meaning
A moral message
Process
History
Research
What makes the piece unique?
49. Strategy –
Pretend you're the viewer of the piece, not the
creator of it.
What would stand out to you most?
What would you like most?
50. Strategy -
Figure out what type of image you want to
convey, even before the person looks at it.
"A Sunny Day" makes you think of a clear, sunny
sky,
"Irises" makes you think of a garden, or just
flowers.
51. Strategy - trick
Alliteration helps titles (the repetition of a
beginning sound), as does anything that lets it roll
off the tongue.