Presented at the NYCMER 2012 Annual Conference. MoMA’s Interpretation and Research team proposes strategies for writing effective interpretive labels for art exhibitions that honor curatorial knowledge, while serving the “just-in-time” needs of visitors.
We explore methods for presenting complex ideas to a wide range of audiences and critique drafts of interpretive texts. Additionally, we discuss how recent visitor research has informed the development of museum-wide standards for the writing, design and display of interpretive texts at MoMA. Sample labels and rubrics for evaluation were provided to attendees, as well as take-home reference materials to extend the learning experience beyond the conference session.
Co-presented by Stephanie Pau, Sara Bodinson, and Jackie Armstrong.