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ITC e-choupal


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ITC has intiated ICT application in form of e-chopual by its agribusiness division.

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ITC e-choupal

  1. 1. Submitted To: Prof. Neha Saini Submitted By: Monika (2719) ITC e-choupal 1
  2. 2. Introduction about ITC ITC has established vital brands in • Branded Foods space (Aashirvaad, Sunfeast, Dark Fantasy, Delishus, Bingo!, Yippee!, Candyman, mint- o, Kitchens of India) • Personal Care products (Essenza Di Wills, Fiama Di Wills, Vivel, Engage and Superia) • Education & Stationery products (Classmate and Paperkraft) • Lifestyle Apparel (Wills Lifestyle and John Players) • Agarbattis (Mangaldeep) ITC e-choupal 2
  3. 3. Contd…. Creating Enduring Value • Today ITC is the country's leading FMCG marketer. • Market leader in the Indian Paperboard and Packaging industry. • Pioneer in farmer empowerment through its wide-reaching Agri Business. Global Exemplar in Sustainability • ITC is carbon-positive, water-positive, and solid waste recycling positive. • All ITC's premium luxury hotels are LEED (Leadership in Energy and Environmental Design) Platinum certified making it the "greenest luxury hotel chain" in the world. • ITC's Paperboards and Paper business is an icon of environmental stewardship. ITC e-choupal 3
  4. 4. ITC Businesses ITC e-choupal 4
  5. 5. ITC Cigarettes • Market leader in India. • Powerful brands across segments. • Highly popular brands of portfolio includes Insignia,Indiakings,Classic,Gold Flake,Silk cut,Navy cut,Capstan,Flake. • About 71% of total turnover depends on this business ITC e-choupal 5
  6. 6. ITC Hotel Business • ITC made its entry in the HOTELS Business in 1975 from Chennai. • It consists of over 70 Hotels across India. • These includes super deluxe and five star hotels,heritage places,havelis and resorts and full service budget hotels. • Its Restaurant Bukhara voted the Best Restaurant in Asia and is the only restaurant to feature in the list of 50 Best Restaurants in the world. ITC e-choupal 6
  7. 7. ITC Information & Technology Business • ITC Info Tech, a global IT services company,is today one of India’s fastest growing IT and ITES service providers. • Providing outsourced IT solutions and services to leading global customers. • ITC Info Tech has a strength of over 2000 employees and delivery centres across North America,Europe and Asia- Pacific that served Fortune-listed companies in 42 countries. • ITC Info Tech conforms to the highest standards in International Process Quality. ITC e-choupal 7
  8. 8. ITC Paperboard Business • ITC’s Paperboards business has a manufacturing capacity of over 360,000 tones per year. • India’s market leader across all carton-consuming segments including cigarettes,foods,beverages and many more. • ITC’s Paperboards products include: 1. Packaging boards-coated folding box boards 2. Solid bleached sulphate boards 3. White lined chipboards 4. Liquid packaging boards 5. Poly extruded coated boards for food and barrier packaging 6. Cast coated papers and boardsITC e-choupal 8
  9. 9. ITC FMCG Business • Foods ITC made its entry in branded and packaged food business in Aug 2001. • Famous brands in this section are as follows: 1. Kitchens of India 2. Aashirwad 3. Sunfeast 4. Mint-o 5. Candyman 6. Bingo! • Lifestyle Retailing ITC made its presence through WILLS LIFESTYLE chains of exclusive specialty stores • Greeting Gifting and Stationary ITC’s Stationary bands Paper Kraft & Classmate are the most widely used brands across India. ITC e-choupal 9
  10. 10. ITC e-choupal 10 ITC Agri-business Division ITC's Agri Business Division is the country's second largest exporter of agri-products. It currently focuses on exports and domestic trading of: • Feed Ingredients - Soyameal • Food Grains - Wheat • Marine Products - Shrimps and Prawns • Processed Fruits - Fruit Purees/Concentrates, IQF/Frozen Fruits, Organic Fruit Products • Coffee
  11. 11. E-choupal ITC e-choupal 11
  12. 12. Introduction • E-Choupal in hindi means “village meeting place”. • Launched in 2000 and promoted by YC Deveshwar Chairman ITC. • Developed by Agribusiness division of ITC. • Conceived to tackle the challenges posed by unique features of Indian agriculture – fragmented farms, weak infrastructure and the involvement of numerous intermediaries. • It is a virtual market place where farmers can transact directly with a processor and realize better price for their produce. ITC e-choupal 12
  13. 13. Characteristics of E-Choupal • Used for many commodities and multiple transactions. • Use local people and talent and develops local leaders(sanchalak). • Customer centric. • Nurtures local entrepreneurs. • Extended to local as well as global procures. • Farmers carries a local kiosk and receives a spot quote from the sanchalak. If the farmer accepts the quote , he can transport the produce directly to an ITC collection center and gets payment within two hours. ITC e-choupal 13
  14. 14. Before E-choupal - Farm to Factory Gate ITC e-choupal 14
  15. 15. ITC Business model – E-Choupal ITC e-choupal 15
  16. 16. E-Choupal portal ITC e-choupal 16
  17. 17. Project Goals Help in enhancing farm productivity by • Disseminating latest information on district level weather forecast for shorter and medium terms. • Best practices in farming. • Supply of quality inputs (seed, herbicide, fertilizer, pesticide etc) in the village itself. Help improve price realization for farm produce by • Making available live data on markets viz. location/ buyer wise prices offered. • International market prices of relevant agri- commodities. ITC e-choupal 17
  18. 18. Contd… • Expert opinion on expected future price movements. • Historical and Up-to-date information on supply & demand. Helps minimize transaction costs in marketing farm produce by • Buying output at farmer’s doorsteps. • Through transparent pricing & weight management practices. ITC e-choupal 18
  19. 19. Commodity Procured ITC e-choupal 19
  20. 20. Benefits derived • Accurate weighing, faster processing time and prompt payment. • Access to a wide range of information including market price knowledge, weather, scientific farming practices, farmer peer groups, soil-testing and market trends. • Helps farmers to decide when, where, and at what price to sell. • ITC employees imparts operational knowledge of computer and internet to him so that he can perform his task efficiently & effectively. ITC e-choupal 20
  21. 21. Contd.. • Serves as both a social gathering place for exchange of information and e-commerce hub. • Encourage local participation. • Farm linkages in more than 14 states. • Benefits around 4 million farmers. ITC e-choupal 21
  22. 22. Choupal Saagar ITC e-choupal 22
  23. 23. Introduction • Choupal Saagar, a physical infrastructure hub that comprises collection and storage facilities and a unique rural hypermarket that offers multiple services under one roof. • Incorporates farmer facilitation centers with services such as sourcing, training, soil testing, health clinic, banking, investment services, fuel station etc. • 24 'Choupal Saagars' have commenced operations in the states of Madhya Pradesh, Maharashtra and Uttar Pradesh. • ITC is engaged in scaling up the rural retailing initiative to establish a chain of 100 Choupal Saagars in the near future
  24. 24. Benefits derived • Option of selling to Choupal Saagar or Mandies • In some crops, farmers earns higher prices than selling to Mandies • Availability of Loan facilities • Availability of brands/quality products at best prices • Exposure to latest information • Difference in net earning will be high if saving on commission to middle man & cost of transport are considered.
  25. 25. A tale of E-Choupal • e-Choupal.MKV ITC e-choupal 25
  26. 26. ITC e-choupal 26