this is the perfect ppt for mba students ...who are preparing the ppt or project on e-choupal ..thank you for download the ppt ..please download and this ppt....from RNB GLOBAL UNIVERSITY, BIKANER student ;- 1. DIWANSHU GAUR 2. NIKHIL BIHANI ..THANK you all

1. Presented To:- Presented By:-
Prof. Mayank Agarwal Nikhil Bihani
Diwanshu Gaur

2. INTRODUCTION
• Founder-HENRY OVERTON WILLS.
• In 1790, started by the UK based tobacco major “BAT”.
• ITC incorporated on 24 August 1910 under the name
of “Imperial Tobacco Company”.
• As the Company's ownership progressively Indianised,
the name of the Company was changed from Imperial
Tobacco Company of India Limited to India Tobacco
Company Limited in 1970 and then to I.T.C. Limited
in 1974.
• ITC Limited or ITC is
an Indian conglomerate headquartered in Kolkata,
West Bengal.

3. • Its diversified business includes five segments.
FMCG
HOTELS
Paperboards & Packaging
Agri Business
Information Technology

4. AGRI INDUSTRY OF INDIA
• Agriculture produces 23% of India’s GDP
• Provides employment to about 66% of workforce in
India
• Comprises of the Post-Harvest activities of processing
and preserving.
• India is the second largest producer of food in the
world.
• Basically exports- Food Grains, Dairy Products, Frozen
Food, Fish, Meat, Poultry, Sea Fishing, Aqua Culture,
Milk And Milk Products.

5. WHAT IS E-CHOUPAL ?
E-Choupal is an initiative of ITC Limited
“Indian Tobacco Company”
• Basically “e” stands for electronic, “choupal” stands for
meeting place in villages.
• Developed by ITC Agri-business division.
• E-Choupal is an India-based business initiative by ITC Limited
that provides Internet access to rural farmers. The purpose is
to inform and empower them.
• To improve the quality of agricultural goods and the quality
of life for farmers.
• Imparting knowledge to farmers.

6. • Launched in 2000.
• Promoted by Y.C Deveshwar, chairman ITC.
• Benefits 4 million farmers in 40000 villages.
• Farm linkages in 14 states.
• To provide best of quality to there consumers.
• Rural India’s largest internet based intervention.
• Customer centric.
• ITC’s initiative for Corporate Social Responsibility.

7. SYSTEM BEFORE E-CHOUPAL
Inbound
Logistics
Display &
Inspection
Auction
Bagging &
Weighing
Payment
Outbound
Logistics
Farmer Mandi Buyer

8. Low risk taking
ability
Low investment
Low
productivity
Weak market
orientation
Low value
addition
Low margin
Problems of Farmer

9. CHALLENGES FACED BY E-CHOUPAL
IMPLEMENTATION
Power Constraints
Transportation
Telecom Infrastructure
Illiteracy
Social Norms
System Support

10. farmer
sanchalak
E-Choupal (computer)
Samyojak
Product and Service provider
0.5%
Payments, Labour,
Transportation and
Storage
Informati
on and
Prices
ITC E-Choupal System

11. Sell Output
Information
Sanchalak
Input
Output
Information to Farmer

12. Objective
• ITC's objective over the next decade is to create:-
• low-cost
• IT-based interactive transaction
• Fulfillment channel
• To cover 100,000 villages, representing 1/6th of
India's villages, reaching out to millions of
farmers.

13. BENEFITS OF E-CHOUPAL
• On time Information.
• Payment on Delivery.
• Transportation Costs are reimbursed.
• No Malpractices.
• Reduction in transportation cycle.
• Reduction in wastage and spillage.
• Lower Cost of Inputs for Farmer as well as ITC.
• Supply Security.
• Save of US$6(Rs 270) per metric ton.

14. Weather
Pricing
World Market Price
Education
News
Best Practices
Others
Q & A
INFORMATION AVAILABLE (E-CHOUPAL)

15. E-CHOUPAL INFRASTRUCTURE

16. Beneficiary of E-Choupal
This video presents, how E-Choupal is
beneficiary for the farmers.

17. SWOT ANALYSIS
STRENGTH
• Immediate cash payment
• Sanchalak is educated and trained in
computer operations.
• Low Transactional costs.
• Transparent and Fast Process.
• Delivery of real –time information

18. WEAKNESS
• Power unavailability in Rural India.
• Poor Telecommunication Infrastructure.
• Lack of proper roads, limiting vehicle access.
• Competitors attempt to divert produce from
Farmers.

19. OPPURTUNITY
• Better supply chain for ITC’s food and agri-
business.
• Access to the underserved rural markets.
• New ITES business opportunities.
• Shareholding value creation through servicing
society.

20. THREAT
• Bulk storage and handling hubs.
• Demand for Unwarranted additional payments
by the Sanchalaks.
• Threats to execution management due to speed
of expansion.
• Future increase in competition.

21. 4P’s OF THE MODEL
PRODUCT
• Processed Fruits (Mango, Guava, Papaya etc.)
• Food Grains (Rice, Wheat and Pulses)
• Feed Ingredients (Soya bean )
• Edible Nut (Groundnut)
• Coffee & Spices
• Marine Products (Shrimps and Prawns )
PRICE
• Transportation Cost
• Set – up Cost
• e – Choupal cost.

22. PLACE
• e-Choupal within 5km radius serving 10villages
• A processing center within 25 - 30 km radius
PROMOTION
• Carries out CSR activities as part of promotions
• Provided livelihood to 5million people (work,
education)
• Social and Farm Forestry
• Water shade development
• Agriculture development
• Choupal Pradarshan Khet

23. THANK YOU