1. G et r e a dy
to see a rather unusual presentation
for a very special projec t
that is soon to be launched
in Moscow
Monty Python
Cu g
rtai
n O penin
Autumn 2012
Lo n do n – M oscow
zaza house

2. Ac t one
The Introduction
Follow the white rabbit...

3. The Cast
Lond on New York
The Capital of Great Britain. One of the major cities in the The Big Apple. The most American city, where movie stars
world. Cars drive on the left, policemen wear funny hats and mingle with taxis and tourists, where Harry met Sally. New
Queen Elizabeth II has reigned for over 60 years. London loves York is crazy about organic food and finds smoking tasteless.
its traditions and history, which are reflected dramatically in The USA, as a country, is a baby compared to her brothers
British fashion. sand sisters across the pond and thus treasures it’s recent
history; Old things don’t get thrown away here, they are
either sold in garage sales, recycled or given to charity.
Moscow
The Golden City. The city that is painfully trying to reinvent
itself. Self expression is only allowed strictly within the frame Vintage
of law. But nobody knows what that law is and there are no The term vintage has been lent to the fashion world from the
traditions. Organic food is a rarity. The metro is spectacular world of wine making. According to Wikipedia, vintage refers
but most uncomfortable. The city is in conflict with its own to pieces that were produced in XX century and became
past: historic buildings are being demolished to be replaced fashionable again in XXI. Vintage gained new popularity in the
by unsightly developments. But Moscow is never boring! 90’s when it became separated from antique and second–hand.
Fashion is born in cities
that carry memories of the past
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4. Autumn 2012. London — Moscow. Zaza House
L o n do n :
Dandyism, George Brummell and Oscar Wilde, tie pins, ethnic
motives, all those turbans brought back from colonies, the Beatles,
glam rock, Vivienne Westwood, punk culture, Alexander McQueen
and Damien Hurst. Cool Britannia rules as ever.
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Ne w Y or k :
Has influenced greatly the fashion and style in XX century. Think
prohibition, speakeasies, Great Gatsby, golden 30’s, hippies, Andy
Warhol and his “Factory”. New York style is not just denim jacket
and jeans combo — the James Dean look.
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6. Autumn 2012. London — Moscow. Zaza House
M o s co w :
Moscow seems modest when compared with New York and
London with it’s cliches: bears, vodka and fur hats. In addition to
Stalinist’s military style and cozy long swimming suits of the 50’s,
Moscow gave the world aesthetics of the Russian Constructivism,
now studied at St. Martins and Fashion Institute of Technology.
They say that Moscow has no taste. But, believe me, Moscow is
grossly underestimated.
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7. Autumn 2012. London — Moscow. Zaza House
Everywhere excluding Moscow
1910 1920 1930 1940 1950 1960 1970 1980 1990 2000
The term vintage clothing usually refers to original clothes of previous generations
(over 30 years old) featuring recognizable fashion trends of the era.
Vintage clothes shops became an integral part of western cities. Vintage But sadly there are no vintage shops in Moscow. One has to
allows history to live in the present, the popularity of vintage reflects travel to New York, London, Berlin or Paris in pursuit of vintage
Chaucer’s famous words “There’s never a new fashion but it’s old”. shopping.
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8. Autumn 2012. London — Moscow. Zaza House
A bit of History.
Why vintage is so popular?
It’s original It’s nostalgic It’s like a treasure hunt
Every piece is one of a kind Every item is a link between now and Vintage shopping is exciting, one has to
times gone by search, dig and hunt out the interesting
purchases
It’s sustainable It’s street fashion It’s chic
Vintage does not have an environmental Street fashion is responsible for
foot print a variety of styles weakening the
influence of fashion gurus.
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9. ac t t wo
Hero enters
“Girls do not dress for boys. They dress
for themselves and, of course, each other.
If girls dressed for boys they’d just walk
around naked at all times”
Betsey Johnson

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WE HAVE SUBJUGATED YOU TO READ
TOO MANY TEXTS AND EXPOSED YOU
TO A VAST AMOUNT OF PICTURES
AND PHOTOS, SO APOLOGIES,
BUT WE HAVE SAVED THE MOST
IMPORTANT TILL LAST!
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11. Autumn 2012. London — Moscow. Zaza House
Autumn 2012.
Will see the New Venue open in Moscow
E OPENNI
AR NG
E
W
the very first in Moscow
TRUE Vintage Store G E N U IN E
b u t w a i t. . .
THERE ARE MORE surprises TO COME WITH
Bolshaya Dmitrovka, 11
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Oldich
loading . . .
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13. Autumn 2012. London — Moscow. Zaza House
If you are asked,
what is Oldich*?
ge clothin
V i n ta g
a nd
accessor ies
b a r a n d r e stau r a n t w e e k days
club at weekends
t h e m e d par t i e s , e t iq u e t t e l e s s o n s , af t e r n o o n t e a ,
l u n c h e s a n d br u n c h e s . gig s a n d D J s
l i k e i n W e s t e r n E u r o p e a n c iti e s
T H E A T R IC A L
Unu sua l for Moscow
*Oldich is a made up word based on words old and ending –ich like in Ipswich, Northwich, Woolwich, Greenwich & Aldwych (derives from the
Old English eald and wic meaning "old trading town" or "old marketplace"). There is an allusion here to Shoreditch in London, an area famous
for its vintage shops and markets.
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Who is it for?
Oldich begins with the wardrobe ,
as long as there are enough hangers!
In the first half of XX century wearing second hand clothes was seen as a sign of poverty. Nowdays
it’s a sign of originality, good taste, non–conformism, originality. Individuality is more important nowa-
days than belonging to a class and one’s style is the best way to express one’s individuality.
Our clients:
People from creative professions from 18 to 80 and above! journalists,
photographers, designers, people working in fashion and advertising.
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Plan
To find one’s way around Oldich is as easy as finding one’s way around an Engraving by Escher…..
It is an enigma; a puzzle for adults to be able to lose themselves in times gone by.
OLDICH DRESS
opening hours:
B. DMITROVKA YOU CAN SMOKE
YOUR CIGARETTE
Oldich Dress
HERE!
10.00–22.00
COURT
Oldich Drink
su–th 11.00–2.00,
OLDICH DRINK
OLDICH DRINK fr–sa 10.00–5.00
BAR + RESTAURANT = CLUB
Oldich Dress&Drink is a venue that covers two floors, with two large can be accessed via the stairs at the back of the shop. At night, when
shop windows facing the street and enclosed winter and summer the shop is closed, access to the club can be gained via the front stairs.
gardens at the back of the shop. Both rooms of the shop are located One can also enter Oldich from the courtyard, where there are both
upstairs. The bar and restaurant are found in the basement/cellar and winter and summer gardens.
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17. Autumn 2012. London — Moscow. Zaza House
The Interior
We cannot yet show you the complete Oldich , but we can acquaint you with some of
the antique details that will grace the interior of Oldich .
Set of bar mahogany chairs, 1910s Armchair, Shoolbred and Co, end Decorative rosette, with Chicago, Sideboard with four doors, Mid
of XX century. Rumoured to have Illinois marking, 1900’s XIX century
belonged to Oscar Wilde
Set of lyre shaped golden plated Swedish sofa, leather and wood, Marble top bar stand, painted Shell shaped wall lights, 1920’s
wall lights 1900’s wood, 1930’s
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David Carter
We are glad to introduce you designer of Oldich
Carter has been running his interior design practice for over sixteen described as ‘contemporary classic’, but all this really means is that he
years, taking part in the design of the popular Scetch Cafe in 2003. loves mixing old and new, and he is equally adept at conjuring up all
the theatrical flamboyance of a Marie Antoinette-inspired boudoir as he
He has also been short listed for the highly prestigious Andrew is masterminding the muted machismo of a Bond-esque bachelor pad.
Martin International Interior Designer of the Year Award — widely
regarded as the ‘Oscars’ of the interior design industry — in 2001 and All of the furniture items where created or acquired for Oldich in
2007. Carter doesn’t like labels. His signature style might loosely be the UK and many are unique.
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Bolshaya Dmitrovka, 11
Oldich is located here and you won’t be able to miss it
Here on Bolshaya Dmitrovka Street there once stood General Nicolai In 1903-05 the manor house was refurbished and joined with the new
Muraviev’s manor house. The General established a famous English Building No 11 designed by the architect of “Russian Art Nouveau”
gentlemen’s club, known to be frequented by Pushkin. The English Adolph Ericsson, to become a lodging house. The ground floor was oc-
club was one of the first of it’s kind in Russia and membership was not cupied by a furs boutique run by the royal house official fur supplier
easy to obtain. Writer Zagoskin wrote in his “Moscow and Muscovites” tradesman Mikhailov, selling hats, muffs and fur scarfs to wealthy public.
book: “I’ve known one member (of the club), and he is one of many,
who used to mark four major events in his life: Birthday, Entry into Of- In 1910 the house staged a real–life, Shakespearian tragedy, resulting
fice Corps, Marriage and Joining the English Club.” in three suicides and involving Baranov’s manufacture owner Zuravlev,
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20. Autumn 2012. London — Moscow. Zaza House
oil magnate Nicolai Tarasov, industrialist Ryabushinskii and famous so- fices which still occupies part of the building. Nowadays only the fur
cialite and beauty Olenka Gribova. warehouse nearby reminds one of past times.
The life of Building No11 was far less dramatic in Soviet times, the place Other neighbours of Oldich include Conde Nast Russia publishing house
was mostly used by various offices, including state’s prosecutors’ of- offices (Vogue, GQ, AD), a chess club and a vegetarian restaurant.
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21. ac t three
Meet the Hero
The moment you throw out old clothes
they become fashionable again

22. Autumn 2012. London — Moscow. Zaza House
Is a unique place inviting it’s guests to join
in the transformation game. It is more than just
a club. It is more than just a vintage clothes
shop. It is more than just a bar and restaurant
with unusual cuisine
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23. Autumn 2012. London — Moscow. Zaza House
Oldich. Dress
New dress for the King and Queen
2600р 22680р 7800р 16400р 10700р 3300р
It’s English and European vintage with emphasis on theatrical and ex- shop feel. Day dresses will be priced around 1-5 thousand rubles,
clusive style. These are not clothes just to wear, these are clothes to evening dresses — up to 40 thousand rubles. Accessories — between
dress up in. Evening dresses, sequin, silk, fur, velvet, lace, whitework 300-5000 rub. Different price ranges are to allow the customer to buy
embroidery, hats, gloves, bags and hats — all that is loved by women, at least two items within 5000 rubles price range or one more elegant
but is not always clear where to wear in Moscow. or exclusive piece.
Oldich Dress&Drink is the answer. One can buy an outfit in our shop In addition to vintage clothes, Oldich features items of furniture and
and wear it to one of our vintage themed parties. interior decorations, collectable LPs, contemporary and vintage books
on fashion and photography, vintage jewelry, exclusive modern per-
Our pricing policy is more democratic than one usually adopted in fumery created from antique receipts, glasses, vintage souvenirs, hats
Moscow. But the prices will not be too low to avoid the “second hand” and gloves.
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16700р 2540р 4800р 2800р 55000р
9000р 10000р 15000р 9000р 3000р
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25. Moscow — London Summer 2012
Shop front
Oldich talks to the city
Oldich’s two big shop windows are not only showcasing the new ar- from memorable dates, hollywood films premieres, new fashion maga-
rivals and collections but are art installations in their own right and are zine launches and other cultural events.
designed based on the current collection and theme taking inspiration
Vivienne Westwood shop 30’s anniversary Sex Coltrane lives! Jazz-altar in memory of the famous sax player
Leather, studs, metal BikersRockers Oh, Audrey! Tribute to the actress
1930s style cruises Queen Mary Phantom of The Opera Halloween display
“Live” shop window pin up style Pin Up Girls Hitchcock Themed after Hitchcock movies
American retro bbq Pary Like It 1955 Video Killed the Radio star Wall made of old kinescopes
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Oldich. Drink
К луб в исконном значении с лова , к ак объе динение людей по интерес а м
Oldich’s doors lead into a venue where everybody feels part of the show. ary soirees and aroma music gigs, dance classes and etiquette class-
Active interactions with clients, feel like part of the atmosphere in the bar es, burlesque, cabaret, members only diners, re-enacting rituals and
that is new to Moscow, in more ways than one! Help make Oldich stand out menus from the past, cocktail parties with historic drinks no longer
from the usual watering holes and be part of a new Moscow experience. found in Moscow; passwords and mysterious entry keys (i.e. old pho-
tographs to be shown at the entrance to gain admission), imaginary
We love themed parties, with however, an appropriate dress code, words and other tricks will make one feel submerged in the magical
role playing parties where every guest will be able to take part, liter- world of Lewis Carroll.
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The Club
It ’s not only modern music
Modern dance music with elements
of vintage theme
e l e c t r o s wi n g
foxtrot
retro disco
neo funk and neo soul
r o c k a b i l ly
DJs Todd Terje, Eoin Long, Alkalino, Chris Jylkke, Disco Syndicate, Edwin Van Cleef, Greg Wil-
son, Harvey, Hot Toddy, Moon Boots, The Metaphysical, Tim Zavada, Andrew Weatherall
One touring artist a month...
Andrew Bird, The Pipetts, The Baseballs, Janelle Monae,
Aloe Blaac, Mayer Hawthorne, Duffy, Mark Ronson,
Charlie Winston, The Polka Dot Dolls, Imelda May, Jamie Lidell
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The Club
What to do if one doesn’t dance
RES I DEN T AND I N V I T ED D J S
W I LL BE PLAY I NG M US I C I N T H E E V EN I NGS
Once a month
Very special events
L i t er a ry soir ees , w her e e v eryone ta k es pa rt
D inner s b a s ed on m en u s f ro m fa m o u s f ic t ion nov el s
or described historic events
R a r e w ine a nd dr inks ta s t ing
Bedtime story soirees, imported from London
L ec t u r es a n d ot her ed u c at ion a l projec t s
promoters are entrepreneurs
party is a theater show
guests are spectators and actors all at once
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30. Autumn 2012. London — Moscow. Zaza House
The Restaurant
Menu — is not a Moscow bestcellers chart
Take a small camembert
cheese, place it in on the
baking parchment, add some
thyme, red peppercorns,
sprinkle with farmer’s honey
and place some pecan halves
on top, wrap all in and bake
at 200C for 15minutes.
Serve with garlic bread.
That dish goes really well
with Zinfandel Napa Valley
California.
Forget all the cliches of Moscow restaurants! there will be no caesar cuisine, which will be a pleasant surprise for our guests. Every item on
salad, sushi or burgers with mash. Oldich’s menu resembles a travel the menu has been tried and tasted and is presented and described
blog, featuring dishes from all over the world. Here French oysters on the menu in such a way as to make one want to try it. For example,
are neighbours to Italian olives spiced with fennel and oranges, fig our burgers made with 100% Hereford beef, served with yeast free bun
salad from Morocco, Spanish fish soup, American burgers and Eng- and Aioli sauce based on free range eggs, gruyere cheese and rose-
lish roast dinners. Oldich offers no classic dishes that are abundant in mary. The food is served on vintage plates that our team sourced out
other restaurants. It will be served simply in the style of home-made at London vintage markets.
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The Menu
Quotations from menu
Salmon baked with fennel Raspberry jelly
and orange 270 rubles
750 rubles
Oysters with white, wine Lamb salad with mint and
vinegar and lemon sesame seeds
250 rubles per oyster 450 rubles
Roasted veal with rosemary Camembert baked with
and blanched tomatoes thyme, honey and pecan nuts
750 rubles 320 rubles
Chicken liver pate served on Duck leg confit with thyme
toast with onion chutney and mashed potatoes
350 rubles 550 rubles
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32. Autumn 2012. London — Moscow. Zaza House
Garden
Just imagine — a little piece of London in Moscow
a hidden gateway to the British capital
Garden will be arranged
Summer 2013
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33. @ ru
C A N B E ME A SU R ED I N THE S I NCE R I T Y
O F Y OU R SM I L ES
A ND THE Q U A NT I T Y O F EM A I L S
oldich oldich.