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ITC E-choupal rural management
- 1. Sumitted by – Kumar vivek Rohit nainwal Akshay tiru Rajat goyal Shaurya agarwal Ankur kataria
- 2. ITC e-choupal Introduction • Developed by ITC agri-business division • Launched in 2000 • Benefits 4 million farmers in 40,000 villages. • Farm linkages in 14 states • Rural India’s largest Internet- based intervention • The program installs computers with internet access in rural areas of India to offer farmers up-to- date marketing and agricultural information
- 3. E-choupal goals • Supply of quality inputs (seed, herbicide, fertilizer, pesticides, etc) in the village • Expert opinion on expected future price movements • Buying output at the farmers’ doorstep • Growth in rural income • Encouraging Local Participation
- 4. ITC choupal system FARMERS SANCHALAK PC and INTERNET CHOUPAL SAGAR SAMYOJAK ITC
- 5. MARKETING MIX Product • Processed Fruits (Mango, Guava, Papaya etc.) • Food Grains (Rice, Wheat and Pulses) • Feed Ingredients (Soya bean ) • Edible Nut (Groundnut) Place • e-Choupal within 5km radius serving 10villages
- 6. Price • Transportation Cost • Set – up Cost • Mandi Cost v/s e – Choupal cost. • Insurance expenses Promotion • Set up Agri- institutes to offers farmers training programmes. • Provide weather information through the sanchalak office.
- 7. Critical Success Factors • Comprehensive knowledge of rural market. • Designing a win win transaction model. • Selection of sanchalak. • Evolving an appropriate user interface. • Bottom up model for entrepreneurship.
- 8. CONCLUSION • e-Choupal has been most successful initiative to wire rural India and to involve the farmers in learning. • It helped farmers save nearly 68% of the costs • ITC focuses on Rural market that is still untapped
Editor's Notes
- TC’s Agri Business Division one of India’s largest exporters of agricultural commodities has conceived e-Choupal as a more efficient supply chain aimed at delivering value to its customers around the world on a sustainable basis. e-Choupal also unshackles the potential of Indian farmer who has been trapped in a vicious cycle of low risk raking ability, low investment, low productivity, weak market orientation, low value addition.